EXECUTE First; Plan Second

It’s getting tougher to develop a winning formula in today’s business world. Competition is fierce. Customers are demanding, fickle and unpredictable and employees are looking for insightful and caring leadership.

In response, extreme energy in most organizations is spent on trying to develop the “perfect” strategy or Plan that, due to its superb strategic essence, is viewed by all as a “slam dunk” to succeed. 

Unfortunately, the Plan, regardless of how pristine or intellectually clever it is, does not guarantee a win. It may look good “on paper”, but that’s about as far as it goes.

Results are not achieved on paper. Results are achieved “out there” in the trenches where stuff is delivered to people; competitors do battle. Winning is messy, inelegant and, yes, painful.

Winning is achieved by people doing things, not thinking things.

Winning is a function of Brilliant EXECUTION, not what’s on paper. Yes, you need a Roadmap to guide you, but that’s all it is - a Guide.

A DiFFERENT perspective on planning is needed. Get the Plan “just about right” and put in the time to perfect EXECUTION. Mind-blowing execution separates the winners from The Herd.

EXECUTION is the real competitive advantage. Action not words.

“Execute First; Plan Second” offers a proven roadmap to establish EXECUTION as a core competency of any organization. Discover my Strategic Game Plan; a playbook to create an effective Plan based on the “gut issues” facing an organization AND the essentials to EXECUTE it.

This eBook draws on my 33+ years as an executive leader. You will learn what I did to build EXECUTION into the DNA of organizations I successfully led.

The Practices in my book are simple, practical and more important, proven. They work in the real world!

Here are a few EXECUTE sound-bites from my book...
- Create your Strategic Game Plan in 3 days or less and execute on the 4th!
- The SGP is an Execution Plan with a Strategic purpose.
- A growth target is a declaration of intent and is based on “I don’t know”.
- Beware of “Yummy Incoming”.
- Tread lightly with “The irresistible Hook”.
- Special Offers encourage “1-Night Stands”.
- The ONLY Statement isn’t about being #1.
- Craft your “Promise to Serve” to DAZZLE your customers.

If you are excited about truly making a difference in your organization, study “Execute First; Plan Second” and venture where few have gone before.


What my Readers say…
“It’s a razor-sharp, focussed advice on building strategy in times when we don’t have full information. All questions that need to be asked are given.
No other book on strategy can condense all you need to do in 28 pages. It’s a masterclass for those fighting for time. Thanks for sharing it.”—Nerio Vakil, President Total Business Solutions, Mumbai, India

“I like the reference to financial targets and annual budget as well as creating separate growth plans for each WHO segment—combines,execution, strategy and metrics—all needed to reach goals. I also really liked the “Price Leader” concept—“lead prices up; follow prices down” (great strategy)”—Bart Zych, MBA, The Strategy Doctor

“For today’s business Leader, ‘action’ trumps a beautiful 30 page business plan that never gets implemented. Roy’s formula for Strategic Game Planning is based on one simple concept:  Execution…. What you can implement NOW. This ebook is like his business philosophy… short and to the point; a quick read. Make your Plan composed of three very basic steps and EXECUTE on it.—Michael Nott, Branch Principle, DWM Securities

“In his latest book BE DiFFERENT or be dead: EXECUTE First; Plan Second, Roy not only explains why execution trumps the Plan, he teaches the reader the fundamentals of HOW to flawlessly execute strategy.This book is an absolute necessity for anyone who wants to blow away their Plan and realize amazing results.”—Sandy Chernoff, Owner, Soft Skills for Success

Cover of EXECUTE First; Plan Second

EXECUTE First; Plan Second is available at the following eRetailers…