The economy is unpredictable.
Competition is intense as new competitors are entering the market at a blistering rate.
New technology “rains down” relentlessly.
Markets are cluttered with sameness; products and services are undifferentiated and competitive claims are lost in the crowd.
Customers are more empowered than ever before, establishing relationships with suppliers that deliver distinctive solutions and ignoring those that don’t.
Which organizations are successful and survive this challenging business environment, and what separates them from the others that struggle, hang on and eventually fail?
Those that are able to win this battle are DiFFERENT from their competitors. They survive the scrutiny of the discriminating customer by providing relevant, compelling and unmatched value.
Those that have no distinctive identity simply don’t make it.
BE Different or be dead will help organizations successfully position themselves in this hyper-competitive environment and build a thriving future.
Check It Out!
“Two years ago I asked Roy to help me create a Strategy that would breathe life into my new business idea. He did that an more. His vast experience, achievements and personal engagement skills allowed me to create a practical Strategic Game Plan in less than 2 days! My Plan declares my market uniqueness through The ONLY Statement and I was able to begin executing as soon as my session with Roy was over. Want to carve out your direction? Call Roy. You will be extremely pleased with the results.”—Tina Thompson, CEO MUG Solutions, Vancouver
“Roy guided us to create our ONLY Statement that clearly defines our unique competitive position. As well, he gave us his invaluable insight and ideas on how we can quickly grow our business.
“Eight months ago I contacted Roy Osing to help us create our “We are the ONLY ones that “statement. This was one of THE BEST decisions I have made as a leader of our organization. The journey with Roy in creating our Strategic Game Plan and taking it to execution mode has been extremely rewarding not only for me but for each of our team members. Roy’s approach is so refreshingly DIFFERENT that I asked him to continue to guide us and hold our (my) feet to the fire. Through his hands-on and day to day coaching we continue to benefit from his rich knowledge, experience and very practical approach. Insulinpumps.ca has staked its position in the market as being a company that truly does STAND OUT.”—Melany Hellstern, CEO, insulinpumps.ca, Oakville,Ontario
“Roy’s concept of the ONLY statement is immensely powerful, and gave me a new perspective for my own company brand promise. If you have the opportunity to hear Roy live, consider it a distinct privilege. This book is a must read for those who seek success in the 21st century.”
“His formula for the ONLY Statement is the simplest branding principle I’ve ever run across”— Rick Spence, The National Post Newspaper, Toronto
“I think this is a real launching pad to lift off from…the “Status Quo” is no longer acceptable, Best of Class is the new “minimum” and Being Different…IS possible!”—Mike Nott, Principle, Dundee Securities, Vancouver
“Roy was a critical force in guiding St John Ambulance to create a new and DiFFERENT Strategic Game Plan for our future. The Game Plan our Leadership Team created (in less than two days!) under Roy’s leadership and prodding is practical, pragmatic and compelling. Our ONLY Statement clearly separates St John from our competition. Roy adds more than great facilitation. His BE DiFFERENT expertise and rich experience allowed us to cut through the clutter and get to a winning Strategy FAST. In addition, his guidance and mentoring in implementing our Plan has enabled us to make amazing progress in a few short months! I heartily recommend Roy to ANY organization wanting to renew its direction and get on with it FAST”.—Craig Wilson, Chair, St John Ambulance, Vancouver
“...I attended a four hour Roy Osing Workshop and discovered an excellent speaker who does not speat ‘at’ you but ‘with’ you in the delivery of his message. More importantly, he delivers a message that is vital for today’s competitive world. I believe that the level of competition (all industries) is about to go vertical. Roy’s BE DiFFERENT or be dead concept is the answer”— Michael Nott, Branch Principle, Dundee Securities
“He has convinced me the most important word in your business is ONLY because if you’re not using it everyday, you’re missing a golden opportunity to rise above the competition”— Rick Spence, Writer, Consultant and Speaker, Toronto, Ontario
BE DiFFERENT QUIZ
An automated tool intended to tell you where your organization sits on the BE DiFFERENT continuum. Are you well along to adopting BE DiFFERENT principles or are you just beginning the journey? Have some fun and find out.
Are you interested in a BE DiFFERENT point of view on an issue you are dealing with in your organization? This Virtual Consulting Service is your chance to ask a question or describe an organizational problem to Roy and get his comments, opinion and suggestions.
This is your opportunity to weigh in on a BE DiFFERENT topic or to share your experiences with Roy. As you read the book, make notes and share them. Who knows: your organization might make the next edition!