Roy's Blog

December 19, 2018

4 silent killer marketing strategies for new age small businesses — guest post

For any small business today, gaining the advantage over your competition can be tough work.

Killer strategy

The sheer scale of competition which exists is quite hard to get over, in any industry. Even the smallest of towns is likely to have at least one competitor waiting for you.

For that reason, getting your marketing strategy just right is so important.

Not sure how to beat the competition as a small business with a limited scope and budget?

Here are some good ideas. Use these, and you can very quickly make a telling impact on your visibility.

Get set up on Google My Business

As the most popular search engine by far, Google is where most of your resources should be going. Google My Business is very important as it
— adds credibility to your business and
— boosts visibility on searches.

It should be a major part of your small/local business advertising strategy. You will soon find that using a tool like GMB works as it allows you to easily rank higher simply by filling in the profile. If you really want to make big gains with GMB, then hiring a social media marketing manager makes a lot of sense.

Simply showing yourself as a professional who has his/her own GMB page, though, will make you seem much more approachable and professional. For that reason, it’s worth trying out.

Optimized correctly, GMB could help you to bring in a huge amount of organic visibility.

Make use of social media

Social

Secondly, make as much use of social media as you can.

With billions of users across platforms like Facebook, you can easily run cost-effective advertising campaigns with huge reach and immense potential.

I recommend that you work with a social media marketing advertising expert to help you get the ads right, though. While they are cost-effective, like any other kind of advertising you will burn through a lot of money if you aren’t sure what you are doing.

However, the ease of ad testing and multiple A/B testing solutions makes it easy for you to find a winning, profitable ad without breaking the bank.

As far as paid-for advertising for small businesses goes, making use of social media is a winner. Don’t try and push forward without a consultation, though, as it’s easy to waste resources without a clear marketing plan in place.

Run a webinar

How often do you find yourself answering the same old questions to customers? Do you wish that you could make it easy to point them to an easily understood, relatively short but fully detailed answer?

Then do a webinar.

These can be easily hosted on live streaming platforms like YouTube, and can make it easy to answer common questions and complaints in your industry. You could use your webinar to help answers common questions, go into detail about an upcoming industry change or simply ask for some feedback from those who are present.

Either way, running a webinar makes a lot of sense as it allows you to showcase your authority and give people information for free. People love value, especially from a small business. With a webinar, you answer questions for them, you give them valuable information (for free) and you prove your expertise.

Awesome, right?

Write

Write an article (or articles)

Want some exposure that will only take you some time to put together? Then write an article. You could send it to local media or local/niche blogs that fits with your business. You can make it easy to get a lot of exposure in a short and simple amount of time – all simply by using your expertise and knowledge.

If you are a good writer, then you can do this yourself and just spend some time writing. If you are not a good writer, then jot down a series of popular and important points and hire a freelancer.

I recommend that you write up a few pieces you can offer to sites right away (though only give one article per website: never send the same piece to two sites unless one rejects it) so that they can see what you are made of as a writer.

Doing this, you can easily boost exposure with people who are interested in what you have to say. You can also make it easier for your business to be seen and for your reputation to grow. You are giving people free advice and information – it’s only natural they’ll be curious to see what else you have to offer.

For any small business wishing to get ahead of the chasing pack, these conventional ideas should make that easy.

Small business marketing does not have to be complex or taxing: simply thinking a little outside the box, or using inside-the-box methods well, can make a huge difference.

So, where will you start?

David Guetta is a entrepreneur and freelance writer. He works closely with B2B businesses providing marketing, business, technology, content that gains social media attention and increases their search engine visibility.

Guetta

  • Posted 12.19.18 at 04:03 am by Roy Osing
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December 17, 2018

3 proven ways to communicate for success

If you can’t effectively communicate, your career will face some difficult uphill challenges.

Communicate

Try these 3 communications tactics to advance your career; they worked for me.

Establish YOU as the #1 fan of the organization’s strategy

One way to separate yourself from the inside crowd is to be seen as one who is ahead of the change curve and to establish yourself as THE zealot and avid advocate and supporter for your organization’s strategy.

Use your communications skills to make that evident.

Organize events to discuss the direction of the organization and what it specifically means to everyone. Talk about what it means to sales, marketing and customer service. Be as granular as you can to help paint a picture of what the strategy means to the various functions in the organization.

Don’t intellectualize the discussion. People will tune you out unless they feel you believe what you are saying. If you are passionate in your communication, they will believe!

Use rich visuals in your presentations. Most people have to work hard to interpret words and numbers, but they get it right away when they see colourful and clever graphics.

Tell stories that bring the elements of your strategy to life.

Stories have the power to visually communicate what any strategy “looks like” when it is successfully being executed.

Build your personal brand

Active communication is vital in building one’s personal brand.

One dimension of my personal brand was customer service; I eventually became known as “The Service Guy.”

Bearpit

I spent excessive time with frontline people, conducted employee service workshops – which I called “Bear Pit” Sessions — exploring new ideas to implement and take customer service to a new level.

I was frequently asked to speak at employee rallies and meetings to explain the new service journey we were on.

The media were extremely interested in our organization’s service strategy as well; I did many interviews and personal air time rose.

Other organizations would also invite me to speak at conferences and to their employee groups.

The company’s service image and my service brand grew harmoniously.

Demonstrate your leadership abilities

It’s one thing to get employees to understand what the organization is trying to do strategically; it’s quite another for them to be emotionally involved in helping to implement it.

Passion is an amazing thing. When people are intellectually convinced that change is required and are emotionally “all in” to make it happen, transformation occurs.

I chose every opportunity to engage with employees on what the company had to do differently if we were to survive a dramatic shift in our business from a tightly regulated business to one that had to thrive in a highly competitive market.

I had weekly meetings scheduled on my calendar to ensure employee conversations were a priority.

Trenches

I painted a picture of what winning would look like in the trenches battling it out with the enemy. We discussed the opportunities this new world would present to everyone and the excitement and satisfaction we would all receive by beating a common foe.

My focus was not only on the company’s plan; but also on the “gory” details of executing it.

Good communications skills are a requisite for a successful career, but they are not acquired overnight; they require constant practice to refine them.

Cheers,
Roy

Check out my BE DiFFERENT or be dead book series

Recent articles you might like
Pick one thing to make your day awesome
What does a service miracle look like?
The right idea with no execution is a bloody waste

  • Posted 12.17.18 at 04:05 am by Roy Osing
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December 14, 2018

5 ways to make the payment process easy for clients — guest post

Millions of people are doing their shopping online on a daily basis. Making it easy for clients to pay for your products and services is surely a cute way of increasing sales and conversions.

Coins

This is exactly why you really need to have a good checkout page — where they become paying clients. Making it extremely easy for shoppers to pay on your site will motivate them to return and even refer your business.

Here are 5 ways that can actually make payment process easy for your clients:

Provide a variety of payment methods

This is very important because there are some websites that provide only one payment option. Multiple sources say that over 50% of clients expect you to have a variety of payment options on your checkout page.

Try as much as possible to offer any conceivable payment option available at your disposal. Before you do this, take time to research and make sure you get payment options that your target audience would love.

If you are able to do this, then you will captivate the attention of most people visiting your site. Some good ideas are also allowing for payments from multiple credit cards, direct bank transfers etc.

Make errors easy to fix

It is important to know that mistakes are inevitable; so while shopping on your website, there is the high possibility that someone may make mistakes, which could be forgetting the zip codes, or forgetting to add ‘@’ when writing their email address.

Your job at this point is to fix the error. So, you need to be working with a customer friendly team that will correct the error as fast as possible.

Another good way of helping people to pay is to by saving the personal details they submit — people’s personal information should be handled with utmost confidentiality. Many customers get frustrated when they are asked to resubmit all the information again just because they made one mistake.

Keep distractions to a minimum

Your checkout page is the final step. Many people are busy, they just want to click the ‘buy’ button, pay for the item and leave your site.
So, make sure you don’t distract them from completing their checkout process as quickly as possible.

You can avoid distracting them by making sure you don’t put any advertorial beside the “submit” button, because this may likely be going to distract them. Your number one objective here is to encourage them by showing them the easy process that will allow them to make their payments as fast as possible.

Distractions

Be flexible with payment type

There are many payment options that are available to customers such as external card readers, vouchers, coupons, checks, credit cards, etc.

All these can help them to make purchases. We are living in a cashless economy, so paying cash is now a thing of the past. If you are a retailer, it could be difficult for you to maintain varied payment options.

However, you will need to do this, because your customer will like you to provide different tender types. So that the customer can have an option of using any suitable payment method. If these options aren’t available, it may be difficult for your customers to return.

Keep in mind that working with varied tender types will require employee training, huge investment in technological options, as well as regular adjustment of your sales system.

The wish of every customer is to have the option of paying in their preferred method, and as a retailer, this is something you must offer.
If you can provide this, you will make your business very attractive and will surely outsmart your competitors.

Reward and recognize clients

Rewarding and recognizing your clients is the surest way of growing your brand. Celebrate them when they buy from you, virtually every customer likes to be appreciated for their contributions to your business.

Make sure you do this so that you won’t give your competitors the opportunity of taking the business away from you.  Ask for your customers’ feedbacks, invite them to a special function, and give them a referral bonus or discounts.

Your site should have a blog section, where you share interesting things happening around your business and niche. Provide value to them by teaching them awesome tips like how to benefit from the opportunities in debt settlement, business, management, technology etc.

Having a good shopping cart will motivate people to click the purchase button. So, do everything humanly possible to make your checkout page easy to use, and highly convenient for users.

Your checkout page is where you turn window shoppers or visitors to paying clients.

Please try to follow the tips described above, and you will not only boost your sales but will also create a great experience for people that come to your site.

— Focused on providing information for anyone in need of debt relief, Jackson Maven writes a blog on debt settlement, debt consolidation, tax debt relief and student loan debt which helps to find the debt solution that fits their unique needs no matter the amount of debt they are in.

Jackson Maven

  • Posted 12.14.18 at 04:04 am by Roy Osing
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December 10, 2018

Pick one thing to make your day awesome

“Have a great day” is an expression we here every day. It’s an expression of genuine hope that someone will more than fulfill themselves in the hours ahead of them.

It’s an aspirational declaration in the sense that the purveyor of the thought throws the statement at someone, spraying it out with the intent of conveying their good wishes.

Awesome day

There are, however, two missing elements to this laudable intention.

First, with all the chaos and dynamics in today’s world, wishing someone “a great day” doesn’t go far enough.

We need to cheer them on to having “an awesome day”; an unmatched day that blows away their imagination.

If you can’t reach the awesome state, chances are you will fall short of satisfying your expectations.

Second, there should be advice available to help people achieve awesomeness; a template of sorts people can follow to at least have a fighting chance of experiencing a daily high.

In my life and career, I’ve wrestled many days to try and grind out a favourable outcome; I hope one or more of my personal learnings work for you.

Get up early

The day has time limitations so you have to get moving. Awesomeness demands you extract the maximum value of the day; you can’t do that if you’re supine.

Getting up early means you can nap in the afternoon without feeling guilty. If you can’t nap because of what you do and where you are, at least take a moment and breathe…

Nap

Follow your instincts

Leave your plan for the day behind, or at least don’t have your agenda for the day consume all of your day.

Let your day flow. Focus on doing stuff without an agenda because it allows you to discover things; experiencing stuff that is completely new.

Full disclosure: I have difficulty with this and have not mastered my own words.

Write

To give your day closure, write about it — about anything you witnessed that strikes you; an event that is memorable or interesting.

You are an expert on something — your own views and thoughts — so express them. To yourself if necessary, or share them with others.

It’s amazing how people respond to the honest thoughts which are always unique in some compelling way.

I have recently started following the blog of Gabe Anderson, a musician who expresses himself daily. His posts wreak with simplicity and honesty; check him out.

Do something different

Force yourself outside your comfort zone; amazing days aren’t achieved by staying to the script you’ve always followed.

We are all creatures of habit, but habits are boring and are definitely not a source of awesomeness.

Change your routine; do lunch at a different time and with someone you don’t know much about. Make a call — NO! don’t use social media — to someone on your contact list you find potentially interesting.

Cast off the cloak of compliance and do something outrageous. It’s good for your soul and it will serve as a self injected adrenalin rush.

Outrageous

Stay connected

Check in with a friend or family member; all it takes is 15 minutes — you can afford this slice of time, right?

We all need grounding during each day; personal engagement gives us the confidence to march on into the potential abyss that awaits.

We need people who have our back so send a text to “your person” — yup a text to a special person in your life is ok; a personal call is not necessary.

It doesn’t have to be a complicated contact; reach out with emotion and tell them you are thinking of them and ask them how they’re doing.

Solve a problem

Being able to solve a problem and see the result is an incredible day booster; it’s genesis is our education system and what has been drilled into our heads for years — achievers solve problems.

Make sure your day has a problem to solve. It could be a personal dilemma — you annoyed one of your favourite people — or an issue at work — the sales guys aren’t following the marketing strategy.

It really doesn’t matter what the nature of the problem is, what’s important is that today you deliver a solution to something that matters to you.

At the end of the day awesomeness is achieved when we can reflect back on what we’ve delivered to make life easier for something or someone; problem solving makes us feel useful.

Sweat

A body in action is exhilarating; endorphins are released and a high is produced.

Find a way to work your body during your waking hours; force it to do what it was made to do. We were not put here to be sedentary; unfortunately we are the recipients of technologies that allow us to escape arduous activity.

Find a moment or two during your day to push your body to perspire.

Perspiration begets awesomeness.

Feed your mind

Pick an issue of the day that causes you to stir emotionally.

Dive deep to understand the various points of view surrounding it as intimately as you can. One awesome day must be a leading indicator of others to come; your intellect has a major role to play to ensure a continuum plays out.

Exercise your left brain capabilities to augment a strong feeling component of your persona. When your passion is coupled with strong reasoning on your topic of choice, awesomeness happens.

There may not be a formula for achieving total awesomeness for your day, but there are some practical and proven actions you can take to realize portions of it.

Have a go.

Cheers,
Roy

Check out my BE DiFFERENT or be dead book series

Recent articles you might like
What does a service miracle look like?
The right idea with no execution is a bloody waste
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  • Posted 12.10.18 at 04:37 am by Roy Osing
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