Be Different or be dead

September 15, 2014

Why under-promising and over-delivering is a dishonest sales scam

Source: Pexels

Why under-promising and over-delivering is a dishonest sales scam.

The “under-promise and over-deliver” sales tactic reeks of dishonesty and utter disregard for human decency

What it really says is “We will force you to lower your expectations and then we will deliver a little bit more”.

Lower the bar and walk over it rather than set the bar at the level you expect and then leap over it.

The result is that you finally get what you want (but no more) but were manipulated to get it.

Forcing someone to accept less and then surprising them by delivering what they originally wanted is not a good formula for long term success.

It’s short sighted and sleazy.

The right thing to do is promise what the customer wants and then surprise them by over-delivering

The end game in the business of serving people is the unforgettable moment; the moment when someone is dazzled by the way they have been treated; by the delightful unexpected experience they had.

Forgettable moments are created when someone is subjected to underhanded tactics.

Create them at your peril.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 9.15.14 at 04:58 am by Roy Osing
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