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September 12, 2020

How chatbots can give you a competitive advantage

Chatbots have gained an inevitable role in digital marketing due to its multitude of benefits. Marketers have expressed that the advent of chatbots helps them in many ways as chatbots can be automated to perform specific tasks.

Social platforms have evolved into ‘sales points’ for most brands. Chatbots can be leveraged in multiple ways on these platforms to maximize the conversion rates.

Chatbots can be utilized in a variety of cool ways to take your business performance to a whole new level and to make it stand out in the crowd. 

The dynamic conversational tool

Today, brands are keener on conversational marketing. They are looking for ways to develop an interaction as it helps them have a better understanding of a prospect so that they could frame a more relevant marketing strategy to a particular individual.

Let us consider that a person has landed on your e-commerce website. And usually, a website will have many webpages, so it might take some time for the person to find what they were looking for.

But, you can facilitate this process through your chatbots, and assure a smooth experience for them.
The chatbot can be automated to welcome the prospect with the message like ‘Hi, Hope you are doing well? May I know what you are looking for?’
It also leads them through the various sections of your website. Later, based on their interest, it directly takes them to the page and shows them the exact product they have been looking for.

If the prospect is not happy with the product shown, it will display relevant suggestions stating that ‘Check our new arrivals, I hope it matches your interest’, and it drives them to check out the product.

The notable feature of chatbots here is that the conversation of chatbot sounds more human. Thus, a chatbot is equipped enough to drive a person to purchase your product.

The way a chatbot can be used to create a better customer experience

Today, people are expecting a quick response to their queries. A recent survey has noted that 55% of customers stop purchasing their usual brand if they feel that the response is getting delayed from the company end.

So, brands don’t want to lose this staggering number of customers. Hence, to sort this out, many companies have started employing chatbots. They are capable of offering a real-time response to the queries.

Moreover, they have the potential to handle any number of customers simultaneously. Marketers opine that chatbots could solve 60% of basic customer queries.

Make sure you know the basic queries people usually shout out and incorporate the replies into your chatbots, which helps it to deal with the customers efficiently. Trollishly is a renowned service provider known for generating quality leads for businesses. 

Craft personalised ads using chatbots

Today, personalization plays a crucial role in generating new customers and sustaining the current ones.
The brand that takes personalization seriously can achieve high sales.

Chatbots play an influential role in personalization. If a person lands at your Facebook page, for example, it will start a conversation with them, as noted above. Simultaneously, it also collects necessary information about the prospect.

The reply to the chatbot will help you to know about the prospects’ interest. Hence, in a very short period of time, you can create a personalized ad for them and drop it in their Messenger.
For instance, you can prepare a customized ad with framing sentences like ‘Hi Roy, glad you have landed on our page. Here are some of the leather jackets that are made exclusively for you.’

Make sure that you have added the name of the customer as it will give them a feeling that you have valued them among a ton of customers that you serve and that you have framed an ad exclusively for them.

Chatbots: ‘The data driver’

Usually, you derive a strategy for your prospect based on the data you collected about them. Hence, the more data you collect about a prospect,  the more you can have a better understanding of them.

Subsequently, this will help you frame a more relevant strategy facilitating the process of turning a prospect into a customer. The chatbots can be used to retrieve more information about a prospect such as their email and phone number by scanning various sources available on the internet.

It also delivers data about the customer’s purchasing pattern and their commonly visited sites, which will also help you make accurate predictions about them. So, chatbots are also regarded as ‘Data Drivers.’

Today, all the top brands have their very own chatbots to enhance their business and to generate leads. Their proactive nature and fast-paced action have caught the attention of people.
Hence, they are looking to take advantage of this technology to achieve their goals on social platforms. So, incorporate chatbots in your strategy without any second thought. 

Integrate chatbots with social messaging platforms

Many brands discard social messaging platforms without knowing its potential. Social messaging platforms like WeChat, Messenger, and Viber are witnessing a steady rise in their user base.

For instance, Facebook Messenger is home to 1.3 billion users, which is anticipated to reach 2.5 billion users by 2022. A recent survey has noted that 55% of people who interacted with the chatbot are pleased by its ‘conversational tone.’
Hence, integrating chatbots into Messaging platforms will also play its part in uplifting your sales.

Renowned brands like H&M and Domino’s Pizza have integrated their chatbots with Facebook Messenger. These chatbots help people place the order within it without switching to the browser or any application.

Bottom line

Chatbots possess all the features that are essential for modern-day marketing ranging from spotting quality leads to interacting with them and driving them to take action.

Since researches are still underway to equip chatbots, it will gain a more prominent marketing role in the coming years.

If you want to start your career as a digital marketer, check here.

— Claire Divas is a US-based freelance content writer and longtime reader about new trends in Digital Marketing. She loves to work in WordPress and focuses on her writing skills. She also experienced in content marketing to make a qualified SEO. You can follow her on Twitter and LinkedIn.

• Posted 9.12.20 at 04:19 am by Roy Osing
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