March 4, 2024

7 Remarkable Moves to a Jaw-Dropping BILLION in Sales

7 Remarkable Moves to a Jaw-Dropping BILLION in Sales.

How did we take an early stage internet company to A BILLION IN ANNUAL SALES?

Was there one “silver bullet” that explained the phenomenal growth we achieved?

NO!

The BILLION was the result of doing many things that resonated with people in the organization and encouraged them to join our growth journey.

Here’s my Pithy Seven.

#1. Have a plan made to EXECUTE! — My Strategic Game Plan method allowed us to create our strategy FAST! and get on with execution, learning and adjusting it “on the run”.

#2. Be the ONLY one who does what you do. — We rejected the traditional CLAPTRAP claims like “We’re the best…” or “We’re number 1…” and created “The ONLY Statement”, a granular claim that distinguishes one business from another in a way that customers CARE about.

”Lawn and Garden Co. is the ONLY service partner who delivers tailored Property Development solutions for stratas. We only serve Strata Corporations.”

#3. “Cleanse the Inside” of your business. — We cleansed our organization of the CRAP, GRUNGE and STUPID POLICIES that created friction in the value delivery system.

#4. Be a “Line of Sight” leader. — To prevent organizational dysfunction we translated what our strategy meant to each and every employee on our team in terms of what additional things they needed to do and what they had to STOP doing.

#5. Hire for “goosebumps”. — If a prospective employee gave me goosebumps in telling me their story showing how much they “loved” human beings I HIRED them.

#6. Market to what people “CRAVE”, not what they need. — We morphed our marketing machine to discover what our customers desired, lusted for, coveted and craved, spaces where competitors were virtually nonexistent and premium prices could be applied without objection.

#7. Deliver “gasp-worthy” service experiences. — Our Customer Serving Strategy was more than delivering promised value, it was all about taking the customer’s breath away when they engaged with us.

Cheers,
Roy
My 90+ Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 3.4.24 at 04:57 am by Roy Osing
• Permalink

March 3, 2024

80+ proven ways to make your business unbelievably successful

Check out these podcast shows, 100 and counting, where I break down my seventh book, Audacious Unheard-of Ways, and show you how to grow your business and your life!

***NEW! “As president, Roy Osing guided a Canadian early stage internet company to $1 billion in sales. He identifies six major drivers that helped to achieve that growth, including differentiation, planning, and championing the frontline staff. He insists that there are no silver bullets – running a business is a game of inches.” — Chris Ashmore, Host, The Business Essentials Daily Podcast, How Roy Got To $1 Billion In Sales

***NEW! “If you can’t differentiate yourself in a rapidly changing, highly unpredictable and insanely uncertain market, the outcome will be filled with agony.”
With these works, John, Rich and I explore every nook and cranny of my Be Different or be dead journey from killing “Dumb Rules” to “Hiring for Goosebumps” Listen in…— Be Different or be dead. The Entrepreneurs United Podcast

***NEW! “Roy is an expert in making businesses successful. He has tons of experience and knows exactly how to make a company really stand out from the crowd. This episode is great for students, young entrepreneurs, or anyone interested in starting their own business.
Get inspired to make your business idea amazingly unique with advice from Roy Osing!” — Simple Proven Ways to Break The Horrific Mold

***NEW! “Customers don’t like it when they’re told “No, you can’t do that,” or “No, you can’t have that.” Many organizations insist on rules and regulatory systems to control and handle large numbers of customers. The problem is, observes entrepreneur Roy Osing, they ignore customers as individuals, which leaves them annoyed and upset. And you don’t want that! Instead, Roy encourages businesses to implement a strategy of “YES!” — Chris Ashmore, Host, The Business Essentials Podcast

***NEW! “We’ve got something exciting for you. In the latest episode of ‘Sell The Sizzle’, we had the privilege of hosting Roy Osing, a seasoned pro in the world of sales and marketing. And he dropped some real gems.
The concept of ‘the only’. It’s not about being better. It’s not about being number 1. It’s about being the ONLY one. The only one that does what you do. According to Roy, that’s the ultimate manifestation of being different. Of having a differential advantage.
In a world where everyone is trying to outdo each other, to be the best, the fastest, the most efficient, we often forget about uniqueness. About being the only one with our particular set of skills, offerings, and value.
Tune into Season 2, Episode 1 of ‘Sell The Sizzle’ to hear more about this unconventional approach to sales. You won’t regret it.” — Mick Holly, Host, Sell The Sizzle Podcast

***NEW! “I’m excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and personal branding, a concept Roy encapsulates in his mantra, “be different or be dead.
During our conversation, Roy emphasized the critical role differentiation plays in helping businesses stand out from their competitors. He criticized the common practice of using generic claims like “better” or “number one” without actually offering anything unique. According to Roy, being different isn’t about superficial characteristics, but about serving customers in a way that truly matters to them.
He introduced his solution, the “only statement,” which declares what a business is the only one at. This statement is a powerful tool for businesses to differentiate themselves and provide a compelling reason for customers to choose them over their competitors.” — Doug Thorpe, Host, Leadership by Common sense Podcast

***NEW! “In this episode of ‘Podcast Marketing Secrets’ Roy gives us some real-world advice that’s all about growing and scaling your business in just 24 months. Get ready to dive deep into the concept of competing for customer cravings, the power of the ‘only statement’, and why being different is your ticket to unparalleled growth.
He’ll shed light on why rapid execution trumps long-term planning and how creating ‘gasp-worthy experiences’ is the key to dazzling customer service. And this episode is packed with insights that challenge conventional wisdom, push against the over reliance on technology, and advocate for human engagement and a relentless drive toward revenue goals” — Al Morentin, Host, Podcast Marketing Secrets

“In this episode, Roy delivers valuable nuggets to help us understand what it takes to build teams that grow our business.
The discussion was a real “eye-opener” and offered beneficial learning.
Don’t miss this great episode sharing direction and guidance to entrepreneurs, business owners, and leaders who wish to increase revenue, and outperform the competition! — Beverly Hathorn, Host, Teambuilding Cultures Podcast 

In this episode Chris Dubois and I break down the Moves I made and the Methods I used to incorporate the right business toolset to stand apart from the herd and get a BILLION DOLLARS IN SALES! Unbound

“Business plans are traditionally too expensive, they take too much time, they’re too rigid, and they’re not properly implemented. Roy Osing advises on his Strategic Game Plan with a rule of three: focus on the three things that will produce 80% of your results.
Beware, though, of being diverted by what he calls the “Yummy incoming”, the distractions that will pull you away from your game plan.” — Chris Ashmore, for Business Essentials Daily. Don’t Be Distracted by YUMMY!

“We All Live in Red Oceans” podcast on Business is Blumin!
Some people preach that you should look for a “Blue Ocean” where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungry competitors and powerful customers.
Listen and learn how I not only survived in a Red Ocean, I grew a startup business to A BILLION IN SALES!

“Osing’s mantra—be different or be dead—has been the backbone of his audacious journey, driving him to constantly innovate to create ripples of value for his customers.
Osing dissects the magic of differentiation through offering customer experiences that customers can’t resist while ensuring that you’re the only game in town offering it.
This discussion is peppered with personal encounters of working with small companies, outlining the significance of differentiation, and the power of prioritizing the customer experience above all else.
Osing also dives into the world of audacious Leadership by Serving Around and how this seemingly simple idea can pave the way to success in business.” The Power of Differentiation and Audacious Leadership

In this Mindset Growth Show, we unpack my crazy secrets to growing a startup TO A BILLION IN SALES. They’re not complicated but they work.
Pick one gem to try and see what happens! From a Startup to A BILLION IN SALES | Part Two

“Ready for a jaw-dropping journey into the world of audacious entrepreneurship? I just had a mind-blowing chat on the Grownlearn Podcast with none other than Roy Osing, the genius who took a startup to a BILLION in annual sales!
We spilled the beans on “The Audacious Entrepreneur’s Guide: Roy Osing’s Journey to a Billion in Annual Sales.” From crafting bold brands to tackling those make-or-break business moments, Roy’s story is nothing short of extraordinary.”

From a Startup to A BILLION IN SALES | Part One.
What’s the motivation to BE DiFFERENT? Why go on this “painful” journey? Why put up with the backstabbing? Why be The ONLY One? The Mindset Growth Podcast.

In this episode, I discuss why most organizations are too myopic in their #sales #strategy, pushing monthly or quarterly goals rather than embracing a long-term strategy for effective sales. I share my ‘customer report card’ Move to refocus sales teams on nurturing the customer rather than foisting pushy sales techniques. Business Essentials Daily

In this Chasing Happiness episode, we strip the layers of a journey that transformed a startup into a billion-dollar powerhouse.
Roy Osing, a maverick in the business world, shares his unfiltered, raw insights on what it takes to scale the heights of entrepreneurial success. From laughable mistakes to strategic masterstrokes, get ready for a rollercoaster ride of emotions and lessons.” Turning Bold Ideas Into Billions

The Audacious Unheard-of Ways of Using Practical and Common Sense Strategies to Drive Success, The Disruptive Minds Podcast

“Special guest Roy Osing shares very thought-provoking and audacious ideas to help you differentiate yourself from your competition, so you can achieve your goals sooner rather than later and maybe even exceed what you thought possible. This is a must listen to interview.”, The Accountability Podcast

Audacious Leadership is all about breaking away from the normal way leaders practice their art. In this ‘Biz Gone Social’ show we explore the Moves I made to successfully grow a startup to A BILLION IN SALES! Biz Gone Social Podcast

“Roy discusses the importance of breaking out of the “sameness” that businesses have accepted as the norm and standing out to be the ONLY ONE doing……(fill in the blank). We discuss practical ways to make that happen and touch on some of the points from Roy’s many books.”, Customer First Podcast

“This week I was lucky enough to interview a very cool and articulate guy named Roy Osing. One of the highlights of Roy’s illustrious career was driving a company to a BILLION in annual sales. Roy documented his journey in a book - not the ordinary how-to textbook type - but based on what he did differently to actually grow a business to a billion in annual sales.
Let’s fly all the way to Vancouver and explore Roy Osing’s ocean of thoughts through his book ‘Be Different or Be Dead’!”,  The First Customer Podcast

A Journey to A BILLION in Annual Sales. “Join me this week as I talk with Roy Osing, Author of “BE DiFFERENT or be dead,” about his journey to bring his company to $1 billion in annual sales. Roy and I talk about how he reached this milestone through learning on the run, “leadership by serving around” and building trust and consistency within his organization. Roy shares many tips that he has implemented throughout the years and encourages front line recognition and a strong culture to create a successful team.” The Positive Polarity Podcast

From a Startup to a Billion Dollar Sales. “In this episode, host Michael Brooks dives deep into the world of business success with Roy Osing, a renowned business advisor with a remarkable journey. Roy takes us through the audacious strategies he employed to take a small data company and grow it into a billion dollar industry behemoth. If you’re an entrepreneur, business owner, or aspiring leader looking for practical, real-world strategies to scale your business, this episode is a goldmine of insights you can’t afford to miss!”. The Scaling Edge Podcast

Growing Business at an Audacious Level, Your Spectacular Life
The Audacious Unheard-of Ways Roy Osing took a Startup to A BILLION IN SALES. “Roy provides tangible tips and frameworks for developing effective business strategies, leading teams, standing out from the competition and more. You’ll come away with new perspectives and motivation to take your business to the next level.” The Profit Answer Man Show
Famous Interview with Roy Osing. “ Roy is a stellar man with a grand vision and unique walk .. very cool cat….” Joe Dimino, Neon Jazz

Unleashing Audacity: Being DiFFERENT and Dominating the Market. “ This is an episode you won’t want to miss, packed with practical advice, proven strategies, and audacious ways to break away from the norm. Join us in the conversation and learn how to stand out in today’s competitive business landscape. So, tune in, get inspired, and learn how to be audaciously different.” Financial Freedom for Physicians
How a Guy Took A Startup To A Billion In Sales. “Dive into the remarkable journey of Roy Osing, a true powerhouse in the business world. Roy has seen it all and done it all.”, The Pete Primeau Show
Breaking Away From The Herd: Why it’s critical to break away from the herd, be different and the key elements of an audacious leader, The Audacious Living Podcast
How to be the ONLY ONE who does what you do, In Turn Podcast
How to Avoid Being Forgotten, Design your Legacy
Keys to a Great Sales Team, Business Essentials Daily
Standing out. Defining the Fox. Being The ONLY One, Remarkable People

Your Mistakes Could Win You Business, Business Essentials Daily
Differentiation. Why? Why now? Ian Selbie Sales Pro
Being Memorable with Dazzling Customer Service, Business Essentials Daily
What’s Wrong With Blue Ocean Strategy? Business Essentials Daily
How to Build a Remarkable Personal Brand, Author to Authority
How to Stand Out, Spark The Genius

You Can’t Sell People on Ideas Alone, You Must Deliver Results, Time to Shine Today
Building a Unique One-of-a-Kind Business Strategy, Business Essentials Daily
Executing Bold Moves to Unlock Billion-Dollar Growth, The UNLOCKED Show
A Journey to A BILLION IN SALES, From Embers to Excellence
Roy Osing Helps People Cut Through The Noise, Life’s Essential Ingredients

Don’t run with the herd! Business Essentials Daily
How Being Different is the Real Path to Success, Hurricane H
Small Business Mobes for Unbelievable Growth and Success, Time to Thrive Show
How to be Audaciously Different, The KAJ Masterclass LIVE Podcast
Why Compliance Sucks, , Coaching in Session

I’m a guy who took a startup to A BILLION IN SALES, The 12|30 Podcast
Win In A Competitive World With Strategic Differentiation, CPA Marketing Genius
Roy Osing, The Original “How To” Guy, Online for Authors
How to Outperform Your Competition and Achieve Astonishing Growth, Biz Help for You
How I Took a Startup to a Billion in Sales, SalesPop!

The Contrarian Leader, The Introspective Manager
How to Use Books as a Strategic Tool to Standout, The Author Factor
How to Build Your ONLY Statement to Declare Your Uniqueness, Mind for Success
How to Build a Remarkable Personal Brand, Stuck in My Mind

Satisfy Cravings not Needs, Business Essentials Daily
Avoid the Price Trap, Business Essentials Daily
Breaking Through the Noise: Building a Winning Brand that Stands Out From Everybody Else, Curate Your Success
BE DiFFERENT or be dead, Deep Conversations with Dope Individuals

Hiring people Who Like People, Business Essentials Daily
Making Your First $1 Billion, Late Boomers
Debunking Leadership Myths, Business Essentials Daily
The Audacious Communications Skills I Learned as a Leader with Roy Osing, Publicly Speaking with Peter George
Breakaway from Boring! Be Different, Be Audacious, Straight Talk About Small Business Success
Avoid the CLAPTRAP and Move to the ONLY, Weekly Wins and Losses with James Heppner

Differentiating for Success, Success for Life
Creating an ONLY Statement to Differentiate Your Organization, Lubar Executive Education
How to Differentiate your Business and YOU, Terminal Value
Being an Audacious Leader is about Breaking away NOT Pivoting, Leading to Fulfillment
How’s That for Marketing, Leadership Powered by Common Sense

To Have a Successful Career, It’s Important to be YOU, Pursuit of Relentless
It’s Not Complicated. Look Here For the Roy’s Simple Stuff That Works, Business That Matters
Don’t be #1… be the ONLY ONE, Business Essentials Daily
Behind the Numbers is a Different Leader that ‘Lights Fires in People , Behind the Numbers
Be Audacious with Roy Osing, Straight Talk No Sugar Added

Be Audacious and Different, OR Be Dead, InnovaBuzz
Roy Osing’s Leadership Rules for being Audaciously Different, Zoe Routh on Leadership
How to Break Out, Be Different and Make an Audacious Impact, Evolution of Brand
Here’s What Sales Must Do To Succeed In 2022, The Confessions of a Sales Pro
Be Different or be dead Leadership, Tech Pro Unicorn

The ONLY way to Build a Great Business, Hive with Us
From a Startup to a BILLION, Science of CX
Audacity or Death, Fire in the Belly
If Your Sales isn’t Different, it’s dead (or soon will be), The Business of Sales
Going Boldly is about Being DiFFERENT, Russ the Big Guy
Audacious Leadership - Why it’s Absolutely Critical to your Organization’s Success, Lubar Executive Education

Why Innovation Needs You Need to be an Audacious Leader, Mind the Innovation
Roy’s Unheard-of Ways to Achieve A BILLION IN SALES, Aim to Win
How to be Different and Audacious, Leadership is Changing
An Audaciously Different Brand Story, BrandAPeel: Brand Storytelling in a Digital Age
To Live Your Best Life, Live Label Free (But BE DiFFERENT), Label Free Podcast

Cheers,
Roy

Order your copy of ‘Audacious’ NOW at:

Amazon
Google Books
Barnes and Noble
Indigo.chapters.ca
Books-A-Million
Indie Bookstore
Bookshop.org

• Posted 3.3.24 at 07:26 am by Roy Osing
• Permalink

November 27, 2023

How to create a hypnotic brand that makes you standout

How to create a hypnotic brand that makes you standout.

What’s a business brand and what’s the purpose of having one?

Two basic components to a brand. The Promise—CONTENT—and The Look of The Promise—CREATIVE.

At the highest level, a brand for a business is an expression of their strategy in terms of the way that business communicates with its customers.

A brand is a declaration of the unique value and benefits a business intends to deliver to the customers it chooses to serve.

And a brand communicates the personality of the business it wants to convey.

At the highest level, the purpose of a brand is to grow revenues by:
▪️establishing trust,
▪️building long term customer relationships,
▪️generating customer loyalty,
▪️establishing a sustainable competitive advantage. A brand should answer that question “Why should I do business with you and not your competitors?”

Are businesses doing a good job at branding themselves?

Here are some typical examples of brand statements:

“I develop powerful digital marketing strategies that help businesses find new customers.”

“I help individuals reassess their life choices to discover their true paths to success.”

“I develop sustainable business models and marketing strategies to fuel small business growth.”

“I help manufacturing organizations improve their processes to reduce waste and grow profits.”

WHAT’S MISSING?

These brand statements address what the brand owner intends to provide:
- a healthier lifestyle,
- digital marketing strategies,
- improved processes,
- business models.

As a consumer, however, what these statements DON’T tell me is how each brand is different from their competition, and why I should buy their brand and not their competitor’s.

It’s THEIR view of THEMSELVES. They make no attempt to help the customer CHOOSE THEM in the face of alternatives they have available.

In other words these (and most other) brand statements focus on what the brand owner intends to produce with no comparison with the other choices available to the targeted consumer.

And, they typically speak to appearance—what the brand visually looks like, business values—what values the organization aspires to and personality—concepts like ‘rugged’, ‘innovative’ and so on.

SIZZLE DOMINATES SUBSTANCE

And it seems that everyone uses the same textbook approach to building their brand and so none of them are different from anyone else.

What’s an Hypnotic Brand. and why is it important for organizations to have one?

The Hypnotic Brand is different from the traditional textbook approach. It is focused on distinguishing an organization from its competition.

The Hypnotic Brand uses The ONLY Statement as its context: “We are the ONLY ones who…”

The Hypnotic Brand focuses on the difference between one business and every other business.

The Hypnotic Brand comes directly from the organization’s Strategic Game Plan.

It seeks to gain competitive advantage by being the ONLY ones who do what they do in a way people CARE about.

Example…

“Marine Co is the ONLY complete service partner committed to delivering solutions to grow a boat dealer’s business.”
The audacious brand would focus on elements such as long term relationships (not immediate customer-vendor), solutions (not flogging products), business growth (product sales).

Every organization needs an Audacious Brand to define their uniqueness in the highly contested markets they serve. To grow despite growing competition. To build customer loyalty and have a sustaining business.

How do you go about building a Hypnotic Brand?

ESSENTIALLY ONE STEP… Create a tight strategic fit for your brand.

Your brand must be tightly bound to the Strategic Game Plan—SGP—of your organization, it cannot be allowed to ‘float free’ to be on its own.

You need to be able to ‘see’ the organization’s strategic intent when you assess their brand statement.
If you can’t interpret the strategy being pursued by the brand, it means the brand is too cloudy and vague; it lacks strategic relevance.

Successful brands have a direct ‘line of sight’ to the strategy of the organization.

My Strategic Game Planning process makes it easy to establish the strategic imperatives the brand must serve.

By answering three questions it’s done.

✔️ HOW BIG do you want to be? — defines your growth objective for the ensuing 24 months.
An aggressive growth goal suggests that your brand personality should be bold as well perhaps conveying innovation and risk taking.

✔️ WHO do you want to SERVE? — identifies the customer groups you intend to target to generate the revenue from the HOW BIG question.
The WHO represents the customer group your brand is targeted at and ‘speaks’ to.

An hypnotic brand must be targeted at a specific customer group, NOT the market in general.

✔️ HOW will you COMPETE and WIN? — Declare the differences that define you. This represents the content you will use in your brand statement and it uses your ONLY STATEMENT as the way to do it.

As I’ve said before, It’s interesting to me that most brand pundits ignore that people choose one organization or individual over another based on the differences between them, not by the absolute singular claims they make.

Declaring “I develop sustainable business models and marketing strategies to fuel small business growth.” may accurately describe what you do for small businesses, but it says nothing about how you are special or unique among your competitors and hence why I should pick you to help my small business and not any one of them.

An Hypnotic Brand shouts out how you are different from everyone else.

Your unique qualities need to be woven into the brand statement, otherwise the recipient of it is left to their own devices to figure out why they should choose you out of the herd.

Some noteworthy brand statements.

YOUR ‘ONLY’ IS YOUR BRAND PROMISE. JUST ADD PERSONALITY AND VISUAL EXPRESSION.

“Marine is the ONLY complete service partner committed to delivering solutions to grow a boat dealer’s business.”

“ Garden Co. is the ONLY service partner who delivers tailored Property Development solutions for stratas. We only serve Strata Corporations.”

What does a business have to do to effectively execute on its brand promise?

Let’s be clear: the brand statement or promise is at best aspirational and bears little resemblance to the impact felt by the brand when implemented and experienced by customers.

It’s a paper brand position at this stage — a ‘brave idea’ only.

Because at the end of the day, if an organization can’t deliver on its brand promise, the promise is useless and is seen as a lie by all who witness it.

Your brand stays in the ‘dream’ stage until it’s edited, filtered and tested by all of the practical, operational factors that impact the brand’s efficacy.

In my experience, these are the ALIGNMENT FACTORS that either reinforce the brand dream or kill it.

▪️The frontline of the organization who engages with demanding customers day-in and day-out with aggressive competitors must believe the brand promise.
They must feel that they can deliver on the promise 24X7, because if they don’t believe, the brand dies.

▪️Operating processes that impact the way customers engage with the organization must support the brand promise.
If, for example, the brand promises a ‘friendly future’ but the internal policies make it cumbersome and difficult for customers to transact with the organization, the promise and delivery collide and the brand lie is borne over and over again. And the brand dies.

▪️Internal rules and policies affecting the customer experience must be in harmony with the brand promise.
If the brand promises amazing customer experiences but internal rules force the customer through hoops they don’t like, customers are pissed off, they tell their friends what horrific service is being delivered and the brand dies.

▪️Frontline people must have the personal attitude, life experience and competence to deliver the brand promise day-in and day-out.
Rude and uncaring treatment of a customer renders an organization as self-serving and narcissistic with utter disregard for the needs and wants of the people they serve. And the brand dies.

▪️The organization must be cleansed of the grunge and CRAP that gets in the way of employees delivering the brand promise. If frontline people are constantly fighting unnecessary internal roadblocks that get in the way of delivering what customers crave, again, the customer experience suffers and once loyal customers leave for a more friendly environment. And the brand dies.

You can put lipstick on a pig, but it’s still a pig.

- There are many organizations that decide to rebrand themselves without addressing these alignment issues and nothing changes.

- They create a new identity with a flashy new logo and tagline but the essence of the organization carries on the way it always has.

- Leadership seems to believe that the new logo will miraculously change their performance, but it doesn’t.

- They overhaul their web sites with a new look and feel but it can’t mask the ineffective delivery system.

- The same operations problems persist.

- The same employee morale issues remain.

- Competitive vulnerabilities continue despite the fact that how the organization is visually presented to the market has been morphed into something different.

And the brand dream dies…

Cheers,
Roy
My 75+ Podcast Shows that will change your life.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 11.27.23 at 05:18 am by Roy Osing
• Permalink

October 23, 2023

5 easy ways to grow your business fast and furious

5 easy ways to grow your business fast and furious

I was fortunate to lead an amazing startup team to build an internet business to A BILLION IN ANNUAL SALES.

I am often asked on podcasts, what are the secrets to growth? What are the top priorities a leader should pay attention to to drive unbelievable performance?

Make these 5 Moves.

They worked for me.

They’ll work for you.

#1. Have a simple plan — Simplicity Rules! It’s critical to have a business plan  that can be easily communicated to people if you want them to support your chosen direction.

Critical elements of your plan:
▪️Growth targets for the next 24 months.
▪️Customer groups you intend to target to achieve your growth goals.
▪️Competitive strategy - how you intend to differentiate your organization from your competitors.

#2. Be the ONLY ones who do what you do — Having clarity on why people should do business with you and not your competitors is vital to cut through the clutter of competitive claims out there.
And it’s THE prerequisite to business growth.

If you’re not The ONLY One at something your target customers CARE about, your growth goals will be almost impossible to achieve.

#3. Focus on execution — It’s all very well to have a strategy that sounds awesome on paper, but the true rest of an audacious plan is whether or not it can be flawlessly executed day in and day out.

Roy’s Rule if EXECUTE!: for every hour spent on setting direction, spend two hours on how you’re going to execute it.

#4. Ensure every employee has a direct line of sight to your strategy — One of the main reasons growth objectives aren’t met is because employees aren’t clear on what they specifically need to do to execute the strategy.

Some people will get the role that they now have to play but others won’t. This leads to dysfunction and the inability to achieve the growth goals set for everyone.

The solution is quite simple. Leaders need to declare what each employee needs to do to effectively execute on the strategy. The new things they need to take on and the old things they need to give up must be defined in granular fashion.

Effective plan execution—and achieving planned growth—happens when there is a direct Line of Sight  between every employee and the strategy of the organization.

#5. Follow your frontline — Who REALLY knows what’s going on in any organization?

The growth journey requires leaders who ‘stick’ to their frontline, the ‘coal face’ of the organization where customers and competitors intersect with the organization and produce successful transactions or failures.

Spending time with the frontline is often uncomfortable for leaders, because they learn about PROBLEMS! Most leaders would prefer hearing only about what is going well; it makes them feel good. But the reality is that problems—barriers frontline people face in trying to execute the organization’s strategy—that are successfully resolved are extremely powerful in improving performance.

Audacious Leaders dedicate at least 1 day per week to the frontline where their objective is to discover—and REPAIR—what is preventing the strategy of the organization from being pristinely executed.

Fast and furious growth doesn’t happen by doing one thing.

It’s the result of consistently making many small Moves.

These five Moves are critical—and they’ve been proven to work—if you’re searching for a growth formula.

Cheers,
Roy
My 75+ Podcast Shows that will change your life.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 10.23.23 at 05:21 am by Roy Osing
• Permalink