July 7, 2023

How my audacious unheard-of ways will get you A BILLION IN SALES

CHECK OUT MY 7th BOOK!

The Audacious ‘Unheard-of Ways’ I Took a Startup to A BILLION IN SALES.

How on earth do you build an organization from the early stages to a billion dollars in annual sales?

Well, in this book I am going to give you the 100% No B.S. TRUTH, broken down, move by move, so you can do what I did yourself, because I’m a big believer of passing on the torch to fellow business people and entrepreneurs, and secondly, I believe in not wasting anyone’s time.

The truth is, I discovered that it’s not one thing, it’s a number of deliberate moves that position you and your company in harmony with one another to produce flawless performance results and I’m going to walk you through them step by step. You will learn quickly in a way that cuts through the CRAP and allows you to Get it Done with little trouble.

Check out my more recent podcast shows (the full list of 85+ podcast shows are here) where I break down my Audacious Ways for many audiences.

***NEW! “Special guest Roy Osing shares very thought-provoking and audacious ideas to help you differentiate yourself from your competition, so you can achieve your goals sooner rather than later and maybe even exceed what you thought possible. This is a must listen to interview.”, The Accountability Podcast

***NEW! Audacious Leadership is all about breaking away from the normal way leaders practice their art. In this ‘Biz Gone Social’ show we explore the Moves I made to successfully grow a startup to A BILLION IN SALES! — Biz Gone Social Podcast

***NEW! “Roy discusses the importance of breaking out of the “sameness” that businesses have accepted as the norm and standing out to be the ONLY ONE doing……(fill in the blank). We discuss practical ways to make that happen and touch on some of the points from Roy’s many books.”, Customer First Podcast

***NEW! “This week I was lucky enough to interview a very cool and articulate guy named Roy Osing. One of the highlights of Roy’s illustrious career was driving a company to a BILLION in annual sales. Roy documented his journey in a book - not the ordinary how-to textbook type - but based on what he did differently to actually grow a business to a billion in annual sales.
Let’s fly all the way to Vancouver and explore Roy Osing’s ocean of thoughts through his book ‘Be Different or Be Dead’!”,  The First Customer Podcast

***NEW! A Journey to A BILLION in Annual Sales. “Join me this week as I talk with Roy Osing, Author of “BE DiFFERENT or be dead,” about his journey to bring his company to $1 billion in annual sales. Roy and I talk about how he reached this milestone through learning on the run, “leadership by serving around” and building trust and consistency within his organization. Roy shares many tips that he has implemented throughout the years and encourages front line recognition and a strong culture to create a successful team.” The Positive Polarity Podcast

***NEW! From a Startup to a Billion Dollar Sales. “In this episode, host Michael Brooks dives deep into the world of business success with Roy Osing, a renowned business advisor with a remarkable journey. Roy takes us through the audacious strategies he employed to take a small data company and grow it into a billion dollar industry behemoth. If you’re an entrepreneur, business owner, or aspiring leader looking for practical, real-world strategies to scale your business, this episode is a goldmine of insights you can’t afford to miss!”. The Scaling Edge Podcast

This, my seventh book in the BE DiFFERENT or be dead Series, shows you how to do what I did to grow a company to a billion in sales and to give you confidence that if you follow my audacious and ‘unheard-of ways’ you will also not only grow your business to unimaginable levels, you will also have an unbelievable and incomparable career.

The essence of my work is based on what I learned from over three decades as a successful Entrepreneur, President, CEO and Business Leader.

I have found that consistent success comes from being unique and standing out from those around you, be it a hungry competitor looking to grow their share of the market at your expense, or another person coveting career opportunities identical to yours.

In this book you will learn how to find a way to carve out a unique position for yourself and/or your organization and stand out in the mob crowd and be The ONLY one that does what you do. In doing so, success follows you like a magnet with the riches you deserve.

On the inside of Audacious

My book lays out for you in simple how-to ways, the bold moves you need to take if you want to ‘kill it’ in business and have an amazing career with the financial rewards that go with it, no matter the stage of your business, career or company, including but not limited to:

▪️The organization’s business plan must be focussed on how to execute and must clearly define an unmatched competitive position.
▪️Customer Service must be memorable and designed to take the customer’s breath away.
▪️Leaders must be in the trenches with the frontline helping them execute.
▪️Your need to be hungry for a personally rewarding career while achieving the organization’s strategic imperatives as your end game, is imperative.
▪️Marketers must reject the masses and build stuff for the weirdos.
▪️’Un-Sales’ must be the norm and selling never the priority.

Thoughtful Remarks about Audacious

“BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a Startup to a Billion in Sales provides a roadmap for how to leverage Roy’s leadership methods to set a business up for success. 
Whether your business is a start-up, or amongst the Fortune 500, Roy’s audacity and expertise will help you drive innovation, build a customer-centric culture and fuel success within an increasingly competitive and dynamic landscape.”
      — Darren Entwistle, President and CEO TELUS Corp. Vancouver Canada

“In The Audacious ‘Unheard-of Ways’ I took a Startup to a Billion in Sales Roy provides pivotal marketing secrets and tips that enabled him to achieve his audacious goals, and to make you hungry to do the same.  Each one of his tips could be another book. Roy’s Audacious Book #7 will help you become different from the common breed.”
      — Frank Palmer, Chairman, Palmer Stamnes DDB, Vancouver Canada

“I’m a student of Roy’s work, but ‘Audacious and Unheard-of Ways’ is a superlative piece of ‘how-to’ work that goes beyond the limits of providing useful advice to businesses and career professionals; it surpassed my wildest expectations. If you choose only one book to read to make a difference in your life, choose this one - give it to someone in Marketing, your organization will thank you.”
      — Bradley Hale, Career Sales Entrepreneur, Toronto Canada

“Roy Osing revolutionized business with his concept and book, ’Be Different or Be Dead’. With this book, he turns textbook leadership on its head with creative, out-of-the-box solutions to the biggest problems in business: aligning strategy and execution, motivating employees, and selling in turbulent times.”
      — Rick Spence, Business Writer and Speaker, Editor PROFIT Magazine, Toronto Canada

“Roy’s strategic vision and unrelenting focus on delivering results is a clear and powerful roadmap for success, in business and beyond. BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a Startup to a Billion in Sales is a must-read for anyone looking to advance their career or business.”
      — Jill Schnarr, Chief Communications Officer, TELUS, Vancouver Canada

“In today’s fast moving business world, sage advice and wisdom can be hard to come by.  We are all so busy and distracted that we find ourselves trying to solve the same problems over and over, with varying degrees of success. Once in a while the opportunity comes along to experience deep learning from someone who has actually achieved what we are attempting to do. This book is your opportunity.”
      — Ron Cox, President Tailwind Consulting LLC, Tampa Florida

“This book is the best yet from Roy. He has kept true to the core principles set out in his first book BE DiFFERENT or be dead or Be Dead Your Business Survival Guide’ and his eBooks . Roy provides practical, invaluable insights and bold ways to leverage all functions of an organization to dazzle customers, truly stand out from and outperform the competition and produce amazing returns for an organization and its stakeholders. An amazing read with so many valuable lessons.”
      — Egon de Haas, Industry Executive, Global Government & Public Services, PricewaterhouseCoopers International Limited, Amsterdam The Netherlands

“Roy tells it like it is. No esoteric prose, just plain, practical advice that can be immediately implemented. You deserve to be a great leader, have a great career, sell as much as you can and Roy lays out the path how to achieve this and more. Now is the time to bring the unique you to the forefront and Roy’s new book can help you on that journey”.
      — John Golden, Chief Strategy & Marketing Officer, Pipelinersales Inc., Pacific Palisades California

“What I loved about the book is the absolute focus on the customer and the need to keep pace with their wants and desires during these unprecedented and turbulent times. Roy does an excellent job relating how customers are treated to growing a business.”
      — Nerio Vakil, President Total Business Solutions, Mumbai India

“Every concept Roy touches on in ‘Audacious Unheard-of Ways’ can be used in small business. This is about a personal journey to success. Roy teaches you not just how to focus but where to focus, how to cut the CRAP, that there is greater value in looking ahead then behind, and how to build respect and get results with your staff in his Bear Pit sessions. And the list goes on. If you are a small business owner and you really want to differentiate yourself to achieve better results Roy tells you how. Ask yourself, do you want to be DIFFERENT or be dead?”
      — Daniel Boisvert, A DiFFERENT Entrepreneur and Notary Public, Delta Canada

The ebook version was released Feb 1, 2022.

If you’re interested in more information please feel free to reach out to me.

Order your copy of ‘Audacious’ NOW at:

Amazon
Google Books
Barnes and Noble
Indigo.chapters.ca
Books-A-Million
Indie Bookstore
Bookshop.org

Cheers,
Roy
PS My 50+ Podcast Shows that will change your life.

• Posted 7.7.23 at 09:02 am by Roy Osing
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July 3, 2023

5 proven ways to achieve unbelievable growth in your business

5 proven ways to achieve unbelievable growth in your business.

What are the key things I did as the president of a fledgling internet company to grow it to A BILLION IN ANNUAL SALES?

I’ve often said that my BILLION dollar journey didn’t have a single silver bullet to explain our success, rather it was the combined impact of many small innovations that ‘lit fires’ in people and propelled them to achieve great results.

That said, however, there are 5 things we did that stand out in my mind as having a disproportionate effect on the superlative performance we delivered in a fast growing business with hungry competitors nipping at our heels.

#1. Differentiate. — Be the ONLY ones who do what you do.

Competition has never been more formidable.

Customers have never had so much power.

Technology has never changed so rapidly.

Yet competitive claims declared by organizations have never been so weak.

Using words like ‘better’, ‘best’, ‘number 1’ and ‘market leader’ to describe a business’s competitive advantage mean nothing to people. They’re organizational narcissism; expressions of who THEY think they are and nothing more.

And helium-filled statements like ‘We’re in business to save our planet.’ provide little reason as to why someone should do business with THAT organization and no one else.

Don’t be better, be the ONLY one.

#2. Simplify. — Make it easy for your customers to do business with you.

No one likes to transact with an organization that has complicated rules, policies and procedures. It’s just way too painful.

So, make ‘cleansing the inside’ of your organization a key priority.

Identify the policies and rules that make your organization say NO! when engaging with your customers, and either change them, make them customer friendly or eliminate them.

And evaluate the systems, processes and procedures in place to govern the customer transaction process. Determine if there are any that impair how the customer does business with you and reinvent them to enable customer engagement not control it.

If the ‘customer control police’ in your organization say a policy is effective in mitigating risk, treat it as a prime candidate for change.

#3. Execute first; plan second. — Spend 80% of your time executing and 20% planning.

There’s no return in trying to get a ‘perfect’ plan. It doesn’t exist.

And all the while you’re seeking perfection, you’re not DOING anything!

Get your plan ‘just about right’ and get on with executing it.

Learn as you go. Revise your plan based on results achieved.

Let execution be the measure of how effective your plan is, rather than some theoretical perspective of what ‘should’ work.

#4. Serve the frontline. — Be THE advocate for your frontline troops.

If execution is the prime strategic imperative for an organization, then serving those who are in execution channels is the prime directive.

If the frontline is enabled to serve customers, they will buy and your performance will skyrocket.

But if the frontline is restricted in any way, performance declines and growth becomes a paper gain only.

#5. Light fires. — Release the passion in your people.

What is audacious leadership?

It’s releasing the emotion in people.

Capturing their energy to execute the organization’s strategy flawlessly.

Convincing them that the journey is ‘right’.

Lighting their fire to have the energy to follow it.

And then watching the magic!

Cheers,
Roy
My 50+ Podcast Shows that will change your life.

Check out my BE DiFFERENT or be dead Book Series

‘Audacious’ is my latest…

• Posted 7.3.23 at 05:56 am by Roy Osing
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June 23, 2023

“Welcome to the Roy Osing Story” Podcast

Standing Out, Defining the Fox, & Being “The Only One”

EPISODE OVERVIEW:

“Have you heard the one about that guy who built a billion dollar company? You know, the one that talks about becoming “the only one”.

Watch or listen now to learn how you can differentiate yourself in business personally, and as an organization. And according to this man, that’s how you experience billion dollar success.

He’s going to walk us through his life story, explain the key elements of success that you and I can learn from and apply, and then he’s going to share with us the practical steps of how to take the next step in our own journey.

Today’s guest is a gentleman, an entrepreneur, and an expert at growing organizations. He helps people recognize their worth, and is a catalyst for growth in their lives.

He’s written seven books, led multiple organizations, and even though we don’t mention this in the show, he’s balanced it all and been married now for over 56 years!

Ladies & Gentlemen, welcome to the Roy Osing story!”

— David Pasqualone, Host, The Remarkable People Podcast

• Posted 6.23.23 at 06:54 am by Roy Osing
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June 19, 2023

5 really amazing secrets that smell success in your small business

5 really amazing secrets that smell success in your small business.

In my experience working with small business leaders, one thing shouts out loud and clear: you spend most of their time working IN your business not ON your business.

Time is precious to you..

Resources are scarce.

But your goal, nevertheless is to build a thriving business with superlative performance.

How do you do it?

The secret for small business leaders is to FOCUS on the critical FEW things that will make a huge difference to their success.

These 5 things are vital to small business success.

#1. Plan….. simply.
Every small business needs a plan or strategy to follow. No plan = No idea of whether or not you’re making progress.

But the plan doesn’t have to be arduous, complicated or expensive.

My Strategic Game Plan (SGP) process was designed to get the end game ‘just about right’—there’s no such thing as a ‘perfect’ plan in an imperfect world—and execute pristinely—results come from execution and nothing else.

Once the SGP is in place it serves as the small business roadmap without which success is almost impossible.

#2. Be the ONLY one.

Give people a reason to do business with YOU and not your competition.

Promise them something that no other business does.

Create The ONLY Statement—“We are the ONLY ones who…”—that sets you apart and watch what happens!

#3. Hire human lovers.

Your employees are the reason people do business with you. Sure, technology helps but without your employees, you don’t have a business.

Recruit people who genuinely like others; who care for them and satisfy them.

You can train people to grin at people , but you can’t train them to ‘love’ them.

#4. Create a unique customer experience.

Your products and services are important to be sure, but people expect them to live up to the benefits you ascribe to them.

But strong loyalty and high performance come from how people FEEL when they do business with you, and that’s all about the experience they have when engaging with you.

With employees who ‘love’ people you are armed with all you need to make your customers feel special. And when they feel this way, they tell their friends, who then tell their friends.

And magic happens.

#5. Create don’t copy

Be innovative in your business; don’t follow what works for others. All it does is put you in the common herd and moves you away from being the ONLY one who does what you do.

Look for new ways of doing business and SURPRISE your customers.

Let someone else be the copycat.

You be the leader.

Cheers,
Roy
My 50+ Podcast Shows that will change your life.

Check out my BE DiFFERENT or be dead Book Series

‘Audacious’ is my latest…

• Posted 6.19.23 at 05:38 am by Roy Osing
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