Be Different or be dead

April 29, 2013

6 proven ways to do a better job of innovating

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6 proven ways to do a better job of innovating.

Innovate! is critical to the success of any organization, and these innovation strategies have been proven to work

But the process must be guided by a strategy to be different from the competition and provide people reasons why they should buy from them and no one else.

These 6 actions will help you do a better job of innovation.

▪️Establish a context for Innovate! — Idea generation and brainstorming is a waste unless it is guided by strategic direction. Use your strategic business plan as the frame to drive your Innovate! activity.

▪️Develop specific objectives with accountability and time-frames assigned. — Establish specific Innovate! objectives in your game plan to focus on the specific elements which require you to create a “new box”.

▪️Target your Innovate! objectives around your ONLY Statement — It should be your beacon to follow because it establishes your unique position in the market.
Many organizations follow best practices. This works if you want to improve delivery of your core service but it’s NOT OK if you want to stand-out from the competition.

Copying a best practice is a catch-up game at best; it’s not strategic.

Innovate! rule — Consider best practices to deliver flawless core service and your ONLY statement to leave the herd.

▪️Develop your Human Resources plan — to acquire and develop the Innovate! skills and competencies you need as defined by your game plan?

▪️Design reward and recognition programs — around your Innovate! objectives. If you don’t, you will do nothing but encourage the status quo.

▪️Leverage your customer learning capabilities — to drive the Innovate! process. Use both analysis and observation to know everything there is to know about WHO you have chosen to serve. Follow their lead.

Cheers,
Roy
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• Posted 4.29.13 at 06:53 am by Roy Osing
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