Roy's Blog

February 10, 2018

How to create a website that stands out — guest post

There are more than 1 billion websites on the internet, according to Business 2 Community. That’s right. One. Billion. Because of all the noise out there, the chances of someone randomly finding your organization’s site is very, very low, which means you need to stand out. Here’s how:

Develop Your Branding

You know what the “C” in Coca-Cola or the “G” in Google look like without seeing the rest of the world. You also know the red and white bullseye of Target and the four-colored window of Microsoft. These companies have nailed their branding guidelines to the point that there is no mistaking who they are.

This is what you should aim for with your company’s branding as well. When you’re developing your website, make sure to stick to your specific business colors, logo, wording, imagery, voice, and tone. Your customers should immediately recognize your website as an extension of your business — no ifs, ands, or buts.

Break out

Break out of the Standard Layout

The two- and three-column webpage design is so been there, done that. If you want your website to stand out, you need to break out of this standard layout. Create a look that is unique to your business and suits the content you want to display. For example, if you’re mostly text based, try breaking it up in new ways with textboxes, bullets, numbers, or infographics. If you’re more image based, move your photos, videos, and animation around to create different types of collages, orders, columns, and rows.

You don’t have to teach yourself code to do this, though, so don’t stress. You can still take advantage of easy-to-use tools, like those listed on Best10WebsiteBuilders, to drag and drop, input text, and create the site you’re imagining.

Make Your Own Images

You will not and cannot stand out from the crowd with stock photos. Period. Hire a photographer for the day to take photos of your business, including candids of your employees, and post them to your site.

Make your own videos to post on your website and social media to help your customers get to know you better. You should show off your personality, beliefs, and values through your imagery — and stock photos just can’t do that.

Unique content

Create Unique Content

Just like your images, your content needs to speak to who you are as an organization. Don’t be afraid to find your own style, voice, tone, and wording in your content. Be creative when it comes to the type of content you publish (it doesn’t just have to be blog articles). Every word should help tell your story, so don’t waste it with blase content.

Your website should be just as unique as your company. Show your customers (and potential customers) who you are and what you stand for. Dare to stand out and be different because that’s what it’s all about.

Cherie Wicks is a content provider for Best10WebsiteBuilders

  • Posted 2.10.18 at 02:13 am by Roy Osing
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