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February 22, 2020

10 simple business lessons from women leaders in beauty

10 simple business lessons from women leaders in beauty.

The beauty industry isn’t the same anymore.

Marketing in beauty and cosmetics is constantly changing. It went from advertisements typically appearing on traditional media like billboards and newspapers, to now, influencer marketing.

The multi-billion-dollar beauty industry that has been created into what it is today, due to several revolutionary women.

From Elizabeth Arden to Kylie Jenner, the principles established in the past still remain consistent in new beauty companies.

The team at FragranceX has created a list of impactful women in the beauty industry, and from that, here are a few women that changed the game:

Elizabeth Arden

Elizabeth Arden started her business in the early 1900s and believed in the idea that familiarity is key. Her line hosts a wide range of products from anti-aging cream, moisturizing lipstick, and her famous red door perfume.

Her success comes from the idea that repetition and frequency allow people to be familiar with your brand, leading to trustworthiness. It’s the “oh, I’ve heard of that brand!” concept. The more you engrave something into the consumer’s mind, the better.

Kylie Jenner

Kylie Jenner is not only a business owner but a celebrity as well. With the rise of social media and more ways to be vocal, she discusses the scrutiny she has faced. As long as you push through the negative and focus on the people who are supportive, you and your brand will flourish.

The beauty industry is constantly evolving, as well as the marketing tactics that come along with it. It would be impossible to list out every powerful woman in the field, but the image below highlights some revolutionary women that should be noted.

— Leanna Serras is the in-house writer and perfume expert at FragranceX. She has extensive experience writing for a variety of subjects including fragrance, beauty, skincare and wellness. In her free time she enjoys taking on DIY projects and spending time with her pets.

• Posted 2.22.20 at 06:33 am by Roy Osing
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