January 12, 2026

How To Turn 5 Common Ways Into Unheard-of Ways - Part II

How To Turn 5 Common Ways Into Unheard-of Ways - Part II

The pressure to conform to standard “acceptable” practices and approaches is immense.

In a previous post I outlined how to supplant “Common Ways” with “Unheard-of Ways”.

My intent is to provide a roadmap of how to move from doing things the way everyone else does to delivering value in a unique way that no one else does.

This is the second in a series to help you understand what you can do to step away from ways that everyone else exhibits and make moves that ONLY a few make.

Here are your next 5 Common Ways transformations…

Common Way #6: Meet customer expectations.

Meeting customer expectations is a requisite for doing business, but it does little to guarantee an ongoing revenue stream.

Meeting expectations is all about delivering what you promised and if you do, you get an “ok” on your Customer Report Card for the transaction; nothing more.

The Unheard-of Way is to subordinate the transaction and focus on building long term relationships with customers.

Trust that deep relationships WILL drive better performance and higher revenues.

Common Way #7: Satisfy customer needs.

Satisfying customer needs is simply not any guarantee for business success.

Most people have their basic needs satisfied today, so trying to compete in the “needs space” is more often a commodity play where low prices is the strategy and skinny margins are the result.

The Unheard-of Way is to compete in the “Cravings space” where the value delivered is based on what people DESIRE not need.

The results of being a CRAVINGS player are higher less competition, premium prices and higher margins.

Common Way #8: Get your plan “perfect”.

Strategic Planning 101 emphasizes the importance of creating a plan that conforms to the academic guidance of the day.

The planning prescription is theory-based replete with professorial methodologies with the promise of high performance and success when organizations comply.

The Unheard-of Way is to lighten up on trying to get your plan perfect (aka complying with what the textbooks say) and tightening up on EXECUTION of the plan.

Get your plan “just about right” and execute it flawlessly is the formula for winning in a highly changing and intensively competitive world.

Common Way #9: Sell products.

Most organizations are product focussed, selling products and services while stressing their features and benefits.

Problem is it’s almost impossible to differentiate yourself when everyone’s doing the same thing.

If you’re in the communications business, for example, you and your components are all likely to offer similar products and services with similar features.

Product “Floggers” abound with insipid value propositions and nothing unique or special to offer.

The Unheard-of Way is to keep your product promise to people—it must work the way you said it would—but focus on creating unforgettable experiences for people when they engage with your organization.

In other words, do things that make them FEEL good when they transact with you.

If you’re going to flog anything, flog amazing experiences to people. Be known for knocking their socks off!

Common Way #10: Hire people for knowledge.

Recruiting for any job generally involves searching for individuals who have the education and technical skills you are looking for.

And the use of online tools pervades the recruitment process.

These questions tend to guide today’s interview:

- What academic degree do you have?
- Where—what institution— did you receive your education?
- What marks did you receive—honors achievement?
- In what faculty did you study?
- What have you achieved?
- What significant projects did you complete and what were the impacts?

The dominance of online tools and intellectual capabilities in recruiting are limited in terms of selecting a person who will truly have the potential to deliver long term value to an organization.

The Unheard-of Way is to treat knowledge and experience as only one aspect of the individual you want to hire, and, as a priority, look for people who “love humans” and who have an innate desire to take CARE of others.

The customer experience is the dominant variable in determining whether customer loyalty is enhanced during a customer engagement or destroyed, so the recruitment process MUST expose whether a potential candidate actually LIKES people or not.

Customer obsessed cultures possess people who naturally exist to take CARE of others. It’s in their DNA to do so. When you find one in an interview, their customer service stories leave you with GOOSEBUMPS.

If you’re tired of the coddling and crave more unfiltered takes, subscribe for weekly doses of uncomfortable truths.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.12.26 at 06:00 am by Roy Osing
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January 8, 2026

Thoughtful Thursday: What’s The Cure To The Woke Mind Sickness?

Thoughtful Thursday: What’s The Cure To The Woke Mind Sickness?

Welcome to #ThoughtfulThursday 💥 — where we challenge every norm, entertain without apology, and incinerate conformity.

Ready to engage in the fight for real thinking? Let’s dive in…

Honestly, “Wokeness” isn’t enlightenment — it’s a mental health crisis disguised as moral superiority. 🎭

You’re not evolving. You’re unraveling.

Think about it.

Constant outrage.

Perpetual victimhood.

The exhausting performance of being offended on behalf of everyone — except yourself.

Your brain wasn’t built to handle this much synthetic anger.

It’s like running your mental engine on guilt and grievance instead of gasoline. ⛽

Sooner or later, the engine seizes.

Wokeness feeds on anxiety.

It tells you the world is a minefield of microaggressions and systemic evil.

So you walk on eggshells — in your own mind.

You police your thoughts, sanitize your language, and apologize for existing.

That’s not awareness.

That’s a psychological straitjacket with a social justice badge. 🚨🧵

And the irony?

The very movement that claims to “care” encourages you to surrender critical thinking.

Don’t question. Don’t debate. Just repeat the slogans.

It’s ideological junk food — feels good going down, but slowly rots your intellectual health. 🍔

You’re not fighting oppression.

You’re signing up for a lifetime of mental fatigue, division, and emotional dependency on being “right” in the eyes of an angry mob.

True health — mental and otherwise — means thinking freely, disagreeing respectfully, laughing at absurdities (including your own), and refusing to let activism become anxiety. 😦

So if you’re feeling drained, angry, or perpetually guilty… maybe it’s not capitalism.

Maybe it’s the woke poison.

Time to detox. Think for yourself again.

Your sanity will thank you.

Stay un-woke. Stay healthy. 😎⚙️💀

#ThoughtfulThursday — because your mind deserves better than dogma.

If you’re tired of the coddling and crave more unfiltered takes, subscribe for weekly doses of uncomfortable truths.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.8.26 at 06:00 am by Roy Osing
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January 7, 2026

Wacky Wednesday: Five Excellent Reasons Suspenders Will Save The World

Wacky Wednesday: Five Excellent Reasons Suspenders Will Save The World

Listen up, fashion rebels and planet warriors!

If you’re still rocking belts like it’s 2010, you’re doing humanity a disservice.

It’s time to ditch the mundane and embrace the ultimate game-changer: suspenders.

That’s right—those snazzy straps of liberation aren’t just for grandpas or 1920s mobsters anymore.

Suspenders are the secret weapon to saving the world.

Here’s why:

1️⃣ BYE-BYE, PLASTIC WASTE — Belts? Oh, you mean those leather (or worse, plastic) strips that end up in landfills?

Suspenders are reusable, durable, and often made from sustainable materials.

Ditch the disposable mindset and strap on something that’ll last longer than your last relationship. 🌱

2️⃣ CRYING FOR COMFORT — Ever had to loosen your belt after a big meal?

Yeah, we’ve all been there.

Suspenders don’t judge your burrito intake.

They’re like a hug for your waist—supportive, flexible, and zero muffin-top drama.

3️⃣ FASHION THAT MAKES A STATEMENT — Suspenders scream, “I’m here to slay AND save the planet.”

Whether you’re rocking polka dots, neon stripes, or classic black, you’re turning heads while silently judging everyone still stuck in their belt rut.

Own it.

4️⃣ UNIVERSAL FIT FOR ALL HUMANS — Belts discriminate.

Too big? Too small? Suspenders don’t care.

They’re adjustable, inclusive, and perfect for every body type.

It’s like the fashion version of world peace.

5️⃣ TIME TO BREAK THE RULES — Suspenders are the ultimate middle finger to conformity.

They’re bold, they’re quirky, and they serve a greater purpose.

In a world drowning in sameness, suspenders are the rebels we need.

So, what are you waiting for?

Grab a pair, strap in, and join the movement.

The planet (and your pants) will thank you. 🌍💚

#SuspendersForTheWin #SaveTheWorldOneStrapAtATime 😤✨

If you’re tired of the coddling and crave more unfiltered takes, subscribe for weekly doses of uncomfortable truths.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.7.26 at 06:00 am by Roy Osing
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January 5, 2026

Be Different or Be Dead: The Audacious Path to Business Success

Be Different or Be Dead: The Audacious Path to Business Success

(Heads up: This post is based on the Pathways With Amber Stitt podcast overview and summary of “Be Different or Be Dead: The Audacious Path to Business Success” show.
I’m grateful ☺️ to have been a guest on her show.)

“On the latest episode of Pathways with Amber Stitt, guest Roy Osing shared a bold perspective that flips conventional business wisdom on its head.
As a former president leading his company from startup to over a billion in annual sales, Roy’s playbook isn’t filled with complex strategies you’ll find in MBA textbooks.
Instead, he champions actionable, simple truths—chief among them, the art of being “different” in ways that truly matter.

The Power of a “Human Being Lover”

Roy’s journey is peppered with powerful, almost counterintuitive insights. Central to his philosophy is the idea of hiring and empowering what he calls “human being lovers” (HBLs) .

In Roy’s world, dazzling customer service doesn’t happen by accident or through rigid scripts—it’s delivered by people who genuinely care about others.

As he puts it, “You can’t train people to love people. You can train them how to have a smile in their voice, or grin, but you can’t teach them love, right?”

To identify these HBLs, Roy developed his signature “Hiring for Goosebumps” approach.
Rather than relying on resumes, or canned interview answers, he asks candidates to tell stories that reveal their innate empathy and love for serving others.
If the story gives him goosebumps, he knows he’s found the right person. This passionate approach helped develop a company culture where the customer experience became legendary.

Simple Acts, Massive Impact

Amber and Roy debunked the myth that audacity in business is reserved for founders or entrepreneurs.

Roy emphasized, “Anybody can do this. But you have to believe that pain is a strategic concept.” Standing out requires a willingness to go against the grain—to take risks, weather criticism, and care more about impact than popularity.

One of his most memorable stories recounted a service failure where his team accidentally caused a major outage for a key client. Instead of hiding from the mistake, or looking for cover, Roy visited the client in person, delivered a $30,000 check, and—most importantly—gifted a cherished retro phone the client had always wanted.
The result? Not only was the relationship salvaged, but the client became an evangelist for Roy’s company, spreading referrals and goodwill well beyond a single business transaction.

The key? Don’t run from mistakes; lean into them with integrity and genuine empathy. “If you understood the power of an ‘OOPS!,’ you would have a strategy in place to leverage that mistake into creating a more loyal customer,” Roy explains.

Innovation and Differentiation from Within

You don’t need to be a CEO to make a mark.

Roy argues that every employee—regardless of role—can cultivate “the be different lens.” By waking up each morning and asking, “What is the one thing I could do differently today?” you encourage creativity and ownership, sparking a quiet revolution from within.

He warns that conformity and complacency are the real killers in business—not external threats or cost pressures.
“If you’re not different, you’re dead. Or soon will be.” Roy’s approach focuses relentlessly on delivering value in ways competitors haven’t imagined, playing into what people crave—not just what they “need.”

Mentorship and the “Only Statement”

Roy also advises seeking mentors who have a proven record of business achievement, not just academic prowess.

His own litmus test for businesses boils down to one simple challenge: Define your “Only Statement”.
Rather than claiming to be the best, or number one, clarify how you are the only one to provide a unique solution.

Technology isn’t enough; relevance and distinctiveness are the ultimate survival tools.

Legacy of Audacity

Roy’s wisdom isn’t about being different for its own sake—it’s about aligning your actions with real-world needs and unleashing a culture of servant leadership, innovation, and relentless execution.

If you want businesses and careers that leave a mark, it starts with caring deeply, acting boldly, and never shying away from the pain of pushing boundaries.” — Amber Stitt, Host, Pathways with Amber Stitt
Podcast

Ready to escape the echo chamber of tired business theories and academic jargon? Subscribe now and get the same weekly, battle-tested strategies used by a leader who scaled a company to over $1B in annual sales.
This isn’t just theory—this is what actually works.

Cheers,
Roy
My podcast Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

• Posted 1.5.26 at 06:00 am by Roy Osing
• Permalink