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October 2, 2021

4 proven steps to create a brilliant customer experience strategy

4 proven steps to create a brilliant customer experience strategy

The secret to providing consistently fantastic customer service is a sound customer experience strategy. In a thriving competitive market, extraordinary customer service can be a strong differentiator, especially when you’re competing with seemingly similar products, quality, and price points.

Your customer experience strategy can influence your brand perception, i.e., how your audience feels about your brand and how they tell others about it. Data shows that 43% of buyers ditch a brand for poor customer experience, so it pays to make your customers feel special by offering personalized services.

That’s why the first step in developing a customer experience strategy is to gather as much data as you can about your customers. You can find all the steps in the infographic below from GetVoip.

A detailed customer experience strategy can be instrumental in keeping your customer service efforts consistent and coherent across different departments. When customers are happy, you can retain them for life. Companies with extraordinary customer service have seen a 25% to 95% increase in profits just by a 5% increase in customer retention.

The customer should be the front and center of your customer experience strategy. The success of the strategy, however, depends on customer-centric company culture. From the top management to the customer-facing personnel, everyone should be on the same page to serve the customers the best. Only then the important (and tough) decisions can be made and implemented.

Once you implement the strategy, you will find many ways to make your customers feel valued. So, go ahead and start making your customer experience strategy to ensure greater success for your company.

— Reuben Yonatan is the founder of GetVoIP, a global comparison resource for business technology buyers. Yonatan works with companies to meet the needs of their business communication stacks.

• Posted 10.2.21 at 02:08 am by Roy Osing
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