Be Different or Be Dead

Roy’s You Tube Channel

“Roy guided us to create our ONLY Statement that clearly defines our unique competitive position. As well, he gave us his invaluable insight and ideas on how we can quickly grow our business.
Roy is remarkable! His approach is engaging and practical, and leverages his rich and varied experience in leading organizations for over 30 years. I was amazed that we were able to achieve so much progress in so little time.
If you want to move your organization quickly to a new level, call Roy NOW.”—Nancy MacKay, PhD CEO, MacKay CEO Forums, North Vancouver, BC

An interview with Idea Mensch.com, a site “Featuring people with good ideas from all over the Internet”.

Small Business Delivered.com now publishing my Blog Articles for Entrepreneurs. Check them out

“Roy’s concept of the ONLY statement is immensely powerful, and gave me a new perspective for my own company brand promise. If you have the opportunity to hear Roy live, consider it a distinct privilege. This book is a must read for those who seek success in the 21st century.”
— Dr. David Chalk, Creative Director of The WOWFactory.ca

“In his book, Roy introduces one of the simplest and most effective ways of thinking about differentiation. He calls it your ONLY statement.”—Jason Sokol, Marketing Matters

Ezine is publishing my Blog Articles.

“I think this is a real launching pad to lift off from…the “Status Quo” is no longer acceptable, Best of Class is the new “minimum” and Being Different…IS possible!”—Mike Nott, Principle, Dundee Securities, Vancouver

November 17, 2010 Interview CTV Business News Network, SqueezePlay Show

Upcoming Events

May 16,17 - Strategic Game Plan Creation for Cupcakes by Heather and Lori, Vancouver, BC

May 28, 2012 - MacKay CEO Forums BE DiFFERENT or be dead: Acts of Leadership Presentation

May 31 - ONLY Workshop for BC Printing and Imaging Annual Conference Vancouver, BC

NEW!!! Sept 11-12 - How to Stand-out NOT Fit-in 3 Day Workshop, Lac d’Annecy, France

“Thank you so very much, Roy for sharing your business strategy wisdom with us. Your workshop was the most concise, targeted, relevant workshop I’ve ever attended! You are so much *not* like a consultant or university professor, thank you!”—Darrin Parker Type 1 ‘74, Pumper ‘00, Insulinpumps.ca, Oakville, Ont

“...I attended a four hour Roy Osing Workshop and discovered an excellent speaker who does not speat ‘at’ you but ‘with’ you in the delivery of his message. More importantly, he delivers a message that is vital for today’s competitive world. I believe that the level of competition (all industries) is about to go vertical. Roy’s BE DiFFERENT or be dead concept is the answer”— Michael Nott, Branch Principle, Dundee Securities

The Art of Positioning ONLY Statement Article by Jason Sokol

BC Marketing Mentress Podcast Interview of BE DiFFERENT or be dead

A nice overview presentation of my BE DiFFERENT Stuff. Slides with audio. Click here for the Kordari Business Success Stories Feature

What does ‘ONLY’ mean to you? National Post Article by Rick Spence

“He has convinced me the most important word in your business is ONLY because if you’re not using it everyday, you’re missing a golden opportunity to rise above the competition”— Rick Spence, Writer, Consultant and Speaker, Toronto, Ontario