Be Different or be dead

Six Acts of Leadership

The challenge facing a leader in today’s highly volatile economy is formidable.

It is to create an organization to stand out, not fit in; to build a truly unique enterprise that is special in the minds of its customers and feared by its competitors.

Companies that fail to break away from the competitive herd and establish themselves as unique, distinctive and remarkable to their customers fade away and eventually die.

Road kill is everywhere.

Six Acts of Leadership contains my secrets for leaders who want to create sustainable success for their organizations; who want to build something special that will be honored by their customers and loved by their employees.

Six Acts will help mediocre managers become brilliant leaders.

Audacious leaders who focus on how to execute their business plan to achieve amazing results rather than spend their time agonizing over how to make their plan more ‘perfect’ to fit the planning techniques ascribed by the academics.

Brilliant leaders create The ONLY Statement as the competitive claim for their business, that clearly separates themselves from their competitors.

Daring leaders who are hell-bent on creating memorable experiences for their customers.

Amazing leaders who serve their employees and make it a priority to make it easy for them to do their jobs.

Key concepts

Here are a few sound bites on practices you can look forward to from my book:
— Build your business plan with execution in mind.
— Don’t be merely the best at what you do; be the ONLY one who does what you do.
— Shed product thinking; start thinking experiences.
— Focus on your existing loyal fans before thinking of acquiring new ones.
— Satisfying others isn’t good enough; if you want them to follow you must dazzle them.
— It’s the little things that kill you, so pay attention to them.

— Get into the workplace and serve around.
— Exercise your strategy hawk role.
— For God sakes, micromanage!
— Be nosy.
— Live with the frontline.
— Have regular bear pit sessions.

— Practise your speech style.
— Copy weird people.
— Treat unexpected events as emergencies.
— How to engage your people.
— ‘Line of sight’ leadership.
— Hire for goosebumps.

What some of my readers say…

“Roy’s done it again in this concise, quirky, thought-stimulating, cutting-edge and profitable book.  Open up your note-taking app and engage!” — Arthur R. Tymos, President & CEO Creation Technologies, Vancouver BC

“It’s a good fast read, power-packed with hard-core advice for today’s service providers. Following your advice, companies will learn to separate themselves from the herd and provide everlasting value by creating unique individualized customer experiences. What I like is that it’s an easy read, short, precise and focused on getting things done. I will be tweeting about it too.” — Nerio Vakil, President, Total Business Solutions, Mumbai, India

“Roy does an incredible job diagnosing one of the major challenges leaders face today -competitive mediocrity.  Being different and providing over the top customer service are not easy or inexpensive, but they are your best chance at long term success.  Roy’s work is mandatory reading for every FROGBOX Manager” — Doug Burgoyne, CEO, FROGBOX, Vancouver BC

“Roy has put in words something businesses (and governments for that matter) should all aspire to achieve - to dazzle their customers (or us as citizens). His Six Acts of Leadership provide a clear and simple roadmap to achieve a unique strategic path to sustainable success for any organisation, public or private.” — Egon de Haas, Global Director, Government & Public Services,  PricewaterhouseCoopers International Limited, Amsterdam, The Netherlands

“Six Acts of Leadership. I liked it. I liked the flow, I liked the nuggets of info condensed.” — Tina Thompson, CEO MUG Solutions, Vancouver BC

Cheers,
Roy