Be Different or be dead

October 21, 2013

Why ‘heading west’ makes a really good business plan

Source: Pexels

Why ‘heading west’ makes a really good business plan.

‘Let’s head west’ might not be seen by many to be a sound business plan.

After all, it is a rather a vague goal; a foggy picture of what it will look like when the destination is reached.

That said, I suggest that it is a meaningful outcome to achieve, because it is impossible to see what the eventual outcome looks like when it is declared.

There are too many unpredictable variables impossible to account for up front will come into play once the journey ‘west’ is undertaken.

Economic fluctuations. New competitive moves. Changing customer demands. New disruptive technologies.

All are impossible to define when a business plan strategy is formulated.

And in fact it is unproductive to spend copious amounts of time trying to account for the random and unpredictable events that will hit you upfront when the strategy is being developed.

The best approach is to develop strategy as best as you can based on what you understand and know for certain today.

Get it just about right and start implementing it.

And be open to refining it as you move forward and learn how the execution of the strategy is going.

The execution component will determine the eventual outcome; the strategic destination.

A strategy-in-motion is the only way to achieve the outcome you are destined to achieve.

Be ok with ‘west’ as your direction and pour your energy into execution and you might eventually discover that Vancouver was the place you were destined for all the while.

You just didn’t know it when your journey began.

Cheers,
Roy
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• Posted 10.21.13 at 05:34 am by Roy Osing
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