Be Different or Be Dead

by Roy Osing

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Quotable Quotes….

‘I had trouble putting this book down. In these challenging times this is exactly what business leaders need to weather the storm. BE DiFFERENT or be dead by Roy Osing is bang on for sales people, marketing executives, entrepreneurs and owner operators. Learn from Roy…I did!’
  - Dr. Peter Legge, CEO/Chairman/Publisher Canada Wide Media Limited


As Featured On EzineArticles

What are attendees saying about the BE DiFFERENT Seminars? Check out participant feedback. 

Events Itinerary…

Sept 11-14 - How to Stand-out NOT Fit-in 3 Day Workshop, Lac d’Annecy, France

May 2012 - ONLY Workshop for BC Printing and Imaging Annual Conference Vancouver, BC

March 3-4 - Strategic Game Plan Creation Workshop, Insulinpumps.ca, Oakville Ontario

Feb 29 - Be Different; How to Stand-Out NOT Fit-In Seminar Sponsored by Momentum Management Group, Vancouver BC

Feb 8 - Kitsilano Chamber of Commerce Meetup Presentation, BE DiFFERENT or be dead

Jan 26-27 - Strategic Game Plan Creation Workshop, St John Ambulance Community Services, Vancouver BC

Nov 2 - Keynote Address, CSEME West Conference Vancouver BC
Nov 5 - Opening address BC Dental Association Conference Vancouver, BC
Nov 23 - Luncheon Speaker Vancouver Executives Association, Terminal City Club Vancouver BC

Oct 20-21 - Half-day ONLY Workshop and Keynote Address Canadian Federation of Podiatric Medicine 2011 Conference Toronto, Ontario
Oct 24 - - Deeley Harley Davidson Canada Service Strategy Creation Workshop, Toronto, Ontario

Sept 14 - Keynote Speach, Kruger Products LP Sales Conference, Whistler BC
Sept 27 - BE DiFFERENT Sales Seminar Momentum Conferencing, Vancouver BC

Aug 12 - - Deeley Harley Davidson Canada Extraordinary Customer Experience Workshop, Whistler BC

May 10 - Vancouver Rotary Club Luncheon Address: How to BE DiFFERENT In a Fiercely Competitive World.
May 10 - West Point Grey Public Library BE DiFFERENT Book Presentation, Vancouver, 7:00 pm
May 17 -  BE DiFFERENT Presentation BOSS Program Capilano University Vancouver BC
May 30 - June 1 - DiCorp BE DiFFERENT Strategic Game Plan Creation Workshop, Edmonton, Alberta

April 27 - Langley Chamber of Commerce Business Breakfast Club Keynote Address, Langley BC


March 3 - How to BE DiSTINCTIVE and ReMARKABLE Keynote TELUS Dealer Conference, Vancouver, BC
March 4-5 - Strategic Game Plan Creation St John Ambulance Board Planning Conference, Vancouver
March 7 - BE DiFFERENT or be dead ONLY Workshop, Richmond Country Club, Richmond, BC
March 9 - BE DiFFERENT or be dead Overview Barnes and Noble University Village, Seattle WA
March 10 - Half Day ONLY Workshop Barnes and Noble University Village, Seattle WA
March 17 - Maple Ridge Chamber of Commerce How to Outshine Your Competition Presentation Maple Ridge, BC

February 21 - Interview Conversations Live with Vicki St Clair KKNW Seattle, WA
February 25 - How to Distinguish Your Organization From the Faceless Herd Keynote Marketing Smartt Grand Prix 2011 Internet Marketing Conference, Vancouver

January 19, 2011 - BE DiFFERENT or be dead ONLY Workshop, Dundee Securities Corporation, Vancouver, BC
January 20 -  ONLY Workshop, Port Coquitlam, BC
January 21 - irConference2011, ‘If You’re Not ReMARKABLE, Why Should Anyone Invest in You’, Vancouver BC


December 7 - The One and ONLY Learning Experience, Host: Creation Technologies, Burnaby, Canada

November 9 - The One and ONLY Learning Experience, Host: Alpha Technologies, Burnaby, BC, Canada
November 15 - Canadian Association of Movers Conference, Keynote Address, Toronto, Ont
November 16 - The One and ONLY Learning Experience Toronto, Host: CJSMusic, Toronto, Ont
November 25 - BE DiFFERENT or be dead Strategy Creation Seminar, St John Ambulance Society, Vancouver BC
November 24 - The One and ONLY Learning Experience, Host: TELUS, Vancouver, Canada
November 30 - BE DiFFERENT or be dead: How to Separate Your Organization from the Faceless Herd Seminar, Hosted by Jim McKay, President Candoo Systems, Port Coquitlam,  BC

October 13 - The One and ONLY Learning Experience, Host: Creation Technologies, Burnaby, BC, Canada  
Oct 20 - Association of Women Business Owners Address, 6:00PM, Vancouver, BC
Oct 26 - The One and ONLY Learning Experience, Host: Deeley Harley-Davison Canada, Richmond, BC, Canada  
Oct 27 - BE DiFFERENT or be dead Vancouver Public Library Presentation Kitsilano Branch, 6:30 - 8:00 PM, Vancouver BC

September 15 - How to Distinguish Yourself In the Faceless Herd Webinar Video Recording of the Event
September 21 - Vancouver Business Network Meetup Event Photos, 6pm, Vancouver BC
September 23 - Meetup Event Fraser Valley Social Media Group, 7 pm, Langley, BC
September 29 - The One and ONLY Learning Experience Gift Session for Fans, Vancouver, Canada

June 15 - BE DiFFERENT or be dead: Grow your Business and Dominate your Competiion Workshop Event, Terminal City Club, Vancouver BC, 6pm - 8pm
June 22 - BCAMA Senior Executive Program. Speaker and Facilitator, “Success Through Adaptability: Leading in Times of Constant Change”, Vancouver, BC
June - 22 - CWCC PMI 2010 Conference, Vancouver, BC. Check Roy’s Blog Post for the Conference

May 7 - “BE DiFFERENT: The Key to Stayin’ Alive” Keynote Address, British Columbia Association of Broadcasters Annual Conference, Victoria, BC

March 4 - BE DiFFERENT or be dead: Growing and Marketing Your Business for Success, Great Canadian Van Lines Seminar, Vancouver, BC
March 9 - Students in Free Enterprise, SIFE Simon Fraser Workshop, BE DiFFERENT or be dead Practices to Build Your Business and Dominate your Competition, Vancouver , BC

January 13, 2010 - Book presentation Village Books, Bellingham, Washington 700pm
January 13 - Interview on Northwest Cable Network, Seattle Washington 815 Pacific
January 13 - Interview with the Bellingham Journal, Bellingham, Wash.

‘The Calgary Public Library’s customers were won over by Roy Osing’s direct, no-nonsense style and the timeliness of his subject. Attendees came away with practical information and renewed energy to face the challenges of today’s market’
  - Nancy MacKenzie, Customer Service Manager, Calgary Public Library

December 1 - CBCRadio Early Edition Show Vancouver BC.
December 2 - 1 hour LIVE FREE on-line Webinar Virtual Book Tour BE DiFFERENT or be dead Practices in Roy’s book
December 10 - Interview on Insight on Business Radio, Des Moines, Iowa, USA

November 6 - Seminar for People’s Trust Company, Vancouver BC
November 16 - Seminar, IABC/BC Vancouver Sun Speaker Series, Association of Business Communicators, Vancouver BC

October 21 - Terminal City Club Executive Seminar, Vancouver, BC
Oct 21 - Keynote address to North Vancouver Chamber of Commerce Annual General Meeting 530pm PST
Oct 22 - NBC King5 Morning News Interview, Seattle, Washington
Oct 22 - Late Night Conversations Show on blogtalkradio with Allan Holender 8pm PST
Oct 23 - Book Presentation and Signing Barnes & Noble Booksellers, Northgate Mall, Seattle Wash 7:00pm PST
Oct 27 - Interview Global TV Morning News Vancouver, 820am PST

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September 2 - Intervew FM 96.1 ‘Caribbean Express’ Show 1000 am PST
Sept 3 - Vancouver Public Library, Vancouver BC 7-9 pm
Sept 3 -  CBC Radio BC Almanac Show 1235 - 100 pm PST Vancouver, BC
Sept 2 -  Multicultural Fairchild Radio Caribbean Express program 10am PST Vancouver, BC
Sept 5 - Book Signing, Chapters, Langley, BC

July 12 - The Brad Brooks Show, CKNW, Corus Radio Network, 7-8pm

‘I’m so inspired by the book that I cleaned out the entire stock at Chapters and gave a copy to every board member at our planning retreat’
  - Mark Startup, President & CEO, Retail BC

June 2 - CFRB Radio, Bill Carroll Show, Toronto Ontario
June 2 - Book Presentation & signing, McNally Robinson, Don Mills Ont
June 3 - Canadian Better Business Bureau Workshop, Toronto, Ontario
June 9 - Interview CHNL Radio Kamloops, BC
June 9 - Chamber of Commerce, Kamloops, BC
June 9 - Interview CFJC TV Kamloops, BC
June 9 - Book signing Chapters, Kamloops BC
June 11- Chamber of Commerce, Prince George, BC
June 16 - CBC Radio One Wild Rose Show Calgary, AB 1130 am PST
June 18 - Calgary Public Library, Calgary AB
June 18 - Corus Entertainment Customer Seminar, Calgary AB
June 18 - Book signing, DeMille Business Bookstore, Calgary, AB
June 23 - Chamber of Commerce, Nanaimo, BC
June 23 - Book signing, Chapters, Nanaimo, BC
June 23 - CBC Radio All Points West Show, Victoria BC, 410pm
June 23 - Book signing, Chapters, Victoria, BC
June 23 - Book signing, Bollum’s Books, Victoria, BC

‘If you’re looking for the book that will change your business, you’ve found it. Roy will help you break your business into manageable parts and then make every part work. You’ll be able to measure the value of the book by counting the number of dog-eared pages, highlighted sections and notes in the margin.’
  - Brad Brooks, Host of The Brad Brooks Show, The Corus Radio Network

May 1 - Studio 4 Fanny Kiefer TV Interview, Vancouver, BC
May 2 - Book signing, Chapters, Broadway Ave, Vancouver, BC
May 7 - Book signing, Chapters, North Vancouver, BC
May 7 - Forum for Women Entrepreneurs BC, Vancouver
May 8 - Book signing, Chapters, Robson St, Vancouver, BC
May 14 - Chamber of Commerce, Whistler, BC
May 26 - Chamber of Commerce, Abbotsford, BC
May 27 - Chamber of Commerce, Langley, BC
May 31 - Book signing Chapters, Strawberry Hill, Surrey, BC

April 2 - Marriott Maui Ocean Club Sales Team, Lahaina, Maui
April 19 - BC Therapeutic Touch Network, Vancouver,BC
April 21 - Vancouver Board of Trade, Vancouver, BC
April 27 - 0930-1000 Interview on CKNW Bill Good Show Corus Radio
April 28 - Chamber of Commerce, Richmond, BC
April 29 - Corus Entertainment, Vancouver, BC
April 30 - Chamber of Commerce, Vancouver Kitsilano

‘All I have to say is Your Book is Awesome.  It sure changed the way I look at business. You made a difference to me. If there is anything I can ever do for you please let me know’
Jason “NitroMan” Rite, President & CEO, NitroLube Lubricants Canada Corp.

March 5 - Chamber of Commerce, Kelowna, BC
March 30 - Marriott Maui Ocean Club Marketing Team, Lahaina, Maui

February 17, 2009 - Chamber of Commerce, Squamish, BC

 

BE DiFFERENT or be dead Current Events

Check It Out!

“Roy was a critical force in guiding St John Ambulance to create a new and DiFFERENT Strategic Game Plan for our future. The Game Plan our Leadership Team created (in less than two days!) under Roy’s leadership and prodding is practical, pragmatic and compelling. Our ONLY Statement clearly separates St John from our competition. Roy adds more than great facilitation. His BE DiFFERENT expertise and rich experience allowed us to cut through the clutter and get to a winning Strategy FAST. In addition, his guidance and mentoring in implementing our Plan has enabled us to make amazing progress in a few short months! I heartily recommend Roy to ANY organization wanting to renew its direction and get on with it FAST”.—Craig Wilson, Chair, St John Ambulance, Vancouver

What does ‘ONLY’ mean to you? National Post Article by Rick Spence

“His formula for the ONLY Statement is the simplest branding principle I’ve ever run across”— Rick Spence, The National Post newspaper, Toronto

“Two years ago I asked Roy to help me create a Strategy that would breathe life into my new business idea. He did that an more. His vast experience, achievements and personal engagement skills allowed me to create a practical Strategic Game Plan in less than 2 days! My Plan declares my market uniqueness through The ONLY Statement and I was able to begin executing as soon as my session with Roy was over. Want to carve out your direction? Call Roy. You will be extremely pleased with the results.”—Tina Thompson, CEO MUG Solutions, Vancouver


As Featured On EzineArticles

 

Roy’s You Tube Channel

A nice overview presentation of my BE DiFFERENT Stuff. Slides with audio. Click here for the Kordari Business Success Stories Feature

An interview with Idea Mensch.com, a site “Featuring people with good ideas from all over the Internet”.

Small Business Delivered.com now publishing my Blog Articles for Entrepreneurs. Check them out

“Roy’s concept of the ONLY statement is immensely powerful, and gave me a new perspective for my own company brand promise. If you have the opportunity to hear Roy live, consider it a distinct privilege. This book is a must read for those who seek success in the 21st century.”
— Dr. David Chalk, Creative Director of The WOWFactory.ca

“In his book, Roy introduces one of the simplest and most effective ways of thinking about differentiation. He calls it your ONLY statement.”—Jason Sokol, Marketing Matters

Ezine is publishing my Blog Articles.

“I think this is a real launching pad to lift off from…the “Status Quo” is no longer acceptable, Best of Class is the new “minimum” and Being Different…IS possible!”—Mike Nott, Principle, Dundee Securities, Vancouver

“He has convinced me the most important word in your business is ONLY because if you’re not using it everyday, you’re missing a golden opportunity to rise above the competition”— Rick Spence, Writer, Consultant and Speaker, Toronto, Ontario

November 17, 2010 Interview CTV Business News Network, SqueezePlay Show

 

  

Upcoming Events

Feb 8- Kitsilano Chamber of Commerce Meetup Presentation, BE DiFFERENT or be dead

Feb 29 - Be Different; How to Stand-Out NOT Fit-In Seminar Sponsored by Momentum Management Group, Vancouver BC

March 3-4 - Strategic Game Plan Creation Workshop, Insulinpumps.ca, Oakville Ontario

May 2012 - ONLY Workshop for BC Printing and Imaging Annual Conference Vancouver, BC

Sept 11-14 - How to Stand-out NOT Fit-in 3 Day Workshop, Lac d’Annecy, France


“...I attended a four hour Roy Osing Workshop and discovered an excellent speaker who does not speat ‘at’ you but ‘with’ you in the delivery of his message. More importantly, he delivers a message that is vital for today’s competitive world. I believe that the level of competition (all industries) is about to go vertical. Roy’s BE DiFFERENT or be dead concept is the answer”— Michael Nott, Branch Principle, Dundee Securities

The Art of Positioning ONLY Statement Article by Jason Sokol

BC Marketing Mentress Podcast Interview of BE DiFFERENT or be dead

My Sept 15th Webinar Presentation BE DiFFERENT or be dead: How to Distinguish Yourself From The Faceless Herd .

ORGANIZATIONAL ASSESSMENT QUIZ

An automated tool intended to tell you where your organization sits on the BE DiFFERENT continuum. Are you well along to adopting BE DiFFERENT principles or are you just beginning the journey? Have some fun and find out.

 

ASK ROY

Are you interested in a BE DiFFERENT point of view on an issue you are dealing with in your organization? This Virtual Consulting Service is your chance to ask a question or describe an organizational problem to Roy and get his comments, opinion and suggestions. 

 

READER CONNECT

This is your opportunity to weigh in on a BE DiFFERENT topic or to share your experiences with Roy. As you read the book, make notes and share them. Who knows: your organization might make the next edition!