From Strangers to Supporters: Real Conversations Around My Work 💬✨

I am endlessly grateful for the wave of support from across the globe—each like, share, and comment
has turned my work into our mission. 🙏💫

Here are the Thoughtful Remarks of those who once were strangers, now voices in a
shared story of connection and growth… 📖💬

“Roy is AWESOME!
He's generous, holding nothing back. He provided tons of raw, hard-earned insights on business growth, customer focus, and standing out in a crowded market.
Roy’s not here to impress you with buzzwords or tricks or hacks. he goes straight into frameworks and real-world STRATEGY. Things that work today and 50 years from now. (Even in the AI world we are in right now.)
His “Be Different or Be Dead” approach is brutally honest and wildly effective. He laid out the framework, how to build your “only” statement, and how to actually embed care into company culture, without it sounding like corporate nonsense.
The conversation was awesome. High energy, straight talk, and zero theory for theory’s sake. I walked away with notes, clarity, and a few ideas I’m already applying in my own business. I'm sure listeners will get a ton of useful insights.
If you’re running a podcast that speaks to business peeps, Roy will bring the insights that makes you look like a hero!” — Listen to the Podcast

— Perry Fong, Host, The Evolve Metrics Station Podcast

“I hope this email finds you well! I wanted to extend my heartfelt gratitude for being a guest on Vision Pros Live and sharing your expertise and passion for differentiation with our audience. Your insights into Be Different or Be Dead were truly inspiring, and your approach to creating growth through uniqueness resonates deeply.”

— JaVanka McGee. Co-Host, Vision Pros Live Podcast

“Never before have I recorded a podcast and been so overwhelmed by so many pearls of wisdom.
Roy Osing is the business mentor I wish I had.
He is a powerhouse of energy, knowledge, experience and success.” — Listen to the Podcast

— Dave Barr, Host, The Real Life Buyer Podcast

“Having Roy Osing as a guest on the podcast was a truly remarkable experience. Roy brought an unparalleled depth of knowledge and energy to the conversation, sharing his insights with clarity and passion. As a visionary leader and innovator who scaled a startup to over $1 billion in sales, Roy's expertise in audacious and unconventional business strategies is nothing short of inspiring.
What sets Roy apart is his ability to connect with the audience through real-world examples and actionable advice. He doesn’t just theorize; he provides practical, proven methods to achieve extraordinary results in both business and personal growth. His authenticity, coupled with his bold, "crazy not normal" approach, makes him a standout voice in the world of entrepreneurship and leadership.
We are grateful to have had Roy Osing as a guest and highly recommend him to any podcast or platform looking for a thought leader who challenges the status quo and inspires others to break away from the ordinary.“ — Listen to the Podcast

— Caroline Biesalski, Host, Inspired Choice Podcast

“Roy Osing is a Masterclass Advisor who every business needs to help them plot a successful future. Roy helped us build a plan for our business using his own unique Strategic Game Planning Process.
It was an amazing experience! In just 48 hours we were able to reframe our business to be the ONLY one who does what we do to deliver truly unmatchable services and solutions to our customers.
I would strongly recommend Roy to ANY business wanting to take themselves to another level and carve out a unique position in their markets. Thanks Roy!”

— Matt Baydala, Co-Owner, Bayside Enterprise, Delta Canada

“As president, Roy Osing guided a Canadian early stage internet company to $1 billion in sales.
He identifies six major drivers that helped to achieve that growth, including differentiation, planning, and championing the frontline staff.
He insists that there are no silver bullets – running a business is a game of inches.” — Listen to the Podcast

— Chris Ashmore, Host, The Business Essentials Daily Podcast

“If you can’t differentiate yourself in a rapidly changing, highly unpredictable and insanely uncertain market, the outcome will be filled with agony.”
With these works, John, Rich and I explore every nook and cranny of my Be Different or be dead journey from killing “Dumb Rules” to “Hiring for Goosebumps”
Listen in… — Listen to the Podcast

— John St. Pierre, Host, The Entrepreneurs United Podcast

“Roy is an expert in making businesses successful. He has tons of experience and knows exactly how to make a company really stand out from the crowd.
This episode is great for students, young entrepreneurs, or anyone interested in starting their own business.
Get inspired to make your business idea amazingly unique with advice from Roy Osing!” — Listen to the Podcast: Simple Proven Ways to Break The Horrific Mold

— Ryan Sherrer, Host, Entrepreneurial Insights Podcast

“Customers don’t like it when they’re told “No, you can’t do that,” or “No, you can’t have that.”
Many organizations insist on rules and regulatory systems to control and handle large numbers of customers.
The problem is, observes entrepreneur Roy Osing, they ignore customers as individuals, which leaves them annoyed and upset.
And you don’t want that! Instead,
Roy encourages businesses to implement a strategy of “YES!” — Chris Ashmore, Host, Listen to the Podcast

— Chris Ashmore, Host, The Business Essentials Podcast

“We've got something exciting for you. In the latest episode of 'Sell The Sizzle', we had the privilege of hosting Roy Osing, a seasoned pro in the world of sales and marketing. And he dropped some real gems.
The concept of 'the only'. It's not about being better. It's not about being number 1. It's about being the ONLY one. The only one that does what you do.
According to Roy, that's the ultimate manifestation of being different. Of having a differential advantage.
In a world where everyone is trying to outdo each other, to be the best, the fastest, the most efficient, we often forget about uniqueness. About being the only one with our particular set of skills, offerings, and value.
Tune into Season 2, Episode 1 of 'Sell The Sizzle' to hear more about this unconventional approach to sales. You won't regret it.” — Listen to the Podcast: How To Be The ONLY Game In Town

— Mick Holly, Host, Sell The Sizzle Podcast