Be Different or be dead

August 25, 2011

Why customer appreciation days are an insult to people and don’t work

Source: Unsplash

Why customer appreciation days are an insult to people and don’t work.

Customer appreciation events are commonplace in business.

Customer appreciation day, week or for the more ambitious, month, are intended to show customers how much they are cared for.

Why? I don’t get the logic. And in most instances it’s hypocritical.

Do we only appreciate or care for people one day (or week, or month) a year?

Do we save up all our love and dump it on them at one time and expect them to thank us and believe we sincerely want to develop a deep intimate relationship with them?

I have always been offended by this marketing tactic because it implies that the business doesn’t give a damn about someone for the rest of the year

Even worse is the situation where a company with marginal service does this believing it will mend broken customer relationships. Really?

Think you’re fooling people? Think again.

So, to those who want to throw their money into an event that few customers believe in, I say this: invest in providing caring service to your customers every moment of every day and you shall reap the rewards of rich fan relationships and maniacal advocates who will spread your word to others.

Keep ‘grinning’ your most precious asset once during the year and you won’t be around long.

Cheers,
Roy
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• Posted 8.25.11 at 09:59 am by Roy Osing
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