Roy's Blog: May 2026
May 25, 2026
The Un-Slick Salesperson: Transforming Sales for Tremendous Success

đ The Problem with the “Slick” Salesperson
The aggressive, self-interested sales stereotype erodes trust.
Behaviors like not listening, hard selling, and prioritizing the close damage long-term relationships and the profession’s image.
đĄïž From Cost Center to Strategic Asset
The transformation begins by making customer loyalty the primary strategic goal.
Sales must become a core strategic resource, not just a function for moving product.
đ The “Un-Slick” Behaviors That Build Trust
Shed the negative image by adopting simple, powerful behaviors:
âȘïžPaying genuine attention to customer needs.
âȘïžPracticing active listening to understand desires.
âȘïžMaking every interaction about the customer, not yourself.
đ€ Focus on Strategic Relationship Building
Businesses need relationship builders, not just sales reps.
This means cultivating long-term connections that drive consistent revenue through positive, respectful engagements.
đĄ Driving Loyalty Through Experience
Loyalty is earned through memorable customer experiences, not just product reliability.
Encourage natural buying by enhancing every interaction.
đ How to Cultivate an “Un-Slick” Sales Team
đŻ Redefine the Role & Incentives â Shift focus from closing deals to building loyalty. Implement compensation plans that reward relationship-building behaviors, not just sales volume.
đ Hire for Empathy & Service Recovery â Employ “cravings gatherers” who understand customer desires and “service recovery addicts” who excel at fixing problems and retaining trust.
đ Reshape Sales Compensation Plans â Advice for sales leaders: Start by allocating 70% of bonuses to product sales and 30% to relationship-building metrics.
Gradually increase the weight on loyalty-building components to incentivize long-term strategic behavior.
âš The Transformed Sales Profession â The future of sales is a redefinition towards empathy, listening, and relationship building. By prioritizing customer experience and aligning incentives with loyalty, you build a powerful strategic asset.
Ready to escape the echo chamber of tired business theories and academic jargon?
Subscribe now and get the same weekly, battle-tested strategies used by a leader who scaled a company to over $1 billion in revenue.
This isn’t theoryâthis is what actually works.
Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.
âThe Audacious Unheard of Ways I Took a Startup to A BILLION IN SALESâ is the latest in my BE DiFFERENT or be dead Book Series.
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- Posted 5.25.26 at 06:00 am by Roy Osing
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May 18, 2026
The ONE THING That Makes Unbelievably Great Leaders: Reacting

The ONE THING That Makes Unbelievably Great Leaders: Reacting
đ The Power of Reactive Leadership: Thriving in Chaos
In traditional leadership narratives, praise is often reserved for visionary strategists who anticipate trends and steer their organizations through predictable change.
The archetype of a great leader is someone who can anticipate future trends with near-prophetic accuracy and navigate their organization seamlessly through anticipated changes.
Yet in todayâs worldâdefined by volatility, uncertainty, complexity, and ambiguityâtrue leadership is less about predicting every twist and turn and more about responding skillfully to upheaval.
This is where the often-underestimated art of reactive leadership takes center stage.
đ When Disruption Strikes: The Reactive Advantage
Reactive leadership steps into the spotlight when unexpected challenges hammer businesses.
In turbulent scenarios, the ability to adjust swiftly and strategically becomes a competitive advantage.
Unlike idealized, predictable environments, the real world is a âRed Oceanââchaotic, saturated with competition, and filled with constant, unpredictable change.
Here, reactive leaders rise to the occasion, anchored by an unparalleled ability to adapt.
đ What Defines a Reactive Leader?
Key Traits of a Reactive Leader:
â
Rejecting Continuity â For reactive leaders, continuity is a myth. They operate on the belief that disruption is inevitable and stay prepared for turbulence ahead.
Their focus isnât on preserving the status quo but on strategizing for disruptions.
â
Planning for Unsuccess â In their view, success is transient.
A winning strategy today may fail tomorrow under new pressures.
These leaders build flexibility into their plans, expecting and embracing change.
â
Mastering Environmental Disruptors â By monitoring market dynamicsâfrom customer power to regulatory shiftsâreactive leaders develop contingency plans.
They assess threats from key stakeholders and prepare strategic responses.
â
Self-Disruption as Culture â To them, self-disruption is essential. Reactive leaders embed this mindset into the organizational culture, ensuring agility and innovation before external forces force change.
â
Living on the Edge â These leaders thrive in discomfort and stay alert during calm periods.
They recognize that prolonged stability can hide risks, and they remain prepared for sudden shifts.
âš Embracing Reactive Leadership for Modern Success
The dominant narrative that celebrates proactive, visionary leadership should expand to honor the virtues of reactivity.
While foresight remains valuable, adaptability and resilience determine success in todayâs business landscape.
Reactive leaders harness the power of change, turning challenges into opportunities.
By fostering a culture that embraces unpredictability, they help their organizations not only endure but thrive in chaos.
This is the hallmark of truly great leadership.
Ready to escape the echo chamber of tired business theories and academic jargon?
Subscribe now and get the same weekly, battle-tested strategies used by a leader who scaled a company to over $1B in annual sales.
This isn’t just theoryâthis is what actually works.
Posts in the ONE THING Leadership Series:
#1. Simple
#2. Serving
#3. DiFFERENT
#4. Disruptor
#5. Translator
#6. ImPERFect
#7. Do-It-Yourself
#8. Thirsty
#9. Strategically Vague
#10. Reactive
Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.
âThe Audacious Unheard of Ways I Took a Startup to A BILLION IN SALESâ is the latest in my BE DiFFERENT or be dead Book Series.
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- Posted 5.18.26 at 06:00 am by Roy Osing
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May 14, 2026
Thoughtful Thursday: Scary Reasons âSafe Spacesâ Are Mind Cages

Thoughtful Thursday: Scary Reasons âSafe Spacesâ Are Mind Cages
đ„ Welcome to another episode of #ThoughtfulThursday â where we challenge every norm, entertain without apology, and incinerate conformity.
Ready to engage in the fight for real thinking? Letâs dive inâŠ
âïž We Are Building Intellectual Prisons and Calling Them Protection
The modern obsession with âsafe spacesâ has twisted the very idea of safety into something sinister: a voluntary confinement of the mind.
đ§± These âSafe Spacesâ Promise Comfort But Deliver Confinement.
They offer the illusion of security while systematically stripping away intellectual courage.
Growth is not polite.
It does not ask for permission.
It thrives on friction, on disagreement, on the raw, uncharted tension between conflicting ideas.
By sanitizing our environmentsâby filtering out every uncomfortable thought, every challenging perspectiveâwe are not preserving our minds.
đ±đ„ We Are Starving Our Minds.
History does not remember those who sought comfort.
It remembers those who dared to be disturbed and different.
Real thinking is not a gentle act.
It is disruptive, demanding, and often deeply unsettling.
To refuse discomfort is to refuse evolution.
It is a quiet surrenderâa choice to remain static in a world that never stops moving.
This isnât safety.
It is avoidance dressed in virtue.
It Is Fragility Masquerading as Strength.
đȘ You Were Not Made to Be Comfortable.
You were made to think, to question, to push, to grow.
Freedom is not the absence of conflictâit is the ability to face it without flinching.
Stop hiding.
Start thinking.
#ThoughtfulThursdayâthe cage door is open. Walk through it. đȘâš
If you’re tired of the coddling and crave more unfiltered takes, subscribe for weekly doses of uncomfortable truths.
Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.
âThe Audacious Unheard of Ways I Took a Startup to A BILLION IN SALESâ is the latest in my BE DiFFERENT or be dead Book Series.
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- Posted 5.14.26 at 06:00 am by Roy Osing
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May 13, 2026
Wacky Wednesday: Why Real Progress is Made By Going Against The Flow

Wacky Wednesday: Why Real Progress is Made By Going Against The Flow đ
Letâs face it: following the crowd is so last decade. đș
If everyoneâs zigging, why not zag?
If theyâre all eating avocado toast, maybe itâs time to bring back the humble peanut butter sandwich. đ„Ș
đŠ© Innovation Doesnât Come From Blending InâIt Comes From Standing Out
Like a flamingo in a flock of pigeons. đŠ
Think about it: the greatest breakthroughs in history happened because someone dared to be weird.
Einstein didnât become a genius by nodding along with Newton.
Nope, he said, âHey, what if time is relative?â and bamâphysics was never the same. đ°ïž
Steve Jobs didnât make the iPhone by copying BlackBerry.
He went full-on âThink Differentâ and gave us a device thatâs basically a mini-universe in our pockets.
đȘ Hereâs the Magic Juice: Being Unpopular Is Where the Magic Happens
When everyoneâs doing the same thing, itâs a race to the bottom.
But when you go against the flowâdo a 180âyouâre in a lane all your own.
Sure, people might call you crazy. They might say, âWhy are you trying to make pineapple pizza a thing?â đ
But guess what? Those same people will be lining up to buy your pineapple pizza when it becomes the next big trend.
So, how do you start?
Simple: embrace the wacky.
If your idea makes people raise an eyebrow, youâre on the right track.
If theyâre laughing at you, even better.
đ Laughter Is Just the First Step Before Theyâre Clapping for You
Remember, the Wright brothers were called lunatics for thinking humans could fly.
Now weâre booking flights to Bali like itâs no big deal.
This Wacky Wednesday, letâs celebrate the misfits, the rebels, the crazy ones and the peanut butter sandwich enthusiasts. đ„
Because real progress isnât made by following the crowdâitâs made by leading it.
So go ahead, zag when everyoneâs zigging.
Who knows? You might just change the world. âš
If you’re tired of the coddling and crave more unfiltered takes, subscribe for weekly doses of uncomfortable truths.
Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.
âThe Audacious Unheard of Ways I Took a Startup to A BILLION IN SALESâ is the latest in my BE DiFFERENT or be dead Book Series.
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- Posted 5.13.26 at 06:00 am by Roy Osing
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