Be Different or be dead

May 9, 2011

Why customer intimacy is the best way to get repeat sales

Source: Unsplash

Why customer intimacy is the best way to get repeat sales.

Marketing and sales today are focused on pushing products and services.

The main problem with this approach is that no one appreciates getting something shoved down their throat.

So why do organizations continue to covet this flogging strategy?

It’s an easy route to follow. Focus on what you produce or supply. Be mesmerized with functionality.

Believe that if you advertise it far and wide people will come to their senses and buy.

Unfortunately the easy route is not very often the successful one that will make your organzation remarkable and indispensable because the herd is doing it in unison.

Let’s get back to Humanity 101.

People buy stuff because they feel they are getting value that somehow makes their life better.

Happier.

And the source of value delivery is an intimate relationship.

People do not buy goods and services. They buy relations, stories and magic —Seth Godin, marketing mastermind

Bonding with another human being takes time. Patience. Asking questions. Listening intently. It’s a tough job. But in the end it’s the ONLY process that will generate a long-term revenue stream.

If you really want to flog, flog intimacy.

Product pushing definitely has a limited existence.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 5.9.11 at 11:00 am by Roy Osing
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