Roy's Blog: Marketing
November 2, 2019
How doing digital marketing will make you an unbelievable winner
How doing digital marketing will make you an unbelievable winner.
When it comes to making your marketing efforts a success, standing out from the crowd is a key aspect of how you can ensure you’re going to be seen. Consumers are constantly flooded with a sea of various advertisements right now. If you aren’t joining in and using great digital marketing techniques you’ll miss out on this huge opportunity.
Digital marketing is essential to grasping a customer’s attention and getting them to your website to buy your products or services. If you haven’t put a lot of time and effort into why digital marketing is so important, that’s understandable. It can be overwhelming to think about, but now is the time to take the plunge and make some time to learn more.
There are a lot of great ways digital marketing can help you stand out, grasp attention, and beat out your competition. If you’re doing things correctly you’ll find a lot of success as a result of your digital marketing efforts. Pros from companies like Nelson Internet Marketing can help you learn more.
Here are five proven ways digital marketing will make you stand out from the crowd.
1. You’ll get the chance to amaze your customers
Customers can be picky (and who can blame them?) so you need to make sure you’re taking every chance you can possibly get to amaze them. Digital marketing is one way you can amaze both current and future customers. You can use social media posts, videos, or even a blog post to grab their attention and wow them.
With digital marketing, you can create an ad that isn’t easily ignored. You can make something that your customers will be actively interacting with. If you post on social media they’ll be compelled to comment. If you create a blog post they’re going to be spending time reading it. A video will be something they can play and watch intently.
All of these things add up to you being able to grab their attention and stand out from the crowd. You’ll need to make sure you’re creating great, engaging content, but that’s not something that should deter you from using digital marketing.
You can always get help with creating good content if you need to.
2. You’ll get the chance to reach a wider audience
Being online and using digital marketing opens you up to a world of possibilities you may not have considered before. There are obvious things like social media platforms where you can post and engage with your customers, but you also have a few opportunities you may not have considered.
Social media influencers are a huge benefit to businesses using digital marketing to stand out. You’ll be able to use someone who has a personal touch and direct connection with their followers to advertise your product. Your social media reach will increase exponentially by using the right influencers based on your product or service.
There are some great marketing tools out there to help you figure out which influencers would be ideal for you to contact. Yes, you could just reach out to anyone with a large following, but that’s not going to give you the targeted traffic you’re hoping for.
Using the tools to your advantage and finding the right influencers will be a key step in social media marketing.
3. You’ll get the chance to add a personal touch
Customers love knowing they’re valued and that the people getting their business are also real people who truly care about their customers. With digital marketing, you’ll get the chance to add that personal touch with every strategy you use. This goes beyond posting and engaging with your followers on social media, although engagement is definitely important too.
When you put yourself in a greater position of being an online digital presence you get the chance to add a personal touch to your brand. That could be anything from a video highlighting the people who work for you to a better chance to respond to customer complaints more efficiently through reviews or social media posts.
Whatever you put out there as a digital marketing effort is going to reflect who you are as a brand and a person. That extra personal touch is what will make your product or service more appealing to customers than anyone else out there. Who you are as a person will shine through and that will make you stand out.
4. You’ll get to put a face to a name
This goes along with your personal touch but it’s still a little different. Digital marketing gives you a chance to put a face to your product or brand’s name. That’s a new way to stand out that your competitors might not be using. If they’re using outdated marketing techniques you’re going to stand out because your brand now has a face.
Being a memorable face in a sea of similar products is going to be a great chance for you to gain new customers. They may not click your link and buy right away but if the product is something they need they’re likely to remember you over other similar products because you put a face to your name. It’s another chance to enhance that personal touch. Use it.
5. You’ll get to have some fun
Digital marketing is a fun way to market. It doesn’t have to be as complicated or overwhelming as you might be thinking it is right now. You’ll get the chance to exercise some creative muscle and have some fun creating posts and content your customers will love. Having fun is another way your customers are going to remember you and how you stood out from everyone else.
Think about the last time you saw a post from a brand like Wendy’s on Twitter. They’re known for having a great time online and they’re getting a huge boost of traffic to their social media accounts and their stores because of it. This is just one way to have some fun and make digital marketing a way to stand out from your competition.
You don’t have to steal the Wendy’s playbook and use it word for word, just think of the general idea. It’s an account that doesn’t cost anything to start, and posting on the platform is free. They’re just having some fun with everyone that sees their tweets and it’s working for them. You can use that idea and make it work for you too.
Conclusion
Digital marketing truly can help you stand out in a myriad of ways. If you’ve underestimated the chances you have to pull away from the pack and stand out before now, it’s time to realize the power digital marketing has.
You don’t have to use every digital marketing strategy out there but finding the ones that work for your business can make a huge difference in your bottom line. Take the plunge and start working on your digital strategy. You won’t regret it.
— Gabe Nelson is a content specialist of over 7 years of experience. Just out of highschool he set off crab fishing on the bering sea in Alaska. From there he went back home to finish his college degree at the University of Montana. He has a passion and keen understanding when it comes to Amazon inside and out. He has written hundreds of content pieces in numerous niches. Currently, he lives in Missouri with his wife and kids enjoying the peaceful town of St. Joseph.
- Posted 11.2.19 at 04:22 am by Roy Osing
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September 21, 2019
How to use colours to make your branding amazing
Psychology of colour in branding is more than just a sentence explanation of mere representation of each of the colours.
It is a fact the specific colours can create a powerful impact on the choices made by the consumers.
As per a report published by WebpageFX, consumers make judgments subconsciously about a site within 90 seconds of its viewing. Between 62% to 90% of the judgment is made solely based on colours.
Colours transform the perception of the brands
So, there is always a reason why the topmost brands choose a colour scheme, publish certain guidelines related to brands and work hard for making sure that their designs remain consistent across all their channels of communication. As per Kissmetrics, colours increase the prospects of recognition of a brand by 80%. Well, that’s a huge figure!
The colour theory
All the shades of red, green and blue are considered as the primary colours and violet, yellow and orange are the secondary colours. The tertiary colours include all the mixed shades of these colours.
How do colours help in brand building?
The smallest change in colours impact the buying habits of the consumers and their desire to purchase a particular product.
Colours such as red denote energy, excitement, courage, passion and attention. It is used in industries like Food, Sports, Entertainment and children products whereas orange denotes independence, optimism, adventure, creativity and fun. It is used in industries like entertainment and transportation. According to various sources, as high as 85% of consumers say that colour is the main factor while selecting a product.
Colours play an important role in how people interpret the brands. They have the power to influence the emotions of your consumers.
And most importantly, you can skyrocket your conversion rates by carefully integrating the colour psychology.
— Geet Bagrodia is the owner and founder of Vowels Advertising Agency which has offices in Jaipur, Dubai and Melbourne. A designer by profession, Geet has played a critical role in building over 200 brands in the city from scratch. He and his team are actively involved in redefining brands across the globe. Having been in the industry for over 6 years, he has gained deep insights within the entire branding spectrum.
- Posted 9.21.19 at 05:51 am by Roy Osing
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September 7, 2019
10 effective strategies to promote your new podcast guest post
Source: Pexels
Podcast, a modern version of radio, has provided access to everyone the opportunity to host own show. Those who are familiar with podcasts and the usual content that is on these audio shows realize that they have quite a similar theme to blog posts. Therefore, many podcast channels that are covering a wide range of topics and issues, from sports and politics to history and entertainment.
You can find anything on the podcasts these days. In recent years, a lot of podcast channels have come upon the scene. Just like all the other content on the internet, podcasts also need to be promoted in the right way to reach their target audience.
If you wish to be heard, known and recognized, then you need to put in some work to promote your new podcast. Let’s explore how you can go about improving your podcast.
1. Get on iTunes
iTunes is now recognized as the single most effective medium in promoting the podcast. Therefore, it makes perfect sense to get on iTunes to be known and heard. It has been claimed by a journalist club that out of all the listened podcasts, 70 percent of them are reached via iTunes.
Make sure that when you are launching your podcast channel, it gets there on iTunes as well. You need to have a greater outreach when it comes to audience and being on this platform will help you be heard, literally and figuratively!
2. Create show notes
Whenever you start recording for your podcast episode, you don’t start recording out of the blue. You should have a plan or an idea like designrr.io that you take along when you are recording. In many cases, you may even make notes on what to cover and how to go about it. When it comes to promoting your podcast, these notes can come in pretty handy.
Spend a little time and effort in creating show notes for your podcast. When you are developing the content of your podcast on different media, these notes can adequately describe what the episode contains in the form of a concise and neat summary. It will turn up your podcast in Google searches, especially if you have put to include SEO specific keywords in your notes.
3. Increase your audience through your guest’s audience
One of the best ways to promote your podcast is to feature a popular guest in any of your episodes. If your guest already has a huge following, there are high chances that you will be able to retain some of them when they come to your channel.
One thing you must ensure is that the guests you feature on your podcast make a mention of their appearance either on their podcast or in any place where they are known and heard. It could be their social media channels or through their email campaigns. A popular guest on your nascent podcast will help you gain traction in the podcast industry.
4. Promote on social media
It goes without saying that you need to promote your channel on social media. In this age of increased reliance on social media by every industry, the podcast is no different. A podcast does stand apart because of its audio-only feature, so it may not be for everyone. People who rely on or prefer visuals while learning something new will not prefer podcasts and social media will help you tremendously in filtering out that audience.
You only have to analyze the audience that is engaging with your content on some social media and then reach out to them. This audience can be your target and loyal audience. Be out there on Twitter, Instagram, Facebook. If you release a new episode, make it a pinned post on your account. The audience on all the platforms is varied, and you will be finding your target audience everywhere, so, make sure you are all around.
5. Submit episodes to podcatchers and aggregators
Podcatchers and aggregators, as the name implies, aggregates similar content in a specific place. So if you are in the podcast business, you should make an effort to get your content to a podcatcher. iTunes is the most prominent podcatcher, and as mentioned earlier, if you are on iTunes, you highly increase your chances of being heard. MediaGo and Banshee are other examples of podcatchers.
6. Transcribe the audio into text
Another thing you can do to promote your new podcast is to transcribe its audio into text and publish on various platforms that can further increase the outreach of your channel. Sometimes it is far more comfortable or convenient to read than to listen.
If some of the content of your podcast is available in text format, it can pique the interest of a reader, and there are chances that the reader will be directed towards your podcast to learn more about the content of the podcast.
7. Convert the podcast into video format
Converting podcast into a video may seem like an odd promotional strategy. However, if a few of your exceptional podcast episodes are available in a video format on a platform such as YouTube, it dramatically enhances the chances of increasing your audience. A podcast in video format has the possibility of being shared more than if it had been in an audio format.
You can put up famous and focal quotes from the podcast into a visual form and use that as the slideshow images in the podcast video. It is observed that videos get far more reception than any other kind. If it is a podcast of sports, like football podcast, you can add visuals from a previous match or just stills of various famous players.
8. Enhance ranking with reviews
If your podcast channel is high-ranked, it will reach far more people. Apart from having a considerable following, another way to be highly ranked is to get a lot of positive reviews from your audience. You can request your listeners to leave a comment at the end of every episode.
Another way to urge the listeners to leave a review is by organizing a giveaway. If you are low on a budget it could be some coupon code or invitation on the podcast as a guest speaker. Only those will enter for the giveaway who will leave a review. Giveaways have proven to be highly effective in promoting your content.
9. Be a guest on popular podcasts
It is the opposite of inviting a popular guest on your channel. You can team up with someone who already has a considerable following. In a lot of cases, this is better for your promotion that the previous situation. A podcast already being heard far and wide will have more listeners.
You will not have to promote your appearance extensively, and neither will you have to request your host to publicize your presence repeatedly. The higher audience on the popular channel will get you the promotion you needed.
10. Release multiple episodes on same day
If you are covering the same issue/topic in multiple episodes, then work towards releasing all the events on the same day. It will hook your audience, and they will know the content is there, and they can come back at any time. Some want to listen to all in one go.
It is an effective strategy in retaining and making an audience for your podcast.
— Sohail Rupani is a senior SEO strategist at PNC Digital, a digital marketing agency based in Orlando. He specializes in SEO and SEM techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates.
- Posted 9.7.19 at 06:36 am by Roy Osing
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July 27, 2019
6 ways to build your digital brand on a small budget
People research businesses online before deciding to make purchases and therefore creating an appealing digital brand that stands out from competitors is crucial to your success. If you have a modest budget and are overwhelmed by the cost of marketing, don’t panic. It’s possible to build brand awareness and increase exposure without a lot of resources.
Here are six cost-effective marketing techniques that will help you grab and hold the attention of your online customers.
Share compelling human stories
In order to create long lasting relationships with your customers you have to declare what makes your brand different. People drive brands; separate yourself from the rest by revealing something special about your company.
Creating opportunities for more personal interactions with your customers will encourage a sense of trust. People generally feel trust as they get to know someone, and they do this by sharing stories. Other brands will seem like just a logo when your company shares stories that emphasize human elements like vulnerability, honesty and emotion.
Instagram is a great platform for storytelling. Use ‘Instagram Stories’ to share video narratives about why you started your business, testimonials from happy customers or behind-the-scenes footage of your team or product.
You can also try content related to your product. YETI, for example, is an outdoor sporting company whose series of videos highlight human stories with values that align with their company’s lifestyle goals.
Collect and distribute user-generated content (UCG)
Inexpensive and engaging content doesn’t always have to come from you. UCG can promote your business and drive brand awareness. There are many ways to invite UGC, contests are one of the simplest.
Designing an effective online contest is as easy:
1. Identify your goal: what type of content do you need? Customer videos? Photos? Tweets?
2. Pick a prize that is attractive enough to entice people to submit
3. Create a unique hashtag to monitor submissions and the conversation around your contest.
4. Promote your contest and clearly articulate the rules (I.E.: ‘mention the company name and hashtag to enter’)
5. Select the winners and share their submissions on your brand profile
Greeting card company Boomf, asks consumers to capture their loved ones’ reactions for a chance to win as well as be featured online. This means they have an endless stream of content without needing to invest a lot of resources.
Collaborate
Creating co-branded content is a low-cost way to establish a partnership with a new business and, a new audience. Collaborating with a partner allows you to share resources and expand your reach by accessing your partner’s followers while exposing a new audience to your brand.
Working with another company sets you apart from other brands by exemplifying your business’ sense of community, partnership and team-spirit: qualities not always associated with online brands. In addition, collaboration allows both parties to hone their strengths and get help with weaker points.
Vlog
Vlogging is like blogging but better because it features video. Videos resonate more than static photos because they involve action, visuals, sound and information delivered in a personal way.
Vlogs are an excellent way to deliver high quality recorded content that emphasizes your brand’s knowledge (a ‘buyer beware’ video, for example).
If you focus on specific and local information that directly affects your customers, your vlog will be more useful than the brand-next-door who delivers generic, international information. For example, an accountant might vlog about changes to state taxes that directly affect his clients.
Reuse content
Once you have successful content you can repurpose it by presenting it in a fresh new way. For example:
Articles: If you have content with multiple tips, you can repurpose those tips into separate vlog posts.
Infographic: Present information as an image by designing an infographic from your old content.
Video: Make an animated video with narration that mirrors the original.
Facebook post: present tips in individual Facebook posts. Create a call-to-action, driving your fans back to your website.
Twitter tweets: use key takeaways as new tweets, include your website URL and account within the 140 character limit.
Join online conversations
A great way to increase brand awareness is to add value to online conversations by offering your opinion, advice or thought-leadership. To further enhance your credibility within your industry, you can also create and share valuable, relevant content to industry groups on Facebook, Twitter, LinkedIn etc… If you can’t find a suitable group for your business, start your own!
While it might seem daunting, with these tips, and a little guidance from a digital branding service, you are ready to begin building a knockout digital brand (without breaking your bank).
— Natasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content. When she isn’t writing up the latest trend, Natasha is overseeing a team of 10 over at the Instasize HQ – ensuring that the marketing content on the app’s various social platforms is ready to go. Visit Natasha on LinkedIn
- Posted 7.27.19 at 04:04 am by Roy Osing
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