Be Different or be dead

May 30, 2022

Why ‘Audacious Unheard-of Ways’, Roy’s new book, is a winner

Source: Pexels

Roy’s new book ‘Audacious Unheard-of Ways’, is available May 31, 2022, and here’s why it’s is a winner.

What is it that sets you or your business offering apart?

Most companies don’t really have an answer!

As well, most people also don’t know what their secret sauce is either.

My good friend and marketing guru, Roy Osing has now written his seventh book in his ‘BE DiFFERENT or Be Dead’ Book Series, titled ‘The Audacious Unheard-of Ways I Took a Startup to a Billion in Sales’, and I was fortunate enough to be able to read his book prior to going to press.

Basically his book is talking about being different from the breed. What is your company’s uniqueness?

It’s about knowing HOW BIG you want your company to be and who you want to have as clients.

What do you have that’s impressive and what were your accomplishments?

Roy says: ’What you know doesn’t matter, it’s what you have done that matters.’

Makes sense!

The questions in his book are refreshing. Questions like: “What kind of leader are you?” As simple as the question is, do you have an answer?

Let’s pretend that you are in the middle of a very important potential new client pitch, and the final question is: “So, what sets you apart from the other agencies?”

You better have your secret sauce answer; an answer that solves their problem or issue.

Companies hire people and agencies to solve problems and you better show and prove to them that you can solve their problem better than anyone else.

Roy’s latest ‘Audacious Unheard-of Ways’ book gives real insight into the value differentiators for you, your company and its culture.

Fortunately you don’t have to wait any longer to get your hands on Roy’s book and explore his ‘Audacious Ways’ to be successful, including “What is your ONLY Statement?”

Roy’s book is an absolutely must read for anyone looking for practical and proven ways to skyrocket their performance and be astonishingly successful.

— Frank Palmer is Chairman of Palmer Stamnes DDB, Vancouver, Canada and one of the most accomplished advertising executives in the world.

• Posted 5.30.22 at 06:00 am by Roy Osing
• Permalink