Be Different or be dead

November 22, 2010

Why is learning about customers so damn important?

Source: Pexels

Traditional market research doesn’t go far enough.

Periodic studies can’t keep pace with the changing needs of your FANS and everyone uses it.

Customer learning, on the other hand, is a continuous process of learning what your customers want, desire and covet.

And it is a core competency of your business which should never be outsourced.

What’s the key to customer learning? It’s all about LISTENING; REALLY listening to what people have to say.

Pay attention to their words and the results are remarkable; give it lip service and you are doomed.

Here is a brief guide on how to be an effective Listener:

LOOK — them in the eye. Don’t Grin ‘em. Give them your undivided attention. Show that you CARE about what they have to say. Lean forward.

LISTEN — Really listen! Ask questions to clarify. Take copious amount of notes. Don’t interrupt them when they are speaking. It’s about them not you.

LEARN — This is a moment of strategic opportunity; don’t miss it. Discover a secret. Look for hidden VALUE that you can create for them; latent Happiness you can generate.

What’s the ROI on Customer Listening?

LOYALTY — Your FANS will stay with you and tell others how terrific you are. Advocates & addicted followers create annuity streams for you.

LEAP — Beyond the herd who still compete by incremental product feature creep. You will achieve Distinction; Remarkable.

LEAVE — ‘em in the dust. to achieve true separation from the herd. And a clear unique value proposition that others will simply not be able to replicate.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.22.10 at 12:00 pm by Roy Osing
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