Be Different or be dead

March 24, 2014

Why success comes from being different than ‘the best’

Source: Pexels

Why success comes from being different than ‘the best’.

‘The best’ describes someone who conforms to expectations more closely than the rest of their herd. Spells more accurately; answers history questions more correctly; obtains the highest mark in the math exam.

The best does a masterful job of performing their task according to the rules of the day; they colour inside the lines perfectly

There are certain professions where conformance to “standard operating procedure” is vital: landing airplanes and performing heart surgery come to mind as functions that require “in the box” thinking and performance (until something goes wrong at least).

In business, conformance is not what drives success. It drives mediocrity and sameness in the herd

Organizations who consistently succeed are brilliant at inventing a new box to play in.

They create new lines to draw in.

They are masters at non-conformity and contrarianism. They focus on breaking away from the herd.

Don’t press yourself or others to be The Best.

Honour weird, odd, quirky, strange, “out there”, ridiculous and unusual.

They will get you to where you need to go.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 3.24.14 at 06:44 am by Roy Osing
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