Roy's Blog

January 18, 2018

Being a rockstar in your industry is a matter of leadership — guest post

If you want to become a ‘rockstar’ thought leader in your chosen industry, you will need to, first, adjust to the growth mindset.

If you’re the kind of person who believes that your education ended when you got your qualifications, you might as well give up on becoming a thought leader now. Yes, there may be a considerable amount you learn on the job through your years’ of experience. But thought leadership in its purest form encompasses even more than that.


The best thought leaders in any given industry are always at the forefront of developments in their chosen subject. This does not mean that you have to be a genius or well-connected to industry elites to make it. You just have to be willing to put the work in. This post will tell you how you can become a rockstar in your industry, using your leadership skills.

Learn To Write

If you have stored up years’ of experience as a business leader, you must have a long list of great tips you can share with company bosses like you. Many people are put off by the idea of blogging because they haven’t taken the time to learn how to write clearly and confidently.

You have to be willing to put in the work if you want to make it as an industry thought leader and practice make perfect. If you haven’t done so already, write a business blog post every week, without exception. You should also make an effort to follow industry forums and sites and leave detailed comments of your views and experience. This will get you into the habit of forming your ideas coherently and giving you tips on the subjects your customers most care about.

Once you have practiced and are feeling more comfortable in sharing your insights online, look to guest blogging on other trusted sites. This will help you build a link portfolio behind your thought leadership work.

Public Speaking

If you are looking to take your thought leadership to the next level, you should also try speaking at some local events. Find a business conference directory and inquire about speaking at a small event, running a workshop, or taking part in a panel.

Conferences are a superb opportunity to network with other thought leaders and build your reputation. You can take along someone to film your experience (with permission) and post that on YouTube to further boost your credentials.

Create An Ebook

Long-form editorial content is a great way to get yourself noticed and trusted as an industry leader. And, by creating an ebook, you can also generate more sales and customer interest in your brand.

You can start by creating a 30-page ebook download. This should cover your customers’ critical hesitations and sticking points. Provide readers with the informative, entertaining answers they need. Pay to promote this ebook in your marketing campaigns and set up a link to buy from your online storefront. You could also choose to host this book on Amazon, or another ebook marketplace.

If you prefer, for more extensive copy, hire a freelance writer to put the book together. You should also invest in an eye-catching front cover to draw interest. You can also create a series of short, free ebook downloads. Use them as a means to attract your fans and influencers to your thought leadership content.

Social Media Monitoring

In all that you do on your journey to becoming an industry thought leader, you will need to make sure that you are always staying ahead of the online chatter. Keep the customers at the forefront within your work as a thought leader on social media. All of your skills and insight should align with your customers’ primary goal – to have a great experience with your brand.

Set up social media monitoring tools and make sure you are following all of the latest news coming in. Find the voices with the most online clout and follow them for some weeks to get a feel for how they communicate. Your ability to make it as an industry thought leader (or rockstar) will depend on your ability to learn, practice and promote your experience and ideas.

Keep a positive attitude and always look for ways you can help others through your writing, ideas and actions.

Victoria Greene is a freelance writer and brand consultant. She writes over at VictoriaEcommerce. Here, she likes to share tips for wannabe thought leaders looking to make an impact online.

  • Posted 1.18.18 at 06:02 am by Roy Osing
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January 15, 2018

Have you seen a bully on the path?

Sharing is an act our parents - especially our Mom - tried to teach us at a very early age.

“Whatever you have the good fortune to possess, share it with others” echoed throughout our youth and became indelibly etched in opur minds as we became adults.

Well, maybe some people didn’t get the message.

We’ve all seen the results of road rage when people aren’t willing to share the road. Or the accidents created on the mountain when skiers and snowboarders don’t recognize each other’s rights on the hill.

Or the rudeness and discourtesy that occurs constantly when people walk on a common path; a simple walkway designed for two people walking abreast or a crowd walking in single file.

Bully on path

Surely sharing behaviour is practised on this informal thoroughfare.

Not a chance.

You see, runners expect to own the right of way and bump the walkers out of frustration that their rhythm is interrupted. Jocks out displaying their testosterone physique are quick to nudge path incumbents out of their way in an effort to be seen.

And tribes of friends and families consume all available space on the path and its shoulders, leave the walking occupants to execute an avoidance manoeuvre to remain in an upright position.

I used to think that anti-sharing was explained by the “only child” syndrome; after all, if one had no siblings contending for a precious resource, there would be no incentive to respect the desires of another.

But alas it’s simply not the case.

The utter disregard of others’ rights to a common asset runs rampant in our society today by all people regardless of who they are and how they got here.

And nothing seems to stem the tide. The individual’s charter of rights doesn’t provide incentive. Religious doctrine is ignored. Common courtesy and respect are shunned.

This is not an issue that will be resolved overnight. It’s like culture; change doesn’t come easy but can be achieved through baby steps. And it begins by individuals willing to start the process.

What if each one of us decided in this moment to be part of the sharing revolution by getting personally involved?

Decide NOW to giveway to someone else on the path just once. It doesn’t cost anything and the upside potential is tremendous.

See how it feels and then try it again. Perhaps your action will be returned; perhaps it won’t. The point is if you personally take affirmative sharing action you have done your part to hopefully see the beginning of change.

Some organizations are already advancing their sharing activities and realizing the benefits of doing it. Many of them share their revenues and employees with the communities where they do business. And the investment is rewarded by loyal customers and competitive advantage.

Maybe, just maybe, the inch of sharing you give will be the tipping point to create a difference.

Cheers, Roy

Check out my BE DiFFERENT or be dead Book Series

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  • Posted 1.15.18 at 05:59 am by Roy Osing
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January 8, 2018

The proven way to create a competitive advantage

NEVER has it been more important to carve out a distinctive and unique place for your organization in the market than it is today.

The economy is unpredictable.

Competition is intense as new competitors are entering the market at a blistering rate.


New technology “rains down” relentlessly.

Markets are cluttered with sameness; products and services are undifferentiated, relying on price to be the difference. And competitive claims are lost in the crowd.

Customers are more empowered than ever before, establishing relationships with suppliers that deliver distinctive solutions and ignoring those that don’t.

Which organizations are successful and survive this challenging business environment, and what separates them from the others that struggle, hang on and eventually fail?

Those that are able to win this battle are DiFFERENT from their competitors.

They survive the scrutiny of the discriminating customer by providing relevant, compelling and unmatched value.

Those that have no distinctive identity simply don’t make it.

They die.

How do you create a competitive advantage that will survive the dynamics of a chaotic world?

Let’s face it, organizations have difficulty explaining to a prospective customer why they should do business with their organization and not the many others in the market that basically look the same.


If you can’t give specific reasons why your company should be chosen over every other, then you won’t be chosen. The choice will be owned by the organization that is able to cut through the clutter and provide the reason with clarity and simplicity.

“You don’t want merely to be the best of the best. You want to be the ONLY ones that you do.”—Jerry Garcia, The Grateful Dead

An effective competitive claim isn’t about being “the best”, #1, “the top”, “the leader” or using any other qualitative descriptor that ranks your team against your competitors.

Any descriptor such as these is argumentative and unclear.

Claims like “We offer the best customer service” or “We are #1 in the market” don’t provide the clarity required to be convincing to anyone who is considering a purchase decision.
It’s like throwing it out there and hoping it will resonate with someone.

The ONLY Statement is the way to express your uniqueness - “We are the ONLY ones that…”
It’s binary; it claims that your organization does something (that people desire and care about) that no one else does. It’s simple and clear without the need for lofty language that lacks substance.

Building the ONLY statement is a disciplined process. It requires that you have a strategic game plan with an intimate understanding of what your target customers “crave and lust for”.

And it WILL separate your organization from the crowd.

Cheers, Roy

Check out my BE DiFFERENT or be dead Book Series

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  • Posted 1.8.18 at 04:58 am by Roy Osing
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January 4, 2018

The top collaboration tools used by successful leaders — guest post

The success of a company often relies on the ability of its team to work together, but effective and productive collaboration can be tricky if the right tools aren’t available to team members.

We went ahead and explored popular tools of successful leaders and how that tool contributed to their overall success. In no particular order, here are some of the top tools:


Offering the ability to collaborate in real-time, HipChat provides a platform for easy sharing of ideas, files, updates, and codes. Teams can communicate via private conversations or chat rooms through chat, audio, or video calls. HipChat brings the tools necessary to run a business into one seamless platform. With seemingly endless integrations, HipChat is used by successful leaders partly because it can be integrated with many other platforms. According to one user, “if you are using Bitbucket, JIRA and Confluence the synergy becomes awesome.”



Not only does Slack let you text your coworkers, but it also makes it easy to launch informal video conferences and co-working sessions. The collaboration tool that simplifies communication between team members through direct messaging, private groups, open discussions, file sharing, and more. One successful leader says he uses Slack because it “makes it easy to quickly communicate with other employees opposed to email which takes longer.” The app can also be integrated with several other tools, such as Google Drive, Dropbox, and MailChimp.


Teams often deal with the problem of things being spread out across too many platforms, such as documents, chat messages, emails, etc. This can make important information difficult to find and easy to miss, which can lead to extra work, wasted time, and miscommunication. That’s where Basecamp comes in. The software app combines everything your team needs to function well and get work done all in one place. This user said “it is especially helpful in keeping client projects on track and on time. The ability to integrate a client into the process is a great feature that is useful to avoid having to update the client on progress separately.” The tool can be used as a place for chatting, brainstorming ideas, planning and executing projects, and sharing documents and pictures.


Asana boasts that their app will make your team up to fifty percent more efficient. Teams can easily track their projects from beginning to end, with each step or task required clearly laid out in steps. Not only will you be able to track what tasks and projects have been completed, but the app also allows workers to keep track of what still needs to be done. It’s a great tool for teams that work further away from each other.

Collaboration tools


Trello is bit different than most collaboration tools. Ideas and tasks are organized into cards and boards, providing a visual and flexible way of organizing projects. Team members can add attachments and comment directly on the Trello cards, making it easy to collaborate on the entire length of the project. Several leaders use Trello for project management along with collaboration.


Whether your team is down the hall or on the complete other side of the world, Projectplace provides a platform for everything you need to collaborate and reach your goals. The flexible tool is designed to fit any project, from traditional projects to roadmaps to just getting stuff done. Through Gantt charts, Kanban boards, and personal to-do lists among other features, you’ll always know who is working on what and be able to stay on top of tasks.

Successful leaders use collaboration tools such as these to help them reach their business goals, as well as to help them improve their products and services to stand out from the competition.

So if you’re looking for something to help you stand apart from the crowd, try using these tried and true collaboration tools to help you succeed.

Brittany Hall is a digital marketer turned writer. When she’s not planning her next travel adventure, she writes about the latest technology and tools for TrustRadius.

  • Posted 1.4.18 at 07:01 am by Roy Osing
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