Be Different or be dead

March 26, 2022

Three easy ways you can market how you treat your employees

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From a business and a human standpoint, you must treat employees well. First, well taken care of employees work better. Second, it takes more than a good product or service to convert today’s consumer into a customer. People look deeper into a brand and business before making a purchase.

Specifically, how a company treats its employees influences a person’s purchase decisions. For example, say a consumer wants to purchase clothing from a boutique. The clothes may be amazing, but if the boutique has a reputation for shady workplace practices and mistreating employees, it will likely dissuade them from making a purchase.

Because consumers focus more on employee treatment and company culture before supporting a business, company leaders should prioritize marketing how they treat their employees.

This article will dive into tips for successfully marketing how you treat your employees, and how treating your workers well gives your business a competitive advantage. But, first, let’s talk about why it’s important to treat employees well.

Why it’s important to treat employees well

It’s important to treat employees well because when they feel supported and valued, they’re more likely to do their best work for your company.

Also, it positively affects your customer service when you treat your employees as more than just warm bodies. They’ll do more than list the functions and features of your products or services. Instead, your employees will become advocates for your customers and do everything they can to ensure your customers get the most out of your brand and their purchases.

On the other hand, when employees are overworked, underpaid, and undervalued, they are unlikely to treat customers well and they’re probably going to leave the company sooner than later.

Companies that fail to treat their employees well are losing them in droves.

How customers view companies that treat their employees well

Customers view companies that are good to their employees as trustworthy.

Trust is the foundation of every relationship, including customer relationships. When customers see how much your employees trust your business, they feel more comfortable moving forward with your company.

All in all, when you create trust-filled relationships with potential customers, they’re more likely to become actual customers and loyal ones at that. And you can use marketing how you treat your employees as a vehicle for creating that trust.

Three easy ways you can market how you treat your employees:

#1. Create content around your company culture

One of the main things to focus on when marketing how you treat your employees is content. You must create content around your company culture, employees, and the behind-the-scenes of your operation.

For example, let’s say you’re making remote work a permanent part of your workforce. In that case, you must be mindful of people who are skeptical of remote work because of the lack of support for these employees. If you’ve built a comprehensive employee recognition program for remote workers, create content about it and market it.

You can also create content that focuses on the following to highlight how well you treat your employees:

● Compensation and benefits packages
● Your company’s mission and values
● A day in the life of each employee
● What each team in your company does
● How each employee contributes to excellent customer service
● Employee accomplishments and milestones
● Personal employee stories
● Company culture

#2. Share how you support your employees on social media

Company leaders worldwide can attest to the power of social media in their businesses. You can boost brand recognition and awareness, in particular, on social media by connecting with potential and current customers.

Social media is also beneficial when sharing content on how you treat your employees. For instance, one of your employees can do a social media takeover and share a day in their life at work. You can tell your brand’s story in a series of posts. Or you can create content that talks openly and honestly about things most companies don’t talk about, like wages and benefits.

Whatever content you share on social media about how you take care of your employees, be sure it’s emotionally intelligent, genuine, and that your company culture is embedded in it.

#3. Appeal to the “anti-work” crowd

Anti-workers are focused on ending work as we know it. They aren’t against making money. They’re against the mistreatment, inadequate support, and toxic work habits that find their ways into many workplaces.

If you treat your employees so well that even the “anti-work” movement says, “If you have to work somewhere, work here,” customers, potential employees, and the like will come running. 

Focus on how the “anti-work” crowd perceives you. What are people who hate work saying about your company, its culture, and how you treat employees? Create a workplace environment that makes a person who despises working for someone else want to work for you.

Ultimately, if you can get the “anti-workers” to say nothing but good things about your company culture and employee treatment, it will go a long way with your customers.

Conclusion

Attracting customers by marketing how you treat your employees can’t be achieved overnight. Consumers are more knowledgeable and empowered than ever before. So, you must connect with them in ways that don’t involve selling your products and services.

Start by showing them who you are by highlighting how well you take care of your employees.

— Jori Hamilton is an experienced writer residing in the Pacific Northwest U.S. She covers a wide range of topics but takes a particular interest in covering topics related to wellness and mental health. To learn more about Jori, you can follow her on Twitter and LinkedIn.

• Posted 3.26.22 at 03:34 am by Roy Osing
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