Your Business Survival Guide



Never has it been more important for your business to be distinctive—to be different—in the marketplace than it is today.

Consumers are spending fewer discretionary dollars. Competition is intense as businesses jockey for the winning formula to attract customers, remain profitable and survive in this challenging environment. Those that don’t face this reality slowly wither and eventually fail. 

In BE DiFFERENT or be dead:Your Business Survival Guide, I show you how businesses can navigate the turbulent waters of the contemporary economy. 

Drawing on what I learned and successfully implemented over my career as an executive leader, and entrepreneur in the telecommunications industry, and as a business consultant, I give you the real deal: performance enhancement and survival ideas based on solid business principals that work in the real world.

I focus on strategies that I personally developed and executed: things you can do today to immunize your organization against performance decline and business failure tomorrow.

Practical and proven.

For business strategy executives, marketing and sales executives, customer service executives and business owners and entrepreneurs alike, BE DiFFERENT or be dead is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.

Cheers,
Roy


What my Readers say…

‘I had trouble putting this book down. In these challenging times this is exactly what business leaders need to weather the storm. BE DiFFERENT or be dead by Roy Osing is bang on for sales people, marketing executives, entrepreneurs and owner operators. Learn from Roy…I did!’
Dr. Peter Legge, OBC, LL.D (HON), CEO/Chairman/Publisher Canada Wide Media Limited

“The business book market is awash in ‘how to’ manuals on a myriad of topics. Some are better than others, most simply a recapitulation of material that is all too familiar. Most make grandiose promises but few deliver. Few are truly different. This book is.”
Brian Canfield, Director and Chairman of the Board, TELUS Corp

“BE DiFFERENT or be dead is one of the top business books in the U.S.”
Soundview Executive Book Summaries, Concordville, USA

For business strategy executives, marketing and sales executives, customer service executives and business owners and entrepreneurs alike, BE DiFFERENT or be dead: Your Business Survival Guide is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.

Cover of Your Business Survival Guide

Your Business Survival Guide is available at the following eRetailers…