Be Different or be dead

May 24, 2012

How a trauma can be a great teacher for marketing

Source: Unsplash

How a trauma can be a great teacher for marketing.

Riots. Horrific Accidents. Shootings. Natural Disasters. All of these events can have a damaging impact on a person. And in most cases, experts are brought in to counsel the victims and others that are touched in some dramatic way.

Trauma counselling operates on the simple premise that each person’s reaction to a cataclysmic event will be different.

And to effectively treat that person you need to first, understand their reality and second, design a remedy that reflects their specific needs.

If personalized treatment is a natural thing in trauma cases, why do organizations have difficulty doing the same thing for their customers as business as usual?

Why do they continue to push a single product solution to each of their customers?

Why do they create vanilla services they then try to market to everyone?

Why do they behave as if individual needs, wants and desires don’t exist and that everyone is the same?

Let’s take a page from trauma management and apply what they do to everyday business.

Trauma marketing principles:

▪️ Each person in your target market is unique in some way. Attitudes. Biases. Beliefs. Lifestyles. Discover their uniqueness. Define it precisely for each and every one of them;

▪️ Build the ‘remedy’ that fits their profile precisely. ONLY for her and no one else. Built for her. To reflect her character mould;

▪️ Treat them with care and sensitivity. Ask for feedback on your remedy. Adjust it to better fit her requirements;

▪️ Pretend you are entering a disaster scene and have to treat distraught people who may be scarred for life.

Look for their special needs and cater to them accordingly.

People are all different; personalize the solution and treat with care.

Interesting that we can look to other professions to see how they deal with humans and get insights into how our customers should be treated.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 5.24.12 at 10:00 am by Roy Osing
• Permalink