Roy's Blog
April 21, 2011
Why a business plan for 24-months makes the best sense
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Why a business plan for 24-months makes the best sense.
The 5-year business plan has serious flaws.
The outlying years 3, 4 and 5 can’t be predicted with any degree of accuracy and they never show up (anyone ever see year 5 materialize?)
More importantly, fussing about these later years keeps you from executing today.
So what’s the appropriate planning period?
In principle it should represent a slice of time that you believe will have a high degree of continuity. A period of time where the degree of uncertainty Is relatively low.
It’s a crap shoot no matter how you look at it.
I always had success using a 24-month plan and differentiating it from a 2-year plan. Thinking of the business plan in months keeps execution in your sights.
It also keeps you from being too locked in to a specific course of action regardless of the results you achieve and how much you learn through implementing your strategy.
My formula: create a 24-month business plan.
Focus on execution. Learn from how well you execute
Be alert to the unforeseen. Adjust on the run.
Cheers,
Roy
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- Posted 4.21.11 at 10:00 am by Roy Osing
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