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December 26, 2020

How to manage social media without it taking up all your time

Social media has marked a new dawn in customer relations. With this ‘fourth wall’ breaking to enable two-way conversations, instantaneous feedback and round-the-clock access, we’ve seen a complete revolution around how businesses and organizations can build relationships with their customers.

Whether they’re established stakeholders or new visitors, the 21st century and its swathe of social media platforms have made it more important than ever to really connect with the non-negotiable of delivering true value.
In fact, value in the era of social media is defined with metrics of engagement making it a time where the qualitative is quantitative and every business and organization truly has the opportunity to build relationships that are reinforced with their guiding values.

With half the world using social media, there’s over 3.5 billion chances to tell stories, share good news, connect meaningfully, and meet customers where they are on their preferred platforms.

Despite this, as a time of unparalleled engagement and activity, an effective and authentic strategy doesn’t just happen. Just think of these hallmarks of exceptional social media and the approaches that underpin them:

● Considered content of a calibre that gets the story right needs a holistic approach based on customer and market analysis
● Timely and accurate responses that hit the mark because they’re backed with purpose rather than obligation
● Informative and helpful messages accompanied with rich media developed with higher order thinking

These three prongs of activity combined with monitoring and abstract conceptualisation are only as good as the time that’s devoted to them. Yet, even though it’s the place where most businesses and organizations know their customers are, it can also be the last place where attention is turned or where team resources are allocated.

The reality is that social media requires an investment of time — something many businesses and organizations don’t have a lot of. This spells disaster, so what can be done to overcome this and where to from here?

Well, M2 On Hold produced this infographic ‘How To Manage Social Media Without It Taking Up All Your Time’ as a helpful resource for everyone from professional marketers to start-up businesses.

Read on for the full guide and to renew your strategy for how you manage social media channels, content development, and customer engagement while working smarter not harder.

— Justin Green is the General Manager at M2 On Hold. As part of his role he enjoys creating useful content on social media marketing.

• Posted 12.26.20 at 06:29 am by Roy Osing
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