NEVER has it been more important to carve out a distinctive and unique place for your organization (and yourself) in the market than it is today.

The economy is unpredictable.

Competition is intense as new competitors are entering the market at a blistering rate.

New technology “rains down” relentlessly.

Markets are cluttered with sameness; products and services are undifferentiated and competitive claims are lost in the crowd.

Customers are more empowered than ever before, establishing relationships with suppliers that deliver distinctive solutions and ignoring those that don’t.

Which organizations are successful and survive this challenging business environment, and what separates them from the others that struggle, hang on and eventually fail?

Those that are able to win this battle are DiFFERENT from their competitors.

They survive the scrutiny of the discriminating customer by providing relevant, compelling and unmatched value.

Those that have no distinctive identity simply don’t make it.

They die.

My work will help organizations successfully position themselves in this hyper-competitive environment and build a thriving future.

My blog and my books contain the essentials of the journey.

Join me.




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