Roy's Blog

April 5, 2019

How to market your business with a limited budget — guest post

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The world of business is a hard journey to invest in. If you are a neophyte entrepreneur, it takes a strong mind and a passionate heart to cope with the changing economy.
At the same time, you also have to be open-minded and innovative when it comes to promoting your business as the competition in the global market is extremely high.

Also, when starting a business, you will probably work on a limited or low budget when it comes to marketing your brand.
To be honest, this is the most common problem of every business owner as they forgot to update the list of advertising methods they can use to sell their product or service.

Hence, this is the best time for you to reflect and step up. You might have problems as you start up your business and market it, but don’t lose hope.

Today, we’ll lift your spirit up by giving you extraordinary ways to market your business even if you have a limited budget.

Invest for scalable advertising channels

According to a recent study conducted by marketers, the best way to promote your business in an inexpensive way is investing in storefront signages.
By working with signage experts like ShieldCo Art, you can produce store signage that best suits your brand.
You can lay out your brand’s vision to them in such a way that they can interpret it and come up with something that’s appealing to the public.

Also, bear in mind that signs are durable and only require low maintenance. So, if you invest this method of advertising your business, you not only gain more customers but at the same time, you save money.

Choose guerilla

One of the most inexpensive ways of marketing your business without investing a lot of money is through Guerilla Marketing.
The term was coined from the book entitled “Guerilla Advertising” which was conceptualized by marketing a product through sabotage, raids, and other ways based on the element of surprise.

In this way, you may employ agents to be on the streets surprising people what your business can do in the most creative way. A flashmob is also effective to get people interested in something that’s happening involving a large crowd.

Evade the social media

The fastest growing platform to market your business is through social media. Nowadays, it is inevitable that people rely on their smartphones in everything that they do. Create advertising pages on Twitter, Facebook, Instagram, LinkedIn, and other popular social media platforms.

Produce valuable content

When you have a website and produce valuable content on your page, you are accomplishing two things at the same time.
This means that if your content is relevant, Google will highly rank your page and at the same time you get high traffic. If this happens you increase your chance of gaining customers who would most likely buy your brand.

Promotions, discounts, and giveaways

Realistically, everybody loves discounts and giveaways. Try to create some games online or directly in your shop to engage everyone and entice them to purchase your products and services while at the same time giving a luxury of discounts, promotional deals and giveaways.
This results in a win-win situation between you and your customers.

Tap some partners

If you are working on a very limited budget for marketing, the best way to stretch the value of your dollar is by partnering with other brands that are complementary to your business.
This means working with manufacturers, vendors, and direct suppliers who can carry your brand name whenever they manufacture their product.

At the same time, suppliers may have established their name already to the public and once they carry and promote your brand, it gives a door to open for possible customers.

Feed the media

Whenever the media features your brand it can be called free marketing and your products are given free publicity.

You can hold a press conference, get involved in community service, or donate to a charity. This is the best way to attract the media and when the time comes they’ll interview you about what you have done for the public and you will also get an opportunity to promote your product for free.

Always consider your audience

Having a limited budget to market your product doesn’t have to be a major problem at all if you understand that your primary goal is to promote your business based on what your potential customers need.

Feed your clients with beneficial information, entertain them, and provide what’s necessary.
In this way, they will continue to patronize your brand and would highly recommend your business to other people. This will surely give you an effortless way of advertising and promoting your business.

Ideally, advertising your business with a limited budget is not an impossible thing to achieve.

What you just need is a creative mind that thinks outside the box.

Sylvia Hopkins is a freelance creative writer. Her experience in digital marketing coupled with an interest in tech entrepreneurship makes her a fine contributor in the field of business and internet marketing.

  • Posted 4.5.19 at 04:39 am by Roy Osing
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