Roy's Blog: Guest Posts
September 7, 2019
10 effective strategies to promote your new podcast guest post
Source: Pexels
Podcast, a modern version of radio, has provided access to everyone the opportunity to host own show. Those who are familiar with podcasts and the usual content that is on these audio shows realize that they have quite a similar theme to blog posts. Therefore, many podcast channels that are covering a wide range of topics and issues, from sports and politics to history and entertainment.
You can find anything on the podcasts these days. In recent years, a lot of podcast channels have come upon the scene. Just like all the other content on the internet, podcasts also need to be promoted in the right way to reach their target audience.
If you wish to be heard, known and recognized, then you need to put in some work to promote your new podcast. Let’s explore how you can go about improving your podcast.
1. Get on iTunes
iTunes is now recognized as the single most effective medium in promoting the podcast. Therefore, it makes perfect sense to get on iTunes to be known and heard. It has been claimed by a journalist club that out of all the listened podcasts, 70 percent of them are reached via iTunes.
Make sure that when you are launching your podcast channel, it gets there on iTunes as well. You need to have a greater outreach when it comes to audience and being on this platform will help you be heard, literally and figuratively!
2. Create show notes
Whenever you start recording for your podcast episode, you don’t start recording out of the blue. You should have a plan or an idea like designrr.io that you take along when you are recording. In many cases, you may even make notes on what to cover and how to go about it. When it comes to promoting your podcast, these notes can come in pretty handy.
Spend a little time and effort in creating show notes for your podcast. When you are developing the content of your podcast on different media, these notes can adequately describe what the episode contains in the form of a concise and neat summary. It will turn up your podcast in Google searches, especially if you have put to include SEO specific keywords in your notes.
3. Increase your audience through your guest’s audience
One of the best ways to promote your podcast is to feature a popular guest in any of your episodes. If your guest already has a huge following, there are high chances that you will be able to retain some of them when they come to your channel.
One thing you must ensure is that the guests you feature on your podcast make a mention of their appearance either on their podcast or in any place where they are known and heard. It could be their social media channels or through their email campaigns. A popular guest on your nascent podcast will help you gain traction in the podcast industry.
4. Promote on social media
It goes without saying that you need to promote your channel on social media. In this age of increased reliance on social media by every industry, the podcast is no different. A podcast does stand apart because of its audio-only feature, so it may not be for everyone. People who rely on or prefer visuals while learning something new will not prefer podcasts and social media will help you tremendously in filtering out that audience.
You only have to analyze the audience that is engaging with your content on some social media and then reach out to them. This audience can be your target and loyal audience. Be out there on Twitter, Instagram, Facebook. If you release a new episode, make it a pinned post on your account. The audience on all the platforms is varied, and you will be finding your target audience everywhere, so, make sure you are all around.
5. Submit episodes to podcatchers and aggregators
Podcatchers and aggregators, as the name implies, aggregates similar content in a specific place. So if you are in the podcast business, you should make an effort to get your content to a podcatcher. iTunes is the most prominent podcatcher, and as mentioned earlier, if you are on iTunes, you highly increase your chances of being heard. MediaGo and Banshee are other examples of podcatchers.
6. Transcribe the audio into text
Another thing you can do to promote your new podcast is to transcribe its audio into text and publish on various platforms that can further increase the outreach of your channel. Sometimes it is far more comfortable or convenient to read than to listen.
If some of the content of your podcast is available in text format, it can pique the interest of a reader, and there are chances that the reader will be directed towards your podcast to learn more about the content of the podcast.
7. Convert the podcast into video format
Converting podcast into a video may seem like an odd promotional strategy. However, if a few of your exceptional podcast episodes are available in a video format on a platform such as YouTube, it dramatically enhances the chances of increasing your audience. A podcast in video format has the possibility of being shared more than if it had been in an audio format.
You can put up famous and focal quotes from the podcast into a visual form and use that as the slideshow images in the podcast video. It is observed that videos get far more reception than any other kind. If it is a podcast of sports, like football podcast, you can add visuals from a previous match or just stills of various famous players.
8. Enhance ranking with reviews
If your podcast channel is high-ranked, it will reach far more people. Apart from having a considerable following, another way to be highly ranked is to get a lot of positive reviews from your audience. You can request your listeners to leave a comment at the end of every episode.
Another way to urge the listeners to leave a review is by organizing a giveaway. If you are low on a budget it could be some coupon code or invitation on the podcast as a guest speaker. Only those will enter for the giveaway who will leave a review. Giveaways have proven to be highly effective in promoting your content.
9. Be a guest on popular podcasts
It is the opposite of inviting a popular guest on your channel. You can team up with someone who already has a considerable following. In a lot of cases, this is better for your promotion that the previous situation. A podcast already being heard far and wide will have more listeners.
You will not have to promote your appearance extensively, and neither will you have to request your host to publicize your presence repeatedly. The higher audience on the popular channel will get you the promotion you needed.
10. Release multiple episodes on same day
If you are covering the same issue/topic in multiple episodes, then work towards releasing all the events on the same day. It will hook your audience, and they will know the content is there, and they can come back at any time. Some want to listen to all in one go.
It is an effective strategy in retaining and making an audience for your podcast.
— Sohail Rupani is a senior SEO strategist at PNC Digital, a digital marketing agency based in Orlando. He specializes in SEO and SEM techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates.
- Posted 9.7.19 at 06:36 am by Roy Osing
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August 24, 2019
The surprising side gigs of some famous and creative people
The surprising side gigs of some famous and creative people.
In recent years the benefits of cross-training have been put in the spotlight. Employers are cross-training their employees, athletes are cross-training their bodies, and studies have shown that cross-training your mind can drastically impact your career.
Cross training is now a priority
Prioritizing time away from your daily tasks to devote to hobbies or side gigs can help you push past creative blocks and spark new ideas.
Though the benefits of cross-training your mind are just being realized, the practice of taking a break from your craft to inspire new ideas is centuries old.
Did you know that Emily Dickinson was an avid baker? She would often retreat to her kitchen and find so much inspiration that she would have to scrawl poems on the backs of her recipes.
Many creatives throughout history have had similar practices.
Invaluable put together this infographic that highlights 8 famous creatives who had side hobbies that significantly impacted their careers.
Whether you are an author, an engineer, or a personal assistant, prioritizing a hobby could be the key to your next big career move. If you are struggling to find inspiration or just feel stuck, make time for your interests and see how cross-training your mind can impact your productivity and creativity.
— Emma Welsh is a writer at Invaluable.com, the world’s leading online marketplace for fine art, antiques and collectibles. You can see more of her and her colleagues’ work here.
- Posted 8.24.19 at 04:40 am by Roy Osing
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August 9, 2019
10 ways top level executives can improve company culture
Source: Pexels
10 ways top level executives can improve company culture.
Culture is the one element that glues an organization together, and this starts at the top of the hierarchy—the CEO.
Excellent leaders leave a positive impact on the people they work with. They have the power to influence how people work and act in the organization. With this, they make it a goal to build a healthy company culture that promotes learning, empowerment, adaptability, and of course, fun.
C-suite executives who strive to lead their organization to success value their employees first and foremost. They have this purpose of ingraining a positive culture to inspire and motivate everyone in the company.
When you manage to create a workspace that breathes your values and hold your employees in high esteem, it translates into their work.
Signs that your company embraces a healthy culture
In thriving organizations, their culture goes beyond free gym passes, bean bags on the lounge area, snack bars, free meals, and other perks. They continuously promote their shared values — the company’s DNA — and create a sensible and employee-centric work environment around those and their principles.
When this is instilled, employees are more driven to do quality work, perform the best of their abilities, voice out their out-of-the-box ideas, and grow collectively. Ultimately, you have happy employees, satisfied customers, and a boost in revenue. It’s a win-win situation!
Here are a few indications that you have a positive company culture:
● Low employee turnover
● A sense of employee engagement
● Open and transparent communication across all departments
● Clear mission and values
● Absence of office politics
● Satisfied employees
Below is a visual guide that best illustrates the different ways top executives can improve company culture and motivate their team to shape a more positive work environment. If you want to enhance your employees’ productivity, efficiency, and welfare, start taking notes.
This is how you can hone a roster of future leaders in your company.
— Melanie Alvarez provides fast, convenient advice to high-growth, innovative teams with specialized recruitment requirements in the Philippines. She also connects top-level candidates to Manila Recruitment’s placement services, through social media and digital channels. As a leading member of the client services team at Manila Recruitment, Mel is passionate about helping clients solve their executive, expert and technical recruitment needs in Manila’s dynamic job market.
- Posted 8.9.19 at 04:26 am by Roy Osing
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July 27, 2019
6 ways to build your digital brand on a small budget
People research businesses online before deciding to make purchases and therefore creating an appealing digital brand that stands out from competitors is crucial to your success. If you have a modest budget and are overwhelmed by the cost of marketing, don’t panic. It’s possible to build brand awareness and increase exposure without a lot of resources.
Here are six cost-effective marketing techniques that will help you grab and hold the attention of your online customers.
Share compelling human stories
In order to create long lasting relationships with your customers you have to declare what makes your brand different. People drive brands; separate yourself from the rest by revealing something special about your company.
Creating opportunities for more personal interactions with your customers will encourage a sense of trust. People generally feel trust as they get to know someone, and they do this by sharing stories. Other brands will seem like just a logo when your company shares stories that emphasize human elements like vulnerability, honesty and emotion.
Instagram is a great platform for storytelling. Use ‘Instagram Stories’ to share video narratives about why you started your business, testimonials from happy customers or behind-the-scenes footage of your team or product.
You can also try content related to your product. YETI, for example, is an outdoor sporting company whose series of videos highlight human stories with values that align with their company’s lifestyle goals.
Collect and distribute user-generated content (UCG)
Inexpensive and engaging content doesn’t always have to come from you. UCG can promote your business and drive brand awareness. There are many ways to invite UGC, contests are one of the simplest.
Designing an effective online contest is as easy:
1. Identify your goal: what type of content do you need? Customer videos? Photos? Tweets?
2. Pick a prize that is attractive enough to entice people to submit
3. Create a unique hashtag to monitor submissions and the conversation around your contest.
4. Promote your contest and clearly articulate the rules (I.E.: ‘mention the company name and hashtag to enter’)
5. Select the winners and share their submissions on your brand profile
Greeting card company Boomf, asks consumers to capture their loved ones’ reactions for a chance to win as well as be featured online. This means they have an endless stream of content without needing to invest a lot of resources.
Collaborate
Creating co-branded content is a low-cost way to establish a partnership with a new business and, a new audience. Collaborating with a partner allows you to share resources and expand your reach by accessing your partner’s followers while exposing a new audience to your brand.
Working with another company sets you apart from other brands by exemplifying your business’ sense of community, partnership and team-spirit: qualities not always associated with online brands. In addition, collaboration allows both parties to hone their strengths and get help with weaker points.
Vlog
Vlogging is like blogging but better because it features video. Videos resonate more than static photos because they involve action, visuals, sound and information delivered in a personal way.
Vlogs are an excellent way to deliver high quality recorded content that emphasizes your brand’s knowledge (a ‘buyer beware’ video, for example).
If you focus on specific and local information that directly affects your customers, your vlog will be more useful than the brand-next-door who delivers generic, international information. For example, an accountant might vlog about changes to state taxes that directly affect his clients.
Reuse content
Once you have successful content you can repurpose it by presenting it in a fresh new way. For example:
Articles: If you have content with multiple tips, you can repurpose those tips into separate vlog posts.
Infographic: Present information as an image by designing an infographic from your old content.
Video: Make an animated video with narration that mirrors the original.
Facebook post: present tips in individual Facebook posts. Create a call-to-action, driving your fans back to your website.
Twitter tweets: use key takeaways as new tweets, include your website URL and account within the 140 character limit.
Join online conversations
A great way to increase brand awareness is to add value to online conversations by offering your opinion, advice or thought-leadership. To further enhance your credibility within your industry, you can also create and share valuable, relevant content to industry groups on Facebook, Twitter, LinkedIn etc… If you can’t find a suitable group for your business, start your own!
While it might seem daunting, with these tips, and a little guidance from a digital branding service, you are ready to begin building a knockout digital brand (without breaking your bank).
— Natasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content. When she isn’t writing up the latest trend, Natasha is overseeing a team of 10 over at the Instasize HQ – ensuring that the marketing content on the app’s various social platforms is ready to go. Visit Natasha on LinkedIn
- Posted 7.27.19 at 04:04 am by Roy Osing
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