September 17, 2025

Wacky Wednesday: Why Napping At Work Should Be Mandatory

Wacky Wednesday: Why Napping At Work Should Be Mandatory

Let’s get one thing straight: the 9-to-5 grind is a relic of the Industrial Revolution, and it’s time we evolve.

Why are we still chained to desks, chugging coffee like it’s our lifeblood, when the solution to our productivity woes is as simple as sleeping?

I’m talking about mandatory napping in the workplace.

And before you roll your 👀 , hear me out.

First off, science is on my side.

Studies show that a 20-minute power nap can boost alertness, improve mood, and enhance cognitive performance.

Google, Nike, and NASA already know this—they’ve embraced nap pods and designated rest areas.

Meanwhile, the rest of us are out here pretending that staring at spreadsheets for eight hours straight is somehow “productive.”

We’ll, guess what? It’s not.

Let’s talk about burnout 🚀 . It’s real, it’s rampant, and it’s costing companies billions.

Employees are overworked, stressed, and running on fumes.

But instead of addressing the root cause—chronic sleep deprivation—we’re slapping Band-Aids on the problem with wellness programs and free snacks.

How about we Cut the CRAP and let people sleep?

A quick nap could be the difference between a frazzled, error-prone worker and a sharp, focused one.

And let’s not forget creativity.

Some of the greatest minds in history—Einstein, Da Vinci, Thomas Edison, Margaret Thatcher—were notorious nappers.
Why? Because sleep unlocks the subconscious, allowing ideas to flow freely.

Imagine a workplace where employees aren’t just clocking hours but actually thinking innovatively.

That’s the power of a nap. 😴

Now, I know what you’re thinking: “But won’t people abuse it?” To that, I say: so what?

If someone’s napping instead of working, maybe their job is the problem, not the nap.

Mandatory napping isn’t about slacking off—it’s about redefining productivity.

It’s about recognizing that humans aren’t machines and that rest is just as important as work.

So, let’s ditch the outdated norms and embrace the nap revolution.

Because a well-rested workforce isn’t just a dream—it’s a necessity.

Now, if you’ll excuse me, I’m off to take a nap. 😴

You should too.

If you’re tired of the coddling and crave more unfiltered takes, subscribe for weekly doses of uncomfortable truths.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 9.17.25 at 06:00 am by Roy Osing
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September 15, 2025

5 Simple Ways To Overcome Obstacles and Achieve Greatness

5 Simple Ways To Overcome Obstacles and Achieve Greatness

My life as a leader was never easy.

We took an early stage internet company to a BILLION IN SALES in a monopoly telephone organization.
We had to create a different culture.
We have to shed the ways of the past and cut a new audacious path.

To say there were obstacles that we had to confront would be a gross understatement.

Some of my executive peers wanted us to fail.

A new team was necessary with new skills and competencies.

It was painful.

But it was worth it.

These 5 Moves helped us overcome the pain and WIN!

#1. Overachieve — Perform at a level no one expects.
Blow your objectives away.

This is the only real way to silence those who don’t believe in your journey and would love for you to fail.

#2. Build an army of Advocates — Gather fellow believers who believe in what you are trying to achieve.

✔️Choose influencers.
✔️ Welcome breakaway champions.
✔️ Discover disruptors.
✔️ Attract contrarians.

You need an army of change to achieve anything great, so surround yourself with people who lust for being different.

#3. Create a Direct Line of Sight — Make sure that each person on your team understands exactly what they must do to deliver the intent of the organization’s strategic game plan.

Each team member must do what the strategy of the organization says.

Determine the new roles that must be performed and the current ones that must be given up.

#4. Execute. Execute. Execute — Find new ways to execute the strategy of the business more effectively.

“Cleanse the Inside” of friction that prevents the flawless delivery of your products and services.

Recruit “Human Being Lovers”.

Focus on the frontline. Discover what prevents them from doing their job the way they want to do it and FIX IT!

#5. Choose your mentor (wisely) — Look for an MBA—“Master of Business ACHIEVEMENT”.
Find more than one.

Your journey is likely to be complicated so you need as many perspectives as you can muster.

Consider these 5 Moves (which worked by the way) as your personal pain meds.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 9.15.25 at 06:00 am by Roy Osing
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September 13, 2025

The Stand Alone Mindset: How to Dump ‘Best Practices’ and Thrive

The Stand Alone Mindset: How to Dump ‘Best Practices’ and Thrive

In a world drowning in “best practices”, the real winners are the ones who refuse to play by the rules.

Following the herd is for the weak—the ones too afraid to think for themselves.

If you’re serious about success, it’s time to burn the rulebook and forge your own damn path.

Best practices? They’re a crutch for the unimaginative.

They’re lazy, generic, and designed to keep you in line.

If you’re content with mediocrity, by all means, keep copying.
But if you want to dominate, you need to embrace a stand-alone mindset.

This isn’t about tweaking the status quo—it’s about obliterating it.

Here’s the hard truth: Innovation doesn’t come from regurgitating what’s already been done.
It comes from tearing down the old and building something no one’s ever seen.

When you stop clinging to “proven” methods and start experimenting with the impossible, you unlock a level of creativity and success that leaves everyone else in the dust.

To cultivate this mindset, you need to question everything.

▪️Why the hell are we doing it this way?
▪️Who decided this is the “best” approach?
▪️What if we blew it all up and started fresh?

These questions aren’t comfortable, but they’re necessary.

They’ll force you to think differently and uncover opportunities the herd is too blind to see.

Next, take risks—big, audacious, reckless risks.

Standing alone means being willing to fail spectacularly.

It means embracing chaos and learning from the wreckage.

The road less traveled isn’t just bumpy—it’s a minefield. But it’s where the real winners are made.

Finally, double down on what makes you you in terms of satisfying the desires of others.

Stop trying to be everything to everyone. Focus on what others CRAVE and let that drive your strategy.

When you stop chasing what works for others and start building what works for you, you’ll create a competitive edge that’s untouchable.

The stand-alone mindset isn’t for the timid. It’s for the fearless, the relentless, the ones who refuse to blend in.

So, stop copying and start creating.

Break free from best practices and watch as you rise above the noise.

Thrive by standing alone—because blending in is for the wannabes.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 9.13.25 at 06:00 am by Roy Osing
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September 8, 2025

What’s Wrong With Branding Today and What’s the Fix?

What’s Wrong With Branding Today and What’s the Fix?

In today’s business world, branding strategies typically adhere to a structured set of guidelines.
These include identifying a market problem, developing a suitable solution, branding that solution, and communicating the brand to the intended audience.

This approach, while useful in maintaining a customer-focused and solution-oriented outlook, misses a vital element: uniqueness.

What’s Missing in Current Branding Strategies? — Today’s branding models generally fall short in articulating how a solution is different from those of competitors.

This gap in branding efforts is significant, as it fails to answer a fundamental question for consumers: Why should they choose your brand over others offering similar products or services?

In an age where options are abundant, the ability to distinguish your brand from the rest is crucial for capturing customer loyalty and interest.

The Importance of Differentiation — In a saturated marketplace, consumers are presented with numerous choices.
As a result, they need clear and compelling reasons to engage with one brand over another.

Effective differentiation not only helps a brand stand out but also forms the foundation for long-term relationships with customers.

This aspect of branding is essential in fostering customer loyalty and ensuring sustained business success.

The Fix: Crafting a Unique Brand Positioning — Addressing this challenge begins with a shift in strategic focus.
It involves developing a Strategic Game Plan that pivots on crafting an “ONLY Statement”.

This statement should clearly define why your brand is unique and position it as the sole provider of specific benefits to meet the distinctive cravings of your target customer segment.

Uncover and Address Customer Cravings — Identifying the unique cravings of your selected customer groups is pivotal.

By uncovering these needs, your brand can align its communication and product offerings precisely with what your customers desire, thereby positioning itself as the irreplaceable choice.

An effective ONLY Statement underscores this by emphasizing aspects of your brand that are unique rather than generic solutions.

Communication and Engagement — Once you have identified and capitalized on your uniqueness, target your brand communications specifically to the customer groups you’ve chosen to serve.

This approach ensures that your messaging is relevant and resonates with the cravings you’ve identified among your audience.

Tailoring your communications in this way not only captures attention but also helps to build a strong and loyal customer base.

In sum, the essence of a bold and effective brand is its ability to be “The ONLY Ones” who fulfill particular customer needs.

This approach necessitates a deep understanding of customer desires and a commitment to addressing them in a way that no other brand does.

By focusing on establishing this unique brand position, businesses can transcend traditional branding pitfalls and emerge as leaders in their industry.

The key lies in crafting brand narratives that are not only unique but that speak directly to the heart of customer desires, setting your brand apart as the unequivocal choice.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 9.8.25 at 06:00 am by Roy Osing
• Permalink