Be Different or be dead

March 7, 2016

Why great leaders on Monday ask “What do our customers crave?”

Source: Unsplash

Why great leaders on Monday ask “What do our customers crave?”

This is the beginning of the stand-out leader’s week (check out my book).

Monday is engage with a customer day.

The first day of your week should be about getting in the face of your customers.

The idea is to choose customers who have been loyal to you. And who generate significant economic value for you today and/or have a high upside for you over the near to medium term.

This is a learning day not a show and tell day. This day is to listen, learn and act on what you hear.

It’s not about presenting who you are and what you do. Nor is it about pitching your products and services.

It’s about opening yourself up to engage and get honest feedback. This day you are in a receive mode not a transmit mode.

It’s also a day to honor the people and organizations that have put their trust and faith in you over the years. To thank them for taking the journey with you when there are so many other alternatives available to them.

This day is anything but a meet and greet day. Today knows no superficiality. No No grinning allowed.

This day is honestly connecting with a customer to get a more intimate understanding of them; to discover their secrets and earn their trust. Their decision to continue to do business with you is at stake. You have to earn their business this day and every day.

▪️Leave your entourage at home. No bagmen should be with you to do the work and make you feel important. It’s just you, your customer and your notebook.

▪️Take copious number of notes. It shows that you think what they have to say is important. Hang on their every word.

▪️Make this an informal event. Don’t make it slick. Have a conversation. Your prime objectives are to deepen relationships, build trust, and learn what you should be doing to serve them better.

▪️Review your ONLY Statement with them. Do they know that you are trying to be remarkable and unique; to be the ONLY ones that do what you do?

Does your ONLY statement address a burning need that they have? Do they believe you live it all day every day?

▪️This day is also about getting feedback from previous meetings you may have had with them. Review your notes from these meetings. Discuss your take-a-ways. Describe the action you took and the results achieved.

Ask for their feedback on your performance.

If you allege that customers are your most valuable asset, shouldn’t you start your week with them?

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 3.7.16 at 04:37 am by Roy Osing
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