Be Different or Be Dead

by Roy Osing

Never has it been more important to carve out a unique place for your organization in the market than it is today.

The global economy will always be unpredictable; regional and local economies will be no different. Consumers and businesses alike are cautious in making expenditures. Competition is intense as businesses jockey for the winning formula to attract customers, remain profitable and survive.

Take a look around you. What separates organizations that survive the “body blows” imposed by today’s challenging business environment, and thrive and prosper, compared to others that struggle, hang on and eventually fail?

Organizations that are able to win this battle are BE DiFFERENT from their competitors. They survive the scrutiny of the discriminating customer by providing relevant, compelling and unmatched value. Those that have no unique identity simply will not make it.

My book is designed to help organizations successfully navigate through the turbulent waters ahead and build a profitable future. It offers you the real deal: performance enhancement and business building practices based on solid business principals that have been successfully implemented in the real world across the major functions of Strategy creation, Marketing, Sales and Serving Customers.

It focuses on execution: the things that you can do today to build your business and immunize it against performance decline and failure tomorrow.

BE Different or be dead gives you solid advice that will enable you to leave your competitors in the dust. If you are looking for exciting practices to grow your business and practical ways to successfully implement them, this book will be your best friend. You won’t put it down!

It is now in its Second Edition @ $29.95 USD; $34.95 CDN

GET STARTED: LEARN MORE | BUY THE BOOK

BE DiFFERENT or be dead Current Events

Check It Out!
STRATEGIC FACILITATION

Looking for an experienced & skilled professional to facilitate your Planning Session? Call Roy and get Proven processes AND Unique content. 

“I had the opportunity to hear Roy present content from his book BE DiFFERENT or be dead; an experience which resulted in an epiphany moment for me. As a speaker myself, I am always hoping to encounter great insights and wisdom, and this single talk exceeded these expectations. There are always small pieces to the puzzle of business success that one wishes to acquire, and let’s just say Roy helped me find some very important center pieces.”
— Dr. David Chalk, Creative Director of The WOWFactory.ca, Vancouver BC
 

 

BE DiFFERENT or be dead Growth and Survival Series

Join me for my October 2010 Webinar Series that will “go deep” on my Practices that will help you thrive and survive these challenging times:
Strategy Creation
Marketing
Sales
Serving Customers

A nice overview presentation of my BE DiFFERENT Stuff. Slides with audio. Click here for the Kordari Business Success Stories Feature

An interview with Idea Mensch.com, a site “Featuring people with good ideas from all over the Internet”.

Small Business Delivered.com now publishing my Blog Articles for Entrepreneurs. Check them out

Join me at The League of Kickass Business People for Articles and other cool stuff.

“Roy’s concept of the ‘only’ statement is immensely powerful, and gave me a new perspective for my own company brand promise. If you have the opportunity to hear Roy live, consider it a distinct privilege. This book is a must read for those who seek success in the 21st century.”
— Dr. David Chalk, Creative Director of The WOWFactory.ca

 

Check these BE DiFFERENT VALUE OFFERS

TASTER SEMINAR

Add a personal dimension to your experience of reading the book by bringing it to life with author Roy Osing as he presents a custom, two hour sampling of the BE DiFFERENT Practices it contains. It’s an experience you won’t soon forget.

CUSTOM WORKSHOP

If you are anxious to learn more about a specific Practice, you can probe and examine it deeply with Roy in this half-day, interactive learning experience that is customized to meet your specific needs. You choose the material and Roy does the rest!

STRATEGY CREATION

The ultimate BE DiFFERENT experience: engage a team of people in your organization for three days and come away with a Distinctive Strategy for your overall organization, marketing, sales and service teams. And, go home on day four and be able to execute it!

ORGANIZATIONAL ASSESSMENT QUIZ

An automated tool intended to tell you where your organization sits on the BE DiFFERENT continuum. Are you well along to adopting BE DiFFERENT principles or are you just beginning the journey? Have some fun and find out.

 

ASK ROY

Are you interested in a BE DiFFERENT point of view on an issue you are dealing with in your organization? This Virtual Consulting Service is your chance to ask a question or describe an organizational problem to Roy and get his comments, opinion and suggestions. 

 

READER CONNECT

This is your opportunity to weigh in on a BE DiFFERENT topic or to share your experiences with Roy. As you read the book, make notes and share them. Who knows: your organization might make the next edition!