Roy's Blog
November 18, 2024
Why Great Leaders Are Fantastic Note Takers

Why Great Leaders Are Fantastic Note Takers
In the dynamic world of business leadership, the act of taking notes might seem trivial at first glance.
However, this simple practice can significantly influence an organization’s performance over time.
Surprisingly, few leadership discussions bring up note-taking, yet it remains a vital tool for audacious leaders aiming to make a lasting impact.
Why should a business leader take notes?
Note-taking is a strategic act that directly affects strategy execution. It forms a crucial element of the LBSA (Leadership by Serving Around) approach.
Listening is a hallmark of audacious leaders, with note-taking serving as the tangible expression of this skill.
By taking notes, leaders not only capture valuable insights but also demonstrate dedication to understanding their teams, inspiring their employees to join the journey and aligning everyone toward common goals.
For leaders, note-taking is an indispensable learning tool.
I was an avid note-taker throughout my career, documenting anything that could enhance execution and improve our strategic direction.
I took notes whenever I engaged with individuals across the organization, particularly those with insights into how things were going—from structured employee meetings to spontaneous one-on-one conversations, and even while eavesdropping on informal discussions.
The benefits of taking notes are numerous and impactful.
First, it’s a visual leadership act that builds leader currency, illustrating a tangible commitment to valuing and integrating employee feedback.
It also reinforces the LBSA leadership philosophy, ensuring a leader’s decisions are rooted in accurate, firsthand understanding of the organization’s pulse.
Notes offer leaders the clarity needed to address strategic execution issues, cleanse internal obstacles, and gain insights into competitive activities, ultimately refining their strategic effectiveness.
Despite these advantages, not all leaders embrace note-taking. Many still adhere to a “command and control” style, often more comfortable with issuing directives than gathering team input.
This is where note-taking becomes an audacious act. Few leaders incorporate such practices, making it a bold departure from the norm and highlighting a unique leadership style focused on inclusion and active listening.
For leaders interested in developing this audacious approach, starting with note-taking is essential.
Prioritizing LBSA principles can guide this transformation.
Leaders should engage their teams by asking questions and continually clarifying their understanding. Being visibly engaged in this process demonstrates a commitment to incorporating team feedback into strategic initiatives.
Furthermore, leveraging technology can streamline and enhance the note-taking process, making it easier to capture and organize valuable insights.
However, capturing notes is only the beginning. Following up is equally critical. Leaders must act on the information gathered, ensuring it translates into meaningful action and drives strategic initiatives forward.
By doing so, they not only enhance their own leadership effectiveness but also empower their teams, fostering a culture of transparency, collaboration, and collective progress.
Note-taking is not just a mundane administrative task but a powerful leadership tool.
By embracing this practice, audacious leaders can improve their strategic execution, inspire their teams, and align their organizations toward achieving shared objectives.
Though it may seem simple, note-taking can be one of the most transformative actions a leader can take to truly drive organizational success.
Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.
”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.
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- Posted 11.18.24 at 06:00 am by Roy Osing
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November 11, 2024
Why Thinking Short Term in Business Makes You Successful

Why Thinking Short Term in Business Makes You Successful
In today’s business world, where change is rapid and unpredictable, the notion that long-term strategies are the key to success is being challenged.
Many companies have traditionally been taught to envision their trajectory five years down the line, designing plans that hope to predict and prepare for future outcomes.
However, this long-term focus often allows businesses to delay immediate results, leading to what is known as ‘hockey stick’ planning—an over-reliance on future projections with little urgency in the present.
In contrast, prioritizing a short-term focus can be the defining factor in being different and winning in today’s market.
I advocate “looking at your toes”, a strategy that favours immediate action over long-term anticipation. The real question should be: “How can I solve this problem differently NOW, so the benefits can be realized NOW?”
This type of thinking not only propels immediate benefits but also fosters a culture of innovation and adaptability. Innovating ‘in the moment’ brings tangible power, offering rewards and recognition that future-oriented thinking simply cannot match.
Seeking uniqueness five years from now holds little value if the present is neglected. Year 5 NEVER “shows up” the way you expected.
The essence of a short-term focus lies in emphasizing near-term results and disrupting the conventional five-year planning model.
The approach shifts from seeking ‘perfect’, long-term directions to one that’s ‘just about right’, execution-focused and adaptable to the uncertain, unpredictable nature of today’s business environment.
Adopting this mindset allows organizations to remain nimble and responsive to the unexpected.
Why is this shift crucial? Simply put, execution is synonymous with differentiation—a competitive advantage that is hard to replicate.
Winning in business equates to tangible results, and these are more predictably achieved through the relentless pursuit of short-term goals.
The future, in this context, is a byproduct of accumulating short-term victories, which collectively build towards long-term success.
The traditional planning model, on the other hand, is fraught with limitations.
It is excessively time-consuming, rigid, and costly, often bogged down by the pursuit of perfection. SWOT analysis, for example, frequently misses the mark by failing to incorporate a lens of uniqueness.
Instead of fostering differentiation, these models often result in generic strategies that lack impact and foresight.
To craft a short-term-focused strategy, adopt my Strategic Game Plan—SGP—process.
Ask yourself: “HOW BIG is your top-line revenue target for the next 24 months?”
This includes breaking down goals into 24 manageable 30-day periods to maintain a sharp focus on execution.
Identify clearly WHO you wish to SERVE and HOW you aim to compete and WIN using my ONLY Statement.
This granular approach ensures agility and impacts actual performance as market conditions evolve.
My proven formula for companies eager to enhance their execution capability:
— Develop a game plan that highlights uniqueness and overlays the imperative of being different across existing planning methodologies.
— Strive for simplicity in processes, reduce unnecessary handoffs, and empower teams to act swiftly.
— Pay close attention to the customer engagement process—streamline it, eliminate friction, and optimize it for speed.
By doing so, businesses can realize tangible, immediate benefits, fostering a winning culture rooted in short-term success.
Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.
”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.
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- Posted 11.11.24 at 06:00 am by Roy Osing
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November 4, 2024
The Art of Fast and Furious Growth: Hiring People Who ‘Love’ Humans

The Art of Fast and Furious Growth: Hiring People Who ‘Love’ Humans
In today’s fast-paced business environment, achieving rapid growth often relies on more than just strategic planning and innovative products.
A company’s success is closely tied to the quality of customer experiences it delivers, and the heart of creating those ‘gasp-worthy’ moments lies in one critical element: the people.
The secret sauce? Hiring individuals who genuinely love humans.
People who find joy in serving others and thrive on making everyday interactions memorable. These are the employees who infuse your brand with emotion, turning routine transactions into engaging experiences that leave customers feeling valued and delighted.
Why ‘Hiring for Love’ Matters
Emotional Connection — Customers today have countless options. What makes them stick with one brand over another is often the emotional connection they feel. Experiences laced with care and warmth ensure that your customers not only return but also recommend your business to others—leading to organic growth through powerful word-of-mouth marketing.
Long-term Loyalty — Memorable customer experiences build loyalty.
When people feel genuinely cared for, their relationship with your business becomes more than just transactional; it becomes familial.
This loyalty translates into long-term profitability and sustainability.
Brand Ambassadorship — Employees who love interacting with others become natural brand ambassadors. Their passion and enthusiasm radiate through every interaction, creating an inviting atmosphere that draws customers in and encourages them to share their positive experiences.
Hiring for Goosebumps
Enter ‘Hiring for Goosebumps’ — my own revolutionary recruitment philosophy that was instrumental in helping us grow a startup internet company to A BILLION IN SALES.
This approach serves as a beacon for businesses aspiring to offer extraordinary customer experiences and stands as a unique method to identify candidates whose desire to serve others is deeply ingrained.
The Hiring for Goosebumps strategy is more than just a recruitment technique; it’s an ethos.
It identifies individuals who not only fulfill their job requirements but also blow customers away by infusing each interaction with genuine empathy and enthusiasm.
Implementing the Strategy
Redefine Job Criteria — When setting out to hire new talent, focus on characteristics beyond technical skills. Look for empathy, enthusiasm, excellent communication skills and demonstrated experience in ‘dazzling’ customers —attributes that resonate with delivering compassionate service.
Behavioral Interviews — Conduct interviews that emphasize past behaviors and experiences. Asking candidates to tell stories of where they went above and beyond for someone else can provide insights into their natural inclinations to serve.
If you don’t get goosebumps from their stories of how they left a customer ‘breathless’, they’re not a good fit for you.
Cultural Fit — Seek individuals whose personal philosophies align with your company’s mission to create exceptional experiences. Hiring people who are naturally aligned with your core values ensures they will treat every customer interaction as an opportunity to delight.
Ongoing Training — Encourage continual learning and growth for your employees. A team that is always evolving and improving is equipped to adapt to changing customer needs and sustain incredible service.
Hiring people who love humans is not just a different and interesting tactic; it’s a strategic imperative for companies seeking fast and furious growth through exceptional customer experiences.
By focusing on emotional connections, businesses can transform customers into loyal advocates.
Implementing ‘Hiring for Goosebumps’ is an audacious yet rewarding approach to recruitment. For any organization with the ambition to serve customers in miraculous ways, embracing this innovative approach is the key to unlocking unprecedented success.
Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.
”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.
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- Posted 11.4.24 at 06:00 am by Roy Osing
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October 28, 2024
7 Simple Moves To Make A Remarkable Sales Person

7 Simple Moves To Make A Remarkable Sales Person
In the complex world of sales, defining what makes a great salesperson involves looking beyond mere numbers.
It’s not just about the amount of products sold or revenue generated—these are merely the results of a sales effort.
A truly outstanding salesperson is defined by their ability to create lasting value and exceptional experiences for their customers, which in turn, drives economic success for their organization and themselves.
Here are seven key attributes that exemplify a remarkable sales effort:
#1. Long-Term Customer Focus — A great salesperson prioritizes long-term relationships over short-term gains.
They understand their customers’ evolving needs and ensure that their solutions fit these needs into the future rather than merely seizing opportunities for immediate sales.
#2, Customer Experience — Creating an enjoyable, memorable customer experience is crucial.
This means engaging with clients in a way that makes them feel valued, respected, and understood, rather than using the interaction simply as a platform to boost the salesperson’s ego.
#3. Relationship Building — Instead of being pushy about products due to sales quotas, a great salesperson enhances the relationship, focusing on trust and mutual respect, thus creating a loyal customer base that feels more like a community than a transaction.
#4. Asking Questions — By prioritizing asking questions over making statements, a salesperson encourages an open dialogue.
This helps in accurately understanding the customer’s pain points and ensures that the solutions offered are genuinely beneficial.
#5. Embracing Silence — Recognizing that silence can be as powerful as speech is a critical skill.
By allowing moments of reflection, salespeople give customers space to consider their needs and the offered solutions without pressure.
#6. Integrity and Honesty— Maintaining high ethical standards is non-negotiable for a great salesperson.
They build trust by being transparent and truthful, demonstrating commitment to the customer’s best interests even if it means not making an immediate sale.
#7. Customer-Centric Outcomes — A successful sales effort results in outcomes that align with the customer’s best interests, even if these don’t fully serve the salesperson’s personal objectives.
This approach leads to satisfaction and loyalty, benefiting both parties in the long term.
To truly understand a salesperson’s effectiveness, listen to their customers.
When a customer expresses unwavering loyalty, admiration, and trust, it’s a testament to the salesperson’s proficiency.
Statements such as “I refuse to buy from anyone else,” or “They are the only one I trust,” reflect the deep, positive impact made by the salesperson. Such testimonials signify a relationship built on trust, integrity, and genuine care.
Customers who go out of their way to make purchases or are willing to wait for their preferred salesperson demonstrate the enduring connections that define a remarkable salesperson’s career.
While metrics like sales volume and revenue are important, they do not fully capture the essence of a great salesperson. Instead, look to the quality of their relationships, the satisfaction of their customers, and their reputation for integrity.
Few salespeople can boast of such accolades from their clients, but those who can are truly exceptional and invaluable to their organizations.
Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.
”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.
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- Posted 10.28.24 at 06:00 am by Roy Osing
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