Roy's Blog

June 20, 2018

4 strategic ways to make your mark in the eCommerce world — guest post

In 2014, there were around 110,000 eCommerce companies in existence.

By 2017, however, that number had grown to over 2,000,000 according to Pipe Candy’s research. And this doesn’t even include China.

This means that you as an eCommerce store owner face a crazy amount of competition as you bid to stand out in the chaotic eCommerce world.
The good news is that customers are very happy to buy online, and if you get things right, they’ll buy from you.

Now, it might not be possible to turn $200 into $1,000,000 with your store overnight, but you can totally stay afloat and do super well regardless.


Let’s take a look at 4 strategic ways you can make your mark in the eCommerce world.

Simplify the buying process

There are a number of things that consumers want when they shop online, and chief among them is an easy as heck buying process. They want to be able to search and buy quickly.

For one thing, customers expect to be able to buy directly from your website. For another thing, they expect to be able to buy online in just one or two clicks.

Amazon is a great example of a company that has simplified the buying process by reducing the amount of clicks a user has to make before they can make a purchase. If you check MAC Cosmetics’ website, on the other hand, it takes three clicks just to view a product. This is too many.

To simplify the buying process, make it really obvious what a customer has to do to make a purchase. Implement large, colourful buttons and super clear directions and reduce the amount of pages they have to move through along their buying journey.

Install a point of service card reader to ensure payments can be made offline, too. This is particularly important if you currently (or plan to) have a physical or retail store. You want to ensure your brand is accessible across all channels.

Embrace cryptocurrency as a payment method

More and more people are starting to invest in cryptocurrency, but while the amount of goods and services they could purchase with digital coins used to be few and far between, more merchants in 2018 are starting to accept cryptocurrency as a payment method.

That said, many eCommerce stores still don’t accept crypto as a payment method. This means that it’s open season and you’ve got a great chance to be a trailblazer in your niche if you start accepting payment in Bitcoin and alt coin’s. You’ll capture a new audience that your rivals are missing, and this audience will become repeat customers.

In 2018, the world is changing and customers are getting more demanding. By accepting payment in cryptocurrency, you’ll show that you’re actively listening to people, and this will improve your brands reputation.


Offer free shipping

Business models can be the difference between a company doing well online and failing. Amazon has offered free shipping for years, something that’s very attractive to customers.

Naturally, it’s much harder for smaller online stores to offer free shipping. Sending out items around the world is a costly business. But customers love the idea of free shipping and it can boost your sales.

Here are some tips:

— Set a minimum order amount - A customer has to spend at least $X amount before they’ve qualified for free shipping

— Make free shipping a promotional event - For a limited time, offer a free shipping promotion. This will build a buzz around your store and products and can convince window shoppers to become loyal customers.

— Offer free shipping with select items only - Not every item needs to qualify for free shipping. Limit it to low shipping cost items that have a high enough markup that makes them profitable once you’ve factored in shipping fees.

Offer discounts and deals

Discounts aren’t available all the time and this creates a sense of urgency - and urgency is one of the key things that makes customers part with their money. If they don’t make a move now, they fear that they won’t get a second chance.

Knowing your customer is knowing human psychology. We don’t want to miss out on things.

There are many different types of discounts you can offer on your site, from a percentage off to a fixed price off, to the aforementioned free shipping. That said, the type of discount matters, as does how you word your discount. For example, if you were to write “Get $$$” off, it sounds like a win.

These small things matter, but how you present your discount will ultimately depend on the type of customer you have.

Implement different discounts, experiment with the wording and use analytics to see which ones perform the best. Creating an account with Google analytics is a great place to start.

These are 4 strategic ways you can make your mark in the eCommerce world.

Make the buying process simple, embrace cryptocurrency as payment and focus on offering deals and discounts that customers want to see.

Michelle Deery is a writer for Heroic Search, a Tulsa based SEO agency. She writes products content that helps businesses increase their sales and build a powerful brand in the eCommerce world.

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  • Posted 6.20.18 at 04:11 am by Roy Osing
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