Roy's Blog: April 2011

April 14, 2011

Why you should be sick and tired of 5 year plans

Why do organizations still produce 5 year plans?

Have you ever seen the 5th year show up? I haven’t. Next year it becomes the 4th year; following that the 3rd year. And so it goes.

Yet it amazes me how much time and energy people put into trying to make the 5th year (and the 3rd and 4th for that matter) as “accurate” - as they can.

People seem to want to wring out the last 10% of perfection in the latter plan years; it seems to be the guiding principle.

Doesn’t this strike you as a bit dysfunctional? A waste of the most precious commodity we have - time? Who the hell knows what year 5 will look like?

All we really know is that it will be different from what we think it will be from today’s vantage point. So why try to plan with precision in year 5?

It’s a waste of time! and it keeps you from getting stuff done; from executing TODAY.

If you must feed the animals who lust after a five year wild ass guess (because that’s what it is), at least minimize how much time you spend on the outlying years.

Five minutes ought to do it.

Want to invest your time wisely? Reduce your planning period to 24 months and get on with executing.


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  • Posted 4.14.11 at 10:00 am by Roy Osing
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April 11, 2011

What happens to your career when you’re a storyteller?

To be recognized as a passionate messenger of change, these three actions will serve you well.

1. Make it an important personal priority to organize events to discuss the direction of the organization. Make it matter. Start with your own work team and expand to include other audiences.

2. Speak with emotional energy about your strategy both inside and outside your organization. Don’t intellectualize the discussion; bring in the emotional element.
People will tune you out unless they feel you believe what you are saying. If you are passionate in your communication, they will believe! Trust me.

Use rich language in your presentations. Be visual and use pictures to describe where your company is going. My experience is that most people have to work very hard to interpret words and numbers, but they get it right away when they see pictures and graphs - the analogue world - with rich color and interpretation.

Shout out

3. Tell stories that bring the elements of your strategy to life. Story Telling is a must for the passionate messenger.
Story telling Has the power to visually communicate what any strategy looks like when it is successfully being executed in the field. If you can’t tell a memorable story about your strategy chances are no progress is being made.

Be as specific as you can and use real people to express the event. Everyone relates more to stories that involve their particular function or department in the organization and about their colleagues.

Storytelling is a must for the passionate messenger.

Include it as an essential element of your day-to-day work plan. Gather stories and people who are living your strategy. Develop your story telling repertoire.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 4.11.11 at 11:00 am by Roy Osing
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April 4, 2011

What happens to your career when you are the messenger for change?

To be personally distinctive, you need to be seen as one who is ahead of the change curve.

Establish yourself as the zealot and avid supporter for your organization’s strategic game plan.

Get yourself recognized as being synonymous with the company’s vision, goals and objectives and suddenly magic happens. You are viewed as a change leader who is included in all strategic activities from formulation to execution and you are visible to the career decision makers as a valuable contributor to the company’s future.

Messenger of change

“Breathe life” into your new strategy - communicate it far and wide. Bring the organization’s strategy to life by painting a picture of it and making it real for everyone, so that they can see what it looks like when it is successfully being executed.

“Infect” people with the strategy so they will pour their hearts and souls into seeing it succeed.

I spent copious time holding employee meetings to discuss the strategic plan of the business.

I would do “Infonet” tours throughout our operating territory discussing the challenges we were facing and presenting the strategy the executive had developed to meet them.

These sessions were effective for not only communicating strategic detail they were also an opportunity for people to table their comments regarding the strategy and to pose any questions they had. 

For me, this was a regular forum where I could reinforce my brand as the passionate messenger for the organization’s strategy and feedback from the participants confirmed that first, they enjoyed the experience of the Infonet seminars, and second, that I was seen as a leader who loved change.

Career success depends on you relating to and passionately advocating the change strategy of the organization.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 4.4.11 at 11:00 am by Roy Osing
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