Be Different or be dead

Your Business Survival Guide

Never has it been more important for your business to be distinctive—to be different—in the marketplace than it is today.

Consumers are becoming more discriminating and exerting more power in the marketplace. Competition is in incredibly intense as businesses jockey for the winning formula to attract customers, remain profitable and survive in this challenging and unpredictable environment.

Those that don’t face this reality slowly wither and eventually fail. 

In BE DiFFERENT or be dead: Your Business Survival Guide, I share with you my secrets on how businesses can successfully navigate the turbulent waters of the contemporary economy. 

Drawing on what I learned and successfully implemented over my career as a president, CMO and entrepreneur, I give you the real deal: performance enhancement and survival ideas based on solid business principals that work in the real world.

I focus on unheard-of strategies that I personally developed and executed: exceptional things you can do today to immunize your organization against performance decline and business failure tomorrow.

Practical and proven concepts, not helium-filled theories found in textbooks.

For business strategy executives, marketing and sales executives, customer service executives and business owners and entrepreneurs alike, Your Business Survival Guide is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.

Key concepts

Here are some of the groundbreaking and unheard-of topics in my book you won’t find anywhere else:

— Cut the CRAP.
— Yummy Incoming.
— Planning on the run.
— Execute first, plan second.
— The ‘Head West’ business plan.
— Customer share not market share.
— Serving customers, servicing them.
— The surprise factor.
— ‘How people feel’ customer service.
— Service Recovery = Fix it and do the Unexpected.
— Mistakes build customer loyalty.
— NEW Sales Mantra: ‘LOSE the sale!’.
— Secret Agents.
— Benchmarking sucks.
— The ONLY Statement.
— Product Floggers vs Relationship Builders.
— ‘ME’ marketing.

What some of my readers say…

“I had trouble putting this book down. In these challenging times this is exactly what business leaders need to weather the storm. BE DiFFERENT or be dead by Roy Osing is bang on for sales people, marketing executives, entrepreneurs and owner operators. Learn from Roy…I did!”
— Dr. Peter Legge, OBC, LL.D (HON), CEO/Chairman/Publisher Canada Wide Media Limited

“The business book market is awash in ‘how to’ manuals on a myriad of topics. Some are better than others, most simply a recapitulation of material that is all too familiar. Most make grandiose promises but few deliver. Few are truly different. This book is.”
— Brian Canfield, Director and Chairman of the Board, TELUS Corp

“BE DiFFERENT or be dead is one of the top business books in the U.S.”
—Soundview Executive Book Summaries, Concordville, USA

For business strategy executives, marketing and sales executives, customer service executives and business owners and entrepreneurs alike, BE DiFFERENT or be dead: Your Business Survival Guide is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.

Cheers,
Roy