Be Different or be dead

October 12, 2015

5 easy ways to clear the clutter in your way

Source: Pexels

5 easy ways you can clear the clutter in your way.

If you are trying to get through a door 25 feet away and there are 25 people in front of you all vying for position; how effective are you at achieving your goal?

If you are trying to calm your mind when you have monkey chatter and thousands of thoughts spinning around your head, can you achieve a meditative state?

If you have a new business plan you want to implement and there are conflicting messages in the workplace and internal roadblocks facing you will you be able to reach your goal?

Exactly.

Executing anything when there is clutter in your face is virtually impossible.

Effective execution requires that you cleanse the environment of clutter. Clutter that diffuses energy necessary to move ahead.

This is the clear-the-clutter process:

▪️Define 3 or 4 key tactics that must be achieved if you are to make progress on executing your strategy. This is not a grocery list of things that could be done; rather it’s a selection of the critical few things that serve as resource allocation criteria and as beacons of progress;

▪️inventory all communications programs in the organization. Examine every piece. Is it clearly aligned with and critical to understanding the strategy and what is needed to play your part? If “yes” keep it; if “no”, it’s clutter so dump it;

▪️Inventory all major projects; defer those no longer in line with the first point above;

▪️Spend copious time explaining the strategy to your frontline; ask them to identify roadblocks to implementation and do what they say;

▪️Appoint a “clutter chief”. Hold them accountable for clutter removal. Pay them on the results.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 10.12.15 at 07:36 am by Roy Osing
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October 5, 2015

Why great salespeople are amazing because they really don’t sell

Source: Unsplash

Why great salespeople are amazing because they really don’t sell.

Seriously.

Selling is generally what pisses people off!!

The sales person descends on the unsuspecting customer, plummeting them with noise and pressure to buy what they are flogging.

Most sales people exist in the moment; driven to achieve short term product unit sales and revenue targets.

This scene gets repeated over and over with the customer either getting beaten into buying or running for cover.

The role of sales must change to meet the challenges of new markets and changing customer values.

The new customer wants someone to trust in business (in a time where the reputation of organizations is generally declining).

They want good experiences.

They want their problems solved; their life enhanced.

Satisfying wants and desires can’t be done by ‘in your face’ selling.

It can only be achieved by serving.

Sales needs to change, and quickly.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 10.5.15 at 06:45 am by Roy Osing
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September 28, 2015

How unwanted waste in your business can be removed

Source: Unsplash

How unwanted waste in your business can be removed.

If your new strategy development process does not deal with the CRAP you need to eliminate, it will surely fail.

Strategy is just as much about what you’re NOT going to do as it is about what you are going to do, but less attention is paid to the CRAP elimination activity.

CRAP is the enemy of progress. It’s the stuff that may have been a priority at one point, but is now no longer relevant to achieving our strategic goals.

If it isn’t expunged from your organization the ‘old’ will continue to have a significant role and the ‘new’ will be hampered. The major source of bandwidth for taking on new activities is the time currently being spent on thinks that really don’t matter.

CRAP will keep you stuck and prevent you from moving forward.

How to eliminate the CRAP?

▪️ Assign a Cut the CRAP Champion to be responsible for inventorying ALL projects and activities going on in your organization;

▪️ From this inventory, create a KEEP category. Make it short. Bear down on the projects to make sure each one of them is 100% aligned with your new direction;

▪️ Create a CUT category. Make it long. Gather all questionable projects. These will be the eventual source of bandwidth for new activity;

▪️ For each CUT project, note the person who is currently working on it. — the project prime. At the end of the day, people will have to be re-assigned to the ‘new’;

▪️ Have a CRAP critical assessment meeting. Involve the senior team responsible for the execution of your new strategy. Trot each CUT Project Prime into the room and have them explain in detail how their project relates 100% to the new strategy. Side benefit: you will see how well they really understand your new strategy;

▪️ Decide which CUT projects will be terminated and the resource savings that will result;

▪️ Develop a resource re-assignment plan. Be prepared to exit people who either don’t have the skills to take on a KEEP project or who don’t want to support your new direction;

▪️ Communicate the results of your work. KEEP Projects and CUT Projects and why certain projects were terminated. A great opportunity to talk about your new strategy. Involve the team accountable for executing your new course.

CUT projects have momentum. They need to give way for the keepers.

Tough work. Critical to your success. Get on it today!

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 9.28.15 at 05:27 am by Roy Osing
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September 21, 2015

How your business can grow the fast and easy way

How your business can grow the fast and easy way.

As a business you are generally limited in terms of resources; cash reserves can get depleted, customers can dwindle in numbers and growth in your business is difficult to achieve — in fact in the COVID world, survival is your prime objective.

Here’s a quick way you can get your business back on the growth path.

Set the context for growth by a quick review of your business strategy — Survival and growth should be a function of what overall direction you want to follow based on your basic business.

Take a moment to review the plan that has worked for you in the past; decide if you want to stay your course or if deviating from it is necessary given the new circumstances you face. It’s ok to make a change; your survival is at stake. And you just may find a new opportunity for your business in the post-pandemic era.

Dumb it down — Keep your approach simple; quick and easy sales is your objective with as little risk and investment as possible. Figure it out on the back of an envelope; it doesn’t have to be fancy just fast.
What demand seems to be there at this moment and how can you morph your basic business to take advantage of it? What assets for you have that can be used for a different purpose?

Some organizations with unused warehouse space launched manufacturing of personal protective equipment when things went sideways. Can you do a similar approach?
Decide how much revenue you need — Calculate how much revenue you need over what timeframe to turn the corner. Have a specific growth target and make it about top line revenue.

Even though the intent is to keep it simple and move fast, it’s important that you know approximately how many sales (and at what price points) you need so you can track your short term performance. You need to know if you’re making progress or not.

Declare your objective and be ok with not knowing how specifically to achieve it. Use ‘I don’t know’ to drive creativity and get your juices flowing.

Be short sighted — Look at short term performance; you don’t really have the luxury of looking far out into the future. Normally I would be recommending a planning horizon of not more than 24 months, however as I’m writing this piece three months into the COVID-19 era I’m now of the opinion that small businesses — no, all businesses — should be looking at what they need to do over the next 24 hours to achieve survival grade performance.

The shorter the planning period the more you have to execute to survive

Be clear on who you need to target — In the midst of chaos it’s really easy to start running all over and chasing opportunities. I’m not saying this is necessarily bad as long as it’s focused on customers you know have the potential to generate the sales you need to keep on breathing.

The easiest growth is achieved from the customers who buy from you repeatedly and often.
You should know who they are when they phone in an order or order something online; if you don’t, start capturing customer information ASAP so you can do everything possible to encourage them to return.

Organic growth is best achieved through the loyal customers you currently serve. Focus on THEM. Trust that with the right value proposition they will do more business with you and tell their friends and family.
Forget about trying to get new customers. If you happen to get some from word-of-mouth that’s ok but don’t try to be proactive. It’s time consuming, risky and takes your eyes off serving your existing base extremely well.

Think ‘fast-and-easy’ — An effective way to choose customers to target is what I call the fast-and-easy method.

It means choosing customers that:

Can be sold quickly — Customers you can get to fast with your current selling methods. If you have to build new sales channels, it will consume energy and precious time that you can ill afford without generating additional revenue.

In addition, as I’ve said elsewhere, it is critical to focus your efforts on the things that matter; those activities that you believe have a good chance at helping to grow your business.

Stick with what you know. Bear down on what you’re good at. Concentrate on customers you know. Ask yourself ‘Is this consistent with fast-and-easy?’ when considering chasing new stuff.

Are ‘close to home’ — In a geographic sense, explore the territory immediately around you before trying to exploit distant ones. If you have a good online presence, stay with the market focus you have.
Exploring new virtual or physical markets — probably with the need to establish new sales channels— can gobble up your time with questionable short term results.

Penetrate and dominate your current markets before you wander afar. This is an area where I’ve seen small business leaders fall flat on their face. They spot something new to do that is interesting and at least theoretically is a good idea and they decide to chase it, reducing the energy that is applied to fast-and-easy activities. They lose on both accounts: the new stuff doesn’t materialize and the current stuff suffers.

The fast-and-easy approach: get sales fast and don’t spend much time to get them.

Don’t need much selling — Where closing a sale can occur relatively quickly and revenue realized soon thereafter. An opportunity requiring a 12-month sales cycle won’t be terribly productive when you are in the survival mode.
Work with clients who will give you revenue tomorrow if you want to hit your sales targets.

And avoid customers who ask for proposals. Responding to the request and waiting for a decision will gobble up precious time you don’t have. The formal sales process is a time consumer; focus on people who are willing to deal you their business based on trust and past success with you.                         

Can give you quality referrals — Again, a short planning period requires closing as many high value deals as possible which generally means getting to deal closure without a lengthy sales preamble. High quality referrals should mean that your brand comes recommended and you can get to the solution presentation quickly.

Just do a few things — It’s critical to focus on doing the right one or two things that will kick in with sales; trying to do too much won’t work. You don’t have the resources or working cycles to pull it off. The secret is to pick a few critical objectives that you believe will give you an 80% chance of hitting your sales needs.

Avoid brainstorming as the way of setting priorities; if an action cannot be directly aligned with generating revenue from your loyal customer base, don’t chase it!

Stop! — It goes without saying that you can’t keep doing stuff that was part of your ‘yesterday’ unless you are absolutely confident it will make the survival sales you need.
Every time you’re tempted to do a comfortable ‘yesterday’ activity, stop and ask yourself whether it is necessary to meet your 24-hour sales goals.
You can’t afford to do unproductive things when you’re fighting for your life.

Yesterday’s relevance is today’s irrelevance.

Know where you are — Measure progress regularly to know if you are on track to hit your survival sales objectives or not. COVID has changed the meaning of time in this regard; you have to know literally every day where you stand. It’s the only way you will know if you have to change your plans on the run.
Pandemic notwithstanding, it takes discipline to grow your business; it doesn’t happen by serendipity.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 9.21.15 at 04:54 am by Roy Osing
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