Be Different or Be Dead

by Roy Osing

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Your opinions and comments on the content of the book are welcome. If you don’t agree and take issue with a BE DiFFERENT approach topic or idea, please voice your view. If you have another perspective, pass it along. Roy is totally open to your opinion and wants to hear it.

In addition, if you have an experience (good or bad) to share relating to a BE DiFFERENT topic, please send it along. Others may benefit from your insights and I will incorporate them into my blog.

Reader Feedback

‘Hey Roy. I just want to say that I love your book. I just finished reading it and it’s got marks all over it. I especially like the section on getting to know your customer, value bundling and the ONLY statement. Very useful stuff. Thanks for writing such a user-friendly, easy-to-read and implementation type of book. Can’t wait to see your next one’

    - Donna Hutchinson,Fitness Business Coach, On The Edge Fitness Educators

‘I wanted to thank you for your book Be Different or Be Dead. I read about 40 business books a year but there are so many duds which are articles puffed up and exampled into books.Your book, in my opinion, is refreshing different from the rest, and it should be. I especially enjoyed your customer service section which I plan to apply at our business planning session in Toronto in early Dec. Thanks again and I look forward to your second book.’

  - Jeff Narver, Library Productivity Specialist, 3M Canada Library Systems



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