January 20, 2025

Are You A Remarkable Leader? Take The Truth Quiz!

Are You A Remarkable Leader? Take The Truth Quiz!

Every leader knows the pressure of growing their business and consistently performing at the highest level.

In today’s highly competitive markets, with ever-changing customer needs, how do you ensure your business strategy sets your organization apart from your hungry competitors and delivers the growth expected?

The answer might surprise you. Often, simple practical tools can provide powerful insights.

Throughout my 40+ years as a leader, I’ve developed practical methods that enabled us to grow an internet startup to A BILLION IN SALES, and have demonstrably helped many other businesses rise above the crowd.

Curious how you stack up?

Take my free quiz to assess how well your organization practices the “Audacious Unheard-of Ways” that were instrumental in creating an unbelievable growth machine that I had the good fortune to lead.

Are you making The Audacious Moves I made in Leadership, Business Planning, Marketing, Sales, Customer Service and in your Career?

Where is your organization on the “BE DiFFERENT or be dead” scale?

This quiz will help you answer that critical question.

By gauging your organization’s capabilities in each crucial category, you’ll gain valuable insights on how to separate yourself from the competition, thrive in the marketplace and build a rewarding career.

Ready to take the quiz and discover your path to unbelievable success?

Click here!

Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.20.25 at 06:00 am by Roy Osing
• Permalink

January 13, 2025

Why Cost-Plus Pricing is Disastrous For Good Business

Why Cost-Plus Pricing is Disastrous For Good Business

It’s common to hear complaints that a product isn’t meeting profitability targets due to high costs.
However, this often stems from a fundamental misunderstanding of pricing strategies rather than actual cost issues.

A shift in perspective is crucial: instead of adhering to the traditional cost-plus pricing model, consider embracing the “BE DiFFERENT” approach to pricing.

The Traditional Cost-Plus Equation

Traditionally, businesses set prices based on the formula: Price = Cost + Margin.
This means that a price is determined by adding a desired profit margin to the production or supply cost of the product or service.

While simple and straightforward, this method doesn’t account for market realities.
It assumes sales volume will meet company expectations, potentially leading to disappointing sales and reduced profits when the market finds the price unacceptable.

The Be Different Equation

Conversely, the “BE DiFFERENT” approach reworks this equation to Cost = Price - Margin.
Here, the price is dictated by what the market is willing to pay.

The challenge is determining whether your costs can meet this market-driven price while achieving the desired margin.

In this scenario, both price and margin are constants, and cost becomes the variable to control.

Why Traditional Pricing Falls Short

The essential difference between the two pricing models lies in flexibility and market responsiveness.

The traditional model can often set prices that the market won’t bear if costs or expected margins are too high, leading to lower sales and profit margins.

In contrast, the BE DiFFERENT approach requires businesses to adapt their costs to meet market-driven prices and margin goals.

Maintaining margin targets is crucial. They should reflect the financial backbone of the business and not be sacrificed because of inefficiencies or misjudged market price potential.

With the BE DiFFERENT approach, businesses focus on supplying products efficiently, driven by market prices.

The Case for Market-Driven Cost Management

For example, if the market is willing to pay $10 for your product and your goal is a 30% gross margin, your maximum viable cost per unit should be $7.

If you can produce the item for less, your margins increase.

Critically, by allowing the market to set the price, businesses ensure they only invest resources in products capable of supporting those market prices.

If production or supply costs can’t meet market expectations, offering the product isn’t viable.

Incentives for Cost Efficiency

Cost-plus pricing can inadvertently promote inefficiency, as it incorporates costs without strict controls, potentially driving them higher.

In contrast, price-minus-margin strategies necessitate resource efficiency.

By prioritizing market-driven prices and expected margins, businesses pressure themselves to streamline operations and optimize costs.

Ultimately, adopting a market-driven approach requires a shift from focusing on cost and margin as mere financial measures to seeing them as strategic levers for resource allocation and efficiency.

Embracing this mindset helps businesses remain competitive and agile, ensuring they deliver value-driven products that meet both market demand and financial expectations.

Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.13.25 at 06:00 am by Roy Osing
• Permalink

January 6, 2025

Reclaim Outstanding Leadership through ‘Line of Sight’

Reclaim Outstanding Leadership through ‘Line of Sight’

In today’s uncertain and unpredictable business landscape, leaders are constantly seeking ways to distinguish themselves and effectively drive their organizations toward success.

One leadership skill stands out as particularly transformative: having a ‘line of sight’—an approach that ensures all team members clearly understand, see, and align with the organization’s strategic goals.

This capability not only sets astute leaders apart but is crucial in bridging the gap between strategic intent and execution.

Ron Cox, Founder and CEO of Tailwind Consulting, highlights a significant challenge: a staggering 95% of employees are either unaware or do not understand their company’s strategy.
This disconnect leads to a lack of alignment and, consequently, execution failures. Despite meticulous strategy development, many organizations falter at implementation because leadership often focuses more on defining the strategy than on how it will be executed on the ground.
The result? Massive inconsistency and dysfunction throughout the organization.

For effective execution, it is vital for employees to understand how their roles contribute to broader strategic objectives.

This ‘line of sight’ means every individual can directly see how their contributions affect the organization’s goals.

When employees lack this clarity, they tend to interpret the strategy in varied, often misaligned, ways. This can lead to divergence in efforts rather than a cohesive push toward shared objectives.

To address this, leaders must align organizational activities with strategic goals through detailed ‘Alignment Plans’.

These plans help eliminate ambiguity by defining key strategic elements that require alignment, identifying necessary changes within functional teams, and pinpointing activities that must be either adopted or abandoned.

This detailed approach ensures that all efforts are strategically aligned, fostering consistency and efficiency in execution.

Moreover, proactive ownership from leadership in ensuring alignment can be transformative.
Leaders should prioritize aligning organizational activities with strategy by personally overseeing alignment plans from functional heads and ensuring the defined action plans have the necessary granularity.

This initiative not only streamlines efforts across all levels but paves the way for improved organizational performance and agility in achieving strategic objectives.

Employees, too, should take personal initiative by aligning their work priorities with organizational goals.

Careers can significantly advance when individuals clearly understand and contribute effectively to their company’s strategic direction.

Cultivating a culture where strategy guides daily activities sets a strong foundation for synchronized efforts across all levels.

Communication also plays a fundamental role in ensuring successful strategy alignment. Leaders should engage in direct, personal communication with teams to explain strategic imperatives and answer questions, fostering a deeper understanding and commitment.

This communication should extend beyond traditional emails and newsletters to interactive sessions that allow for in-depth discussions and clarifications.

Lastly, using strategy as a context for solving problems can significantly boost an organization’s strategic alignment.

By evaluating issues through the lens of the strategy, leaders and employees alike gain a deeper understanding of strategic priorities and can make more informed decisions that advance the organization’s goals.

Integrating a ‘line of sight’ into leadership practices is not just beneficial but necessary for achieving strategic success.

Leaders who embrace this approach foster a culture of accountability, alignment, and shared vision, driving their organizations toward sustained success.

As leaders, taking personal responsibility for cultivating this alignment across the organization can release unparalleled execution power and competitive advantage.

Cheers,
Roy
My Podcast Show My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.6.25 at 06:00 am by Roy Osing
• Permalink

December 30, 2024

How To Be The ONLY One In 2025

How To Be The ONLY One In 2025

It’s that time of year again – time to reflect and set intentions for the new year. 
We ponder our priorities, goals, and what might bring us happiness.

But this year, let’s consider a different approach.
Instead of focusing solely on personal desires, let’s choose a resolution that benefits others, the environment, businesses, or society as a whole.

We face a crisis in differentiation.

People gravitate towards the familiar, reading the same books, seeking validation in crowds, and conforming to popular trends.
The comfort of the herd is alluring, but it stifles innovation and individual expression. 

This reliance on conformity, often fueled by quick Google searches for pre-existing solutions, leads to a homogenization of ideas and actions.

I propose a radical resolution for 2025: become the only one who does what you do.

This isn’t about ego; it’s about carving out a unique space and making a meaningful contribution.

It’s about breaking free from the herd mentality and pursuing a path that genuinely serves others.

This journey to differentiation begins by consciously rejecting the status quo.

Here are five actionable steps to make 2025 your “Year One” of becoming The ONLY One.

1. Break Free from the Google Habit — Stop automatically searching for pre-existing solutions.
Cultivate a “create, don’t copy” mindset. 
Embrace contrarian thinking and strive for solutions that lie beyond the well-trodden path. 

“Don’t copy someone else’s genius, create your own.” — Roy

2. Embrace the Surprise Factor — Aim to create solutions that evoke an “OMG” response. 
Ask yourself, “How can I surprise people with my approach?”
This focus on unexpected solutions fosters innovation and stands out from the crowd.

3. Brand Yourself as an Innovator — Make “trying new things” a core part of your personal brand. 
Actively seek out and apply new technologies in practical ways, addressing unmet needs and desires.

4. Practice Contrarianism — Identify popular trends and consider the opposite approach. 
Don’t shy away from unpopular opinions if they are grounded in sound reasoning and benefit others. 

Comfort with being unpopular is a key ingredient of true originality.

5. Seek a “Do It” Mentor — Find someone with a proven track record of achieving meaningful results – results that benefit others, not just themselves. 

Look for individuals who have demonstrably excelled and consistently delivered unique and outstanding outcomes that serve a greater purpose. 
Their experience and guidance can be invaluable on this unique path.

By embracing these five moves, you’ll not only differentiate yourself but also contribute to a world less reliant on imitation and more focused on genuine, impactful innovation.