July 21, 2025

How to Hire Someone Who “Loves” People

How to Hire Someone Who “Loves” People

In the quest to deliver astonishing customer experiences, technical skills alone aren’t enough.

To truly dazzle your customers, you need employees with an innate desire to care – individuals who genuinely love people.

You can train someone to be technically proficient, even to adopt a friendly tone of voice, but you can’t teach empathy or the deep-seated desire to go above and beyond for others. 

This inherent quality is crucial for building a team of exceptional customer caregivers. 

So, how do you find these “Human Being Lovers”?

The hiring process needs to reflect the importance of this crucial role.  Leaders must be actively involved, setting the tone and ensuring the right candidates are identified.

Forget relying solely on emails and remote interviews; face-to-face interaction is essential. 

The interview setting should be deliberate: the prospective employee, the hiring department leader, and the leader’s immediate manager should all be present. 

While this might seem overwhelming to the candidate, it underscores the significance of the position and provides valuable learning opportunities for managers involved in the process.

The key lies in two simple, yet powerful, questions posed by the hiring leader:

#1. “Do you ‘love’ people?”

Many candidates will reflexively answer “yes,” anticipating the desired response.  This initial question serves as a filter, moving the conversation to a more revealing stage.

#2. “Tell me a story that proves how much you ‘love’ your fellow human beings.”

This is where the magic happens. 

This open-ended question separates the genuine candidates from those merely trying to impress. 

You’ll encounter two types of responses:

Superficial stories: These lack genuine emotion and passion. 
They’re often rehearsed or generic answers designed to meet expectations, leaving the interviewers feeling unmoved.

Goosebump-inducing stories:  These are the goldmines.  These narratives are rich with emotion, empathy, and heartfelt caring.

They are honest, believable, and leave a lasting impression on everyone present. The passion and authenticity are palpable.

The decision is clear: hire the candidate who gives you goosebumps.

Their technical skills can be honed through training, but their inherent love for people – the ability to connect with and care for others – is a far rarer and more valuable asset.

Once you’ve found this individual, invest in their training and development, providing them with the necessary skills and competence to excel in their role. 
Be patient, nurture their talents, and watch the transformation unfold within your workforce. 

You’ll see increased employee engagement, soaring customer service results, heightened customer loyalty, revenue growth, and organizational performance that reaches remarkable heights.

The investment in finding a “Human Being Lover” pays off exponentially.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 7.21.25 at 06:00 am by Roy Osing
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July 19, 2025

Stand Alone or Get Left Out: The Power of Separation

Stand Alone or Get Left Out: The Power of Separation

In a world saturated with competition, standing out isn’t just an option—it’s life saving.

In today’s crowded marketplace, being different isn’t a luxury; it’s the key to survival.

The stark reality is this: blend in, and you risk fading into obscurity.

But dare to stand alone and be different, and you position yourself for success.

The power of being different lies in its ability to capture attention, foster loyalty, and create lasting impact.

Companies and individuals who break away from the herd often find themselves leading the pack.

Think of brands like Apple, Tesla, or Uber—they didn’t just follow trends; they created them.

They didn’t try to be better; they aimed to separate themselves from everyone else.

So, how do you stand alone in a sea of sameness?

Start with a clear, unique value proposition.

What do you offer that no one else can?

This isn’t about being quirky for the sake of it; it’s about identifying a genuine gap in the market and filling it with something extraordinary and unique.

Differentiation also requires courage. It’s easy to mimic what’s already working, but true innovation demands risk-taking.

It’s about challenging the status quo, questioning norms, and being unafraid to fail.

If you’re not willing to be wrong, you’ll never be original.

Moreover, standing alone means embracing your authenticity.
People are drawn to brands and individuals who are unapologetically themselves.

In a world of copycats, authenticity is a rare commodity.

It’s not about pleasing everyone; it’s about resonating deeply with the right audience.

The choice is clear: stand alone or get left out.

The path to success isn’t paved with conformity but with bold, deliberate differentiation.

Being different isn’t just a strategy—it’s a mindset.

It’s about carving your own path, owning your uniqueness, and refusing to settle for mediocrity.

So, dare to stand alone.

The world is waiting for what ONLY you can offer.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 7.19.25 at 06:00 am by Roy Osing
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July 14, 2025

8 Simple and Proven Ways to Keep a Customer

8 Simple and Proven Ways to Keep a Customer

In today’s competitive market, customer retention is paramount for sustained success.

The best way to keep a customer hinges on a combination of reliable service, personal connections, and exceptional experiences.

Here are some strategies to nurture long-lasting customer relationships.

#1. Keep your promises — First and foremost, delivering your core service flawlessly, 24/7, is essential.

Consistency breeds trust, and customers appreciate knowing they can rely on you to follow through on what your brand promises them.

#2. Dazzle them — Providing basic service alone isn’t enough; it’s crucial to create “rave-worthy” experiences that leave a lasting impression.

Whether it’s through surprise upgrades or thoughtful gestures, going above and beyond can turn an ordinary interaction into an unforgettable one.

#3. Pay attention to detail — Personal and intimate service is key.
Understanding individual customer preferences can set you apart from competitors.

Make it a point to remember the little things about your customers, which shows that you genuinely CARE about them.

Additionally, reaching out to check how they’re doing not only fosters a sense of community but also opens the door for valuable feedback.

#4. Recover remarkably — Mistakes are inevitable, but how you recover from them defines your relationship.
When issues arise, overwhelmed the customer with your commitment to making it right.

Exceptional service recovery can transform a negative experience into a positive one, ultimately strengthening loyalty.

#5. Hire people “lovers” — To enhance customer satisfaction, hire “human being lovers”—people who are inherently passionate about providing care and support.

You can’t deliver gasp-worthy customer experiences if service employees don’t have the image desire to care for people.

#6. Surprise them — Engage your customers unexpectedly; surprise them with thoughtful gestures that exceed their expectations.

And remember to “say YES!” by adapting your internal rules and policies to meet their requests.

#8. Be family — Lastly, treat your customers like family.
By cultivating an environment where they feel valued, heard, and appreciated, you’re not just retaining customers; you’re building brand advocates.

In summary, retaining customers requires a blend of consistent service, personalized attention, and a genuine commitment to their satisfaction.

Implement these strategies, and you’ll not only keep your customers but also turn them into loyal raving fans.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 7.14.25 at 06:00 am by Roy Osing
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July 12, 2025

Stand Alone or Evaporate: Why Being DiFFERENT is Non-Negotiable

Stand Alone or Evaporate: Why Being DiFFERENT is Non-Negotiable

In today’s cutthroat landscape, the stakes have never been higher.

The choice is stark: innovate or evaporate.

Evaporation isn’t just a slow fade—it’s often a sudden disappearance.

Businesses and individuals who fail to differentiate don’t just lose market share; they vanish entirely.

The world has no patience for sameness. If you’re not pushing boundaries, you’re already on the path to irrelevance.

Think about it: industries are littered with the remnants of companies that played it safe. Blockbuster, Kodak, BlackBerry—once giants, now cautionary tales.

They didn’t evaporate because they were bad; they evaporated because they weren’t different enough.
They clung to the status quo while the world moved on.

Evaporation happens when you blend in. When you’re just another option in a sea of sameness, you become expendable.

Customers don’t settle for “good enough” anymore.
They demand something unique, something that speaks directly to their needs.

If you can’t offer that, they’ll find someone who can.

The same applies to individuals.

In a world where AI and automation are reshaping industries, being a carbon copy of everyone else is career suicide.

If you’re not bringing something distinct to the table, you’re replaceable.

Evaporation isn’t just a corporate risk—it’s a personal one.

So, how do you avoid evaporating?

▪️First, stop playing it safe. Safe is the fastest route to invisibility.
▪️Second, identify what makes you or your business truly unique. What can you offer that no one else can?
▪️Third, commit to it fully. Differentiation isn’t a half-hearted effort; it’s an all-in strategy.

The clock is ticking.

The world doesn’t need another “me-too.”

Be bold. Be different. Be alone.

Or prepare to evaporate.

The choice is yours.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 7.12.25 at 06:00 am by Roy Osing
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