Be Different or Be Dead

by Roy Osing

Never has it been more important to carve out a Distinctive and Unique place for your organization in the market than it is today.

The global economy is unpredictable. Competition is intense as new competitors are entering the market at a blistering rate.

Markets are cluttered with sameness; products and services are undifferentiated and competitive claims blurred in a crowd.

Customers are more empowered than ever before, establishing relationships with suppliers that deliver distinctive solutions and ignoring those that don’t.

Which organizations are successful and survive this challenging business environment, and what separates them from the others that struggle, hang on and eventually fail?

Those that are able to win this battle are DiFFERENT from their competitors. They survive the scrutiny of the discriminating customer by providing relevant, compelling and unmatched value. Those that have no distinctive identity simply will not make it.

My book is designed to help organizations successfully position themselves in this hyper-competitive environment and build a thriving future. It offers you the real deal: differentiation and business building practices that have been successfully implemented in the real world across the major functions of Creating Business Strategy, Marketing, Sales and Customer Service.

It focuses on execution: the things that you can do today to build your business and immunize it against performance decline and failure tomorrow.

BE Different or be dead gives you solid advice that will enable you to create remarkable distinction in a faceless competitive herd. If you are looking for exciting Practices to grow your business and practical ways to successfully implement them, this book will be your best friend. You won’t put it down!

It is now in its Second Edition

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BE DiFFERENT or be dead Current Events

Check It Out!

“Roy was a critical force in guiding St John Ambulance to create a new and DiFFERENT Strategic Game Plan for our future. The Game Plan our Leadership Team created (in less than two days!) under Roy’s leadership and prodding is practical, pragmatic and compelling. Our ONLY Statement clearly separates St John from our competition. Roy adds more than great facilitation. His BE DiFFERENT expertise and rich experience allowed us to cut through the clutter and get to a winning Strategy FAST. In addition, his guidance and mentoring in implementing our Plan has enabled us to make amazing progress in a few short months! I heartily recommend Roy to ANY organization wanting to renew its direction and get on with it FAST”.—Craig Wilson, Chair, St John Ambulance, Vancouver

“His formula for the ONLY Statement is the simplest branding principle I’ve ever run across”— Rick Spence, The National Post Newspaper, Toronto

“Two years ago I asked Roy to help me create a Strategy that would breathe life into my new business idea. He did that an more. His vast experience, achievements and personal engagement skills allowed me to create a practical Strategic Game Plan in less than 2 days! My Plan declares my market uniqueness through The ONLY Statement and I was able to begin executing as soon as my session with Roy was over. Want to carve out your direction? Call Roy. You will be extremely pleased with the results.”—Tina Thompson, CEO MUG Solutions, Vancouver


As Featured On EzineArticles

 

Roy’s You Tube Channel

“Roy guided us to create our ONLY Statement that clearly defines our unique competitive position. As well, he gave us his invaluable insight and ideas on how we can quickly grow our business.
Roy is remarkable! His approach is engaging and practical, and leverages his rich and varied experience in leading organizations for over 30 years. I was amazed that we were able to achieve so much progress in so little time.
If you want to move your organization quickly to a new level, call Roy NOW.”—Nancy MacKay, PhD CEO, MacKay CEO Forums, North Vancouver, BC

An interview with Idea Mensch.com, a site “Featuring people with good ideas from all over the Internet”.

Small Business Delivered.com now publishing my Blog Articles for Entrepreneurs. Check them out

“Roy’s concept of the ONLY statement is immensely powerful, and gave me a new perspective for my own company brand promise. If you have the opportunity to hear Roy live, consider it a distinct privilege. This book is a must read for those who seek success in the 21st century.”
— Dr. David Chalk, Creative Director of The WOWFactory.ca

“In his book, Roy introduces one of the simplest and most effective ways of thinking about differentiation. He calls it your ONLY statement.”—Jason Sokol, Marketing Matters

Ezine is publishing my Blog Articles.

“I think this is a real launching pad to lift off from…the “Status Quo” is no longer acceptable, Best of Class is the new “minimum” and Being Different…IS possible!”—Mike Nott, Principle, Dundee Securities, Vancouver

November 17, 2010 Interview CTV Business News Network, SqueezePlay Show

 

  

Upcoming Events

May 16,17 - Strategic Game Plan Creation for Cupcakes by Heather and Lori, Vancouver, BC

May 28, 2012 - MacKay CEO Forums BE DiFFERENT or be dead: Acts of Leadership Presentation

May 31 - ONLY Workshop for BC Printing and Imaging Annual Conference Vancouver, BC

NEW!!! Sept 11-12 - How to Stand-out NOT Fit-in 3 Day Workshop, Lac d’Annecy, France

“Thank you so very much, Roy for sharing your business strategy wisdom with us. Your workshop was the most concise, targeted, relevant workshop I’ve ever attended! You are so much *not* like a consultant or university professor, thank you!”—Darrin Parker Type 1 ‘74, Pumper ‘00, Insulinpumps.ca, Oakville, Ont

“...I attended a four hour Roy Osing Workshop and discovered an excellent speaker who does not speat ‘at’ you but ‘with’ you in the delivery of his message. More importantly, he delivers a message that is vital for today’s competitive world. I believe that the level of competition (all industries) is about to go vertical. Roy’s BE DiFFERENT or be dead concept is the answer”— Michael Nott, Branch Principle, Dundee Securities

The Art of Positioning ONLY Statement Article by Jason Sokol

BC Marketing Mentress Podcast Interview of BE DiFFERENT or be dead

A nice overview presentation of my BE DiFFERENT Stuff. Slides with audio. Click here for the Kordari Business Success Stories Feature

What does ‘ONLY’ mean to you? National Post Article by Rick Spence

“He has convinced me the most important word in your business is ONLY because if you’re not using it everyday, you’re missing a golden opportunity to rise above the competition”— Rick Spence, Writer, Consultant and Speaker, Toronto, Ontario

ORGANIZATIONAL ASSESSMENT QUIZ

An automated tool intended to tell you where your organization sits on the BE DiFFERENT continuum. Are you well along to adopting BE DiFFERENT principles or are you just beginning the journey? Have some fun and find out.

 

ASK ROY

Are you interested in a BE DiFFERENT point of view on an issue you are dealing with in your organization? This Virtual Consulting Service is your chance to ask a question or describe an organizational problem to Roy and get his comments, opinion and suggestions. 

 

READER CONNECT

This is your opportunity to weigh in on a BE DiFFERENT topic or to share your experiences with Roy. As you read the book, make notes and share them. Who knows: your organization might make the next edition!