September 7, 2026

How To Really Find a Stunning “Blue Ocean”

How To Really Find a Stunning “Blue Ocean”

Authors W. Chan Kim and Renée Mauborgne define a ”Blue Ocean” as “uncontested” market space—a place where competition is irrelevant because you’ve created something so unique that no one else is playing in your sandbox.

Sounds dreamy, right?

But here’s the problem: while the idea is seductive, it’s also frustratingly vague and impractical to apply for most businesses.

The authors tell you to find a Blue Ocean, but yet they fail to provide a simple, practical and proven roadmap to business leaders on HOW to actually create one.

The methodology is complicated and quite frankly impractical for most business leaders.

Let’s get real. 99.99% of businesses are stuck in Red Oceans—bloody, shark-infested waters where competitors are fighting over the same scraps, customers are demanding more for less, and technology is evolving faster than you can say “disruption.”

Advising businesses to “discover a Blue Ocean” is like telling someone drowning in the ocean to “just swim to an island.”

It’s not helpful. What businesses need are simple, practical and actionable ways to survive—and thrive—in Red Oceans.

Here’s the truth: you can create a Blue Ocean while competing in a Red Ocean.

We did it. We took a startup internet business to a billion in annual sales by following a Strategic Game Planning Process that works in the real world.

Forget the fluffy complicated academic theories with little basis in the real world.

Here’s how you do it:

#1. Declare Your 24-Month Revenue Growth Goals — First, you need to know where you’re going.
Set a clear, ambitious revenue target for the next 24 months.

This isn’t about wishful thinking—it’s about committing to a number that will force you to think differently, act boldly, and make tough decisions.

If your goal doesn’t scare you, it’s not big enough.

#2. Choose Your Customer Groups — You can’t serve everyone. Trying to be everything to everyone is a surefire way to drown in the Red Ocean.

Identify the specific customer groups that will help you achieve your growth goals.
These are the people you’re going to focus on, serve, and WOW. Everyone else? They’re not your priority.

#3. Discover What Your Customers Crave — Here’s where most businesses get it wrong. They focus on what customers need, but needs are basic, generic, and heavily contested.

If you’re competing on needs, you’re just another fish in the Red Ocean

Instead, dig deeper.

Find out what your target customers crave, desire, covet, and lust for.

A craving is an emotional need that’s triggered by an experience so powerful it creates loyalty.

It’s not just about solving a problem—it’s about creating an emotional connection that makes your customers say, “I can’t live without this.”

#4. Build Your Differentiation Strategy — This is where the magic happens.
Once you know what your customers crave, you can build a strategy that sets you apart from the competition.

This isn’t about being slightly better or cheaper—it’s about being The ONLY One who does what you do.

Your differentiation strategy should be encapsulated in your ONLY Statement: “We are The ONLY Ones who [… satisfy a known Customer Craving].”

Your ONLY Statement defines the unique space you intend to compete in.

If you’re The ONLY One, your competition becomes irrelevant.

You’re not just another player in the Red Ocean—you’ve created your own Blue Ocean.

But here’s the catch: you have to execute flawlessly. You have to deliver on the ONLY benefits you’ve promised, or you’ll lose your edge.

The Bottom Line — Forget impractical theoretical approaches like “finding” a Blue Ocean.
You don’t find it—you create it by being The ONLY One.

By following this Strategic Game Planning Process, you can carve out your own uncontested market space while competing in the Red Ocean.

It’s not easy, but it’s proven.

It’s how we took a startup to a BILLION in sales, and it’s how you can achieve extraordinary growth in your business.

So, stop chasing academic theories in your business.

Roll up your sleeves, do the work, and discover your ONLY space.

That’s how you really get a Blue Ocean.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 9.7.26 at 06:00 am by Roy Osing
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