Roy's Blog: Guest Posts
September 12, 2020
How chatbots can give you a competitive advantage
Chatbots have gained an inevitable role in digital marketing due to its multitude of benefits. Marketers have expressed that the advent of chatbots helps them in many ways as chatbots can be automated to perform specific tasks.
Social platforms have evolved into ‘sales points’ for most brands. Chatbots can be leveraged in multiple ways on these platforms to maximize the conversion rates.
Chatbots can be utilized in a variety of cool ways to take your business performance to a whole new level and to make it stand out in the crowd.
The dynamic conversational tool
Today, brands are keener on conversational marketing. They are looking for ways to develop an interaction as it helps them have a better understanding of a prospect so that they could frame a more relevant marketing strategy to a particular individual.
Let us consider that a person has landed on your e-commerce website. And usually, a website will have many webpages, so it might take some time for the person to find what they were looking for.
But, you can facilitate this process through your chatbots, and assure a smooth experience for them.
The chatbot can be automated to welcome the prospect with the message like ‘Hi, Hope you are doing well? May I know what you are looking for?’
It also leads them through the various sections of your website. Later, based on their interest, it directly takes them to the page and shows them the exact product they have been looking for.
If the prospect is not happy with the product shown, it will display relevant suggestions stating that ‘Check our new arrivals, I hope it matches your interest’, and it drives them to check out the product.
The notable feature of chatbots here is that the conversation of chatbot sounds more human. Thus, a chatbot is equipped enough to drive a person to purchase your product.
The way a chatbot can be used to create a better customer experience
Today, people are expecting a quick response to their queries. A recent survey has noted that 55% of customers stop purchasing their usual brand if they feel that the response is getting delayed from the company end.
So, brands don’t want to lose this staggering number of customers. Hence, to sort this out, many companies have started employing chatbots. They are capable of offering a real-time response to the queries.
Moreover, they have the potential to handle any number of customers simultaneously. Marketers opine that chatbots could solve 60% of basic customer queries.
Make sure you know the basic queries people usually shout out and incorporate the replies into your chatbots, which helps it to deal with the customers efficiently. Trollishly is a renowned service provider known for generating quality leads for businesses.
Craft personalised ads using chatbots
Today, personalization plays a crucial role in generating new customers and sustaining the current ones.
The brand that takes personalization seriously can achieve high sales.
Chatbots play an influential role in personalization. If a person lands at your Facebook page, for example, it will start a conversation with them, as noted above. Simultaneously, it also collects necessary information about the prospect.
The reply to the chatbot will help you to know about the prospects’ interest. Hence, in a very short period of time, you can create a personalized ad for them and drop it in their Messenger.
For instance, you can prepare a customized ad with framing sentences like ‘Hi Roy, glad you have landed on our page. Here are some of the leather jackets that are made exclusively for you.’
Make sure that you have added the name of the customer as it will give them a feeling that you have valued them among a ton of customers that you serve and that you have framed an ad exclusively for them.
Chatbots: ‘The data driver’
Usually, you derive a strategy for your prospect based on the data you collected about them. Hence, the more data you collect about a prospect, the more you can have a better understanding of them.
Subsequently, this will help you frame a more relevant strategy facilitating the process of turning a prospect into a customer. The chatbots can be used to retrieve more information about a prospect such as their email and phone number by scanning various sources available on the internet.
It also delivers data about the customer’s purchasing pattern and their commonly visited sites, which will also help you make accurate predictions about them. So, chatbots are also regarded as ‘Data Drivers.’
Today, all the top brands have their very own chatbots to enhance their business and to generate leads. Their proactive nature and fast-paced action have caught the attention of people.
Hence, they are looking to take advantage of this technology to achieve their goals on social platforms. So, incorporate chatbots in your strategy without any second thought.
Integrate chatbots with social messaging platforms
Many brands discard social messaging platforms without knowing its potential. Social messaging platforms like WeChat, Messenger, and Viber are witnessing a steady rise in their user base.
For instance, Facebook Messenger is home to 1.3 billion users, which is anticipated to reach 2.5 billion users by 2022. A recent survey has noted that 55% of people who interacted with the chatbot are pleased by its ‘conversational tone.’
Hence, integrating chatbots into Messaging platforms will also play its part in uplifting your sales.
Renowned brands like H&M and Domino’s Pizza have integrated their chatbots with Facebook Messenger. These chatbots help people place the order within it without switching to the browser or any application.
Bottom line
Chatbots possess all the features that are essential for modern-day marketing ranging from spotting quality leads to interacting with them and driving them to take action.
Since researches are still underway to equip chatbots, it will gain a more prominent marketing role in the coming years.
If you want to start your career as a digital marketer, check here.
— Claire Divas is a US-based freelance content writer and longtime reader about new trends in Digital Marketing. She loves to work in WordPress and focuses on her writing skills. She also experienced in content marketing to make a qualified SEO. You can follow her on Twitter and LinkedIn.
- Posted 9.12.20 at 04:19 am by Roy Osing
- Permalink
September 5, 2020
7 exciting bucket list ideas to consider when you want to retire
7 exciting bucket list ideas to consider when you want to retire.
If you’re like majority of people, your biggest retirement concern is likely whether or not you’ll have enough saved when it comes time to step back from your career. If you aren’t careful, you can find yourself focusing so much on your retirement finances that you forget to plan anything else.
That might not seem like a big deal, but it’s part of the reason that the probability of experiencing clinical depression rises by about 40 percent after retirement.
When people concentrate all of their energies on making sure they can retire, they’re much more likely to feel lost once they actually do.
As you begin thinking about your retirement lifestyle, one tool you may consider is a bucket list.
Bucket lists can be great for bringing an element of specificity to your plans for your future, but only if approached the right way. Many bucket lists are comprised entirely of extreme, once-in-a-lifetime goals that are more fantasy than reality.
While these “wish” style bucket lists are great, they won’t bring you any closer to crafting a specific image of what your day-to-day will look like in retirement.
Consider getting started with one of these printable retirement bucket lists, created by the team at Annuity.org.
Each of the seven lists is catered to a particular lifestyle, and they all have sections for hobbies, challenges, experiences, skills, and travel to help you flesh out your ideal retirement life. You can start with one of these lists and modify or add to it as you go.
Having a concrete list of ideals will also help you budget accurately for retirement — those who opt for the “luxurious” bucket list will likely need larger savings than those who select the list for nature lovers.
— Amanda Pell is a writer and content strategist who specializes in personal finance and lifehacking content, covering everything from moving tips to investment ideas to travel hacks and more. When she’s not knee-deep in research, you’ll likely find her hiking with her dog or with her nose in a good book.
- Posted 9.5.20 at 05:10 am by Roy Osing
- Permalink
August 22, 2020
How your Zoom interview can be incredibly powerful so you get the job
How your Zoom interview can be incredibly powerful so you get the job.
In the age of COVID-19, transitioning to virtual work can be a challenge. For those who are currently job hunting, it’s important to put your best foot forward for virtual interviews.
Although some think virtual interviews are very similar to phone interviews, there are some distinct video interview tips you should know to make sure you stand out above the rest.
1. Technology — When preparing for virtual interviews, it’s important to conduct a technology check so you can prevent any technical difficulties from occurring. To really stand out, be sure to set up professional-looking lighting and have a backup device ready to go just in case.
2. ’The eyes’ — Another often overlooked tip is to maintain virtual eye contact. Many people make the mistake of looking at themselves during an interview which, to the interviewer, seems like you are averting eye contact. By looking at the camera instead of your screen, you can impress the interviewer and give off an air of confidence and tech-savviness.
3. Wait — Lastly, be sure to account for the video and audio lag delay in an interview by waiting for a second after your interviewer finishes speaking to begin responding. This helps you avoid the awkwardness of cutting off your interviewer mid-thought (and can give you some extra time to organize your thoughts).
Virtual interviews can be tough. By following these tips, you can ensure you stand out from the others competing for your position. For a complete guide to nailing virtual interviews, check out the infographic by Resume Now below.
— Michaela Wong is a junior content marketing specialist and graduate of San Diego State University. She writes for a variety of clients ranging from career development to interior design.
- Posted 8.22.20 at 06:35 am by Roy Osing
- Permalink
August 15, 2020
7 easy steps startups can take to make a winning pandemic strategy
7 easy steps startups can take to make a winning pandemic strategy.
Due to the pandemic, the business of many companies has been severely affected by sales and public perception. So, it is essential to study and adapt to new marketing actions.
Here are the top winning strategies that you must follow during this quarantine situation:
• Focus on customers
• Maintain your content
• Invest in advertising and actions related to population
• Online stores
• Focus on digital campaigns
• Webinars
• Train your team in the moment of crisis
The impact of COVID-19 on the economy
Coronavirus is a disease that has affected the world economy since its appearance.
It has disturbed many companies by preventing its total or partial operation. It has caused the slowdown in industries and the uncertainty of the stock market.
The current situation is challenging the market and putting pressure on brands to adapt to new strategic measures.
Thus, the services that work online and the products that can be delivered at home are clearly the most requested by consumers.
Importance of marketing efforts in the time of crisis
When it comes to pandemic situations, it is challenging to maintain business positioning. However, these crises are also a chance for businesses to increase their brand image.
So, marketing efforts are essential in the time of crisis because they convey the brand’s position regarding what is happening. They also relate to the target audience and credibility of the company.
Here are some specific marketing strategies to consider if you want to be a startup survivor:
1. Focus on customers — Customers are essential; we must take into account how they are facing these situations.
Some of your clients may be unemployed, so offer them facilities to enhance the trust level with them.
The public is spending much more time on social media networks and in search engines to distract themselves in quarantine.
So, having the right presence of your brand is essential to attract potential customers.
It is vital to maintain trust through solutions related to your business or service.
Sometimes, small adjustments to product distribution become a great benefit at the time of sale.
2. Maintain your content — It is time to improve the content of the blogs of your site.
In this situation, it is convenient to approach people and offer them essential reading blogs that are related to your business.
Check the syntax and grammar of your articles. Make your blogs unique after checking the duplication in them through plagiarism detection tool.
In this pandemic situation, reading has increased a lot as people are looking for useful articles to use their time.
3. Invest in advertising and actions related to population> — Advertisement is essential to maintain your brand image in the society.
It will give the brands more visibility, plus the customers will know that you continue to provide adequate services.
The pandemic brings an opportunity to motivate your customers through actions and plans focused on the population.
Donations and food collection campaigns can inspire your audience.
4. Start an online store — It is the perfect time to invent yourself by maintaining online stores since the public is more interested in the home-delivery of the products.
Offer discounts on your online stores to increase the relationship with the audience.
It would help if you established the strategy regarding the product distribution.
5. Focus on digital campaigns — With the slowdown of most physical companies, businesses are relying more than ever on digital strategies.
Digital brand marketing during this pandemic and in the future will change most of your small online businesses or start-ups.
Consider using Facebook ads, Google ads, LinkedIn ads, or Instagram for business to drive traffic on:
— Blogs and Videos
— Online products with free shipping
— Virtual service you can offer, i.e., online lessons
Don’t stop posting on social media even if your business is shut down in this pandemic.
You have to stay online to get connected with your audience.
6. Offer webinars — Another useful method to increase the interest in your company is by conducting webinars.
Invite anyone who wants to join to have a good time, especially learning new concepts and data.
Online training by conducting webinars is something that has increased in this pandemic situation.
Many people who did not have time in the past will have the opportunity to take courses and continue training to come out of this situation.
7. Train your team at the time of crisis — Dealing with the crisis is challenging since it is essential to have a highly prepared and trained team.
During quarantine, the remote work of the collaborators will be vital.
Therefore, the company must organize and maintain the processes that can be carried out remotely.
Companies must have an interdisciplinary team made up of specialist in:
— Public relations
— Financial management
— Social networks
If you have a start-up or small local business, the main priority for you should be the safety of your employees and customers. At the same time, the question comes, “What will be the future of my business?”
So it would be best if you reconsidered your goals for product release dates and sales revenue. Create a new business model and work plan, and bring them to the attention of your stakeholders.
If you think that the pandemic is for one year, then you need to reduce your variable costs and check the necessary expenses like rent of premises and equipment. You must only pick the necessary elements for survival in the lifeboat.
Summing it up
Start-ups and small businesses are also suffering from the severe effects of the coronavirus pandemic situation.
However, these strategies can reduce these damages and even reverse them into profitable opportunities.
We tried our best to explain the strategies that can be useful in the time of crisis. We hope they can help you in maintaining your business.
— Nathalie Wilson writes for SEO tool users and business marketers to make their websites rank, She has written for calculators.tech, and a number of other websites. She is a regular contributor of prepostseo.com with most of business, digital marketing and SEO related articles.
- Posted 8.15.20 at 05:43 am by Roy Osing
- Permalink
