January 20, 2025

Are You A Remarkable Leader? Take The Truth Quiz!

Are You A Remarkable Leader? Take The Truth Quiz!

Every leader knows the pressure of growing their business and consistently performing at the highest level.

In today’s highly competitive markets, with ever-changing customer needs, how do you ensure your business strategy sets your organization apart from your hungry competitors and delivers the growth expected?

The answer might surprise you. Often, simple practical tools can provide powerful insights.

Throughout my 40+ years as a leader, I’ve developed practical methods that enabled us to grow an internet startup to A BILLION IN SALES, and have demonstrably helped many other businesses rise above the crowd.

Curious how you stack up?

Take my free quiz to assess how well your organization practices the “Audacious Unheard-of Ways” that were instrumental in creating an unbelievable growth machine that I had the good fortune to lead.

Are you making The Audacious Moves I made in Leadership, Business Planning, Marketing, Sales, Customer Service and in your Career?

Where is your organization on the “BE DiFFERENT or be dead” scale?

This quiz will help you answer that critical question.

By gauging your organization’s capabilities in each crucial category, you’ll gain valuable insights on how to separate yourself from the competition, thrive in the marketplace and build a rewarding career.

Ready to take the quiz and discover your path to unbelievable success?

Click here!

Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.20.25 at 06:00 am by Roy Osing
• Permalink

December 30, 2024

How To Be The ONLY One In 2025

How To Be The ONLY One In 2025

It’s that time of year again – time to reflect and set intentions for the new year. 
We ponder our priorities, goals, and what might bring us happiness.

But this year, let’s consider a different approach.
Instead of focusing solely on personal desires, let’s choose a resolution that benefits others, the environment, businesses, or society as a whole.

We face a crisis in differentiation.

People gravitate towards the familiar, reading the same books, seeking validation in crowds, and conforming to popular trends.
The comfort of the herd is alluring, but it stifles innovation and individual expression. 

This reliance on conformity, often fueled by quick Google searches for pre-existing solutions, leads to a homogenization of ideas and actions.

I propose a radical resolution for 2025: become the only one who does what you do.

This isn’t about ego; it’s about carving out a unique space and making a meaningful contribution.

It’s about breaking free from the herd mentality and pursuing a path that genuinely serves others.

This journey to differentiation begins by consciously rejecting the status quo.

Here are five actionable steps to make 2025 your “Year One” of becoming The ONLY One.

1. Break Free from the Google Habit — Stop automatically searching for pre-existing solutions.
Cultivate a “create, don’t copy” mindset. 
Embrace contrarian thinking and strive for solutions that lie beyond the well-trodden path. 

“Don’t copy someone else’s genius, create your own.” — Roy

2. Embrace the Surprise Factor — Aim to create solutions that evoke an “OMG” response. 
Ask yourself, “How can I surprise people with my approach?”
This focus on unexpected solutions fosters innovation and stands out from the crowd.

3. Brand Yourself as an Innovator — Make “trying new things” a core part of your personal brand. 
Actively seek out and apply new technologies in practical ways, addressing unmet needs and desires.

4. Practice Contrarianism — Identify popular trends and consider the opposite approach. 
Don’t shy away from unpopular opinions if they are grounded in sound reasoning and benefit others. 

Comfort with being unpopular is a key ingredient of true originality.

5. Seek a “Do It” Mentor — Find someone with a proven track record of achieving meaningful results – results that benefit others, not just themselves. 

Look for individuals who have demonstrably excelled and consistently delivered unique and outstanding outcomes that serve a greater purpose. 
Their experience and guidance can be invaluable on this unique path.

By embracing these five moves, you’ll not only differentiate yourself but also contribute to a world less reliant on imitation and more focused on genuine, impactful innovation. 

December 2, 2024

The 5 Most Effective Ways to Win In Business

The 5 Most Effective Ways to Win In Business

In today’s competitive business environment, standing out and achieving success requires innovative strategies and a deep understanding of what truly drives customer satisfaction.

Here are five effective ways to propel your business to the top:

1. Be Unique with The ONLY Statement
To differentiate your business in a crowded market, creating your ONLY Statement is crucial.

This involves defining what makes your business the only one to offer what you do. Identify your unique value proposition and ensure it’s something competitors can’t replicate.

By focusing on being the ONLY ones who deliver a particular product or service, you carve out a niche that sets you apart, making it easier for customers to choose you over another.

2. Satisfy What People CRAVE, Not Just What They NEED
Successful businesses go beyond meeting the basic needs of their customers. Instead, focus on satisfying their cravings and desires.
By tapping into what customers deeply crave—be it convenience, status, or a sense of belonging—your business can foster a strong emotional connection.

This not only builds loyalty but often leads to customers promoting your brand to others through word-of-mouth, enhancing your reputation and reach.

3. Execute First, Plan Second
Traditional wisdom suggests meticulous planning before execution, but in fast-paced markets, this can lead to missed opportunities.

Adopting a mindset of Execute First, Plan Second emphasizes the importance of action.

Focus on getting your plan “just about right” and refine it as you go. This approach champions flexibility and responsiveness, allowing your business to adapt to changes swiftly and stay ahead of the curve.

4. Create a Customer Serving Strategy
Delighting customers should be at the core of your business strategy. Develop a serving strategy that leaves customers breathless with the quality of their service experience.

This involves listening to customer feedback and consistently improving to exceed their expectations.
By delivering memorable service that goes beyond the norm, you nurture repeat customers and cultivate brand advocates who share their positive experiences with others.

5. Hire ‘Human Being Lovers’
The heart of any business is its people. Hiring Human Being Lovers—those with a genuine, innate desire to care for others—can transform the way your business interacts with customers.

These individuals possess natural empathy and an authentic commitment to customer satisfaction, often providing exceptional service and building lasting relationships.

With a team of such dedicated personnel, your business can foster an environment where personalized care and attention are the norms, not the exception.

Incorporating these strategies can help your business not only survive but thrive in today’s competitive landscape.
By focusing on uniqueness, fulfilling deeper desires, prioritizing execution, elevating customer service, and hiring the right people, your business can achieve enduring success and make a significant impact in your industry.

Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 12.2.24 at 06:00 am by Roy Osing
• Permalink

July 22, 2024

Why Copying the “Weird” Can Lead to Career Success

Why
Copying the “Weird” Can Lead to Career Success

Standing Out in a Crowd of Copycats

In today’s world, benchmarking is all the rage. We copy what successful businesses do, hoping to replicate their achievements.

But the reality is that the key to a winning career lies not in imitation, but in embracing the unconventional.

The Limits of Benchmarking

While benchmarking can improve processes and efficiency, it does little for originality.

A sea of imitators won’t make anyone stand out.

True innovation and distinction come from those who step out and be different.

The Power of the “Weird”

Highly creative individuals are often described with words like “weird,” “eccentric,” and even “borderline.”

They challenge assumptions and don’t shy away from unconventional approaches.

Here’s how you can tap into your inner “weird”:

▪️Ditch Benchmarking: Stop asking “what do they do?” Focus on finding your own unique path.

▪️Challenge the Norm: Ask “what if I did the opposite?” This doesn’t mean being blindly contrarian, but starting from a different perspective.

▪️Embrace the Weirdos: Surround yourself with those who march to the beat of their own drum and look for solutions that others don’t. Their unique quirks can spark your own creativity.

▪️Follow Your Gut: Don’t let logic stifle your intuition. Great ideas often come from following your feelings.

▪️Embrace the Journey: Focus on the act of creation, not just the end goal. Let your curiosity guide you and see where it leads.

By following these steps, you’ll break free from the herd mentality and forge your own path to success.

Remember, conventional wisdom won’t make you extraordinary.

Embrace your weirdness and watch your career flourish!

Cheers
Roy
My 100 Podcast Shows that will take your business and your career to astronomical heights.

My Podcast Show My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 7.22.24 at 04:10 am by Roy Osing
• Permalink