Be Different or be dead

December 15, 2014

Why the best business to start is ‘creating experiences’ for people

Source: Unsplash

Why the best business to start is ‘creating experiences’ for people.

What if you didn’t think of your business as:

A restaurant
A bank
A car dealership
A wireless company
A hardware store
A ski resort
A cocktail lounge
An airline
A computer repair company

What if you decided you were in the experience creation business and then plug in your product or service into the experience?

This means that your product would play into an experience frame rather than be the singular product or service focus.

The experience creation process would be architected and then a product or service would be inserted into the mix.

The number one priority would be the experience; products come second.

Back in the day, The Grateful Dead had the objective of creating mind blowing experiences for their fans. Everything they did was aimed at enhancing their fans’ experience. And along the way, they sold (and still sell) millions of records and memorabilia.

Richard Branson created a customer service culture and applied it to a number of businesses: music, travel, broadcasting, personal financial services, cosmetics, communications and the list goes on.

It’s a powerful notion. It’s different.

It’s not something the herd does.

Must be something to it…

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 12.15.14 at 05:15 am by Roy Osing
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