August 29, 2011

Serve and Sell

Customer Appreciation Events Don’t Make Sense
Great Leaders are Awesome Translators
Thank You #2
Serve, Serve, Serve and Sell. The fact is, selling is NOT different from serving if done right. Sales = Serving. Period.
Serve someone well by taking time to truly understand their wants and desires, by showing you care about them and you will discover an opportunity to offer them something you provide that will make their life better. Simple.
The problem with Sales today is they are seen as a distinct entity with the responsibility to move what the business supplies to the market. Most Sales organizations are supply-centric and are compensated to flog as much product as they can. Under such a mandate it’s no wonder that the needs of the customer take second priority.
A right angled change is necessary. Sales Serves. The prime role is to Serve in such a way that the opportunities for the company are uncovered through caring engagement and conversation. Effective selling happens within a Serving dynamic not outside it.
And if you do a good enough job at it the customer will be compelled to buy. Compensate your sales people on Serving and trust that sales will result. You won’t be disappointed.

Cheers,
Roy


Join me on Twitter
Connect with me on LinkedIn

Serving Customers | Sales | Permalink
Posted 8.29.11 at 05:00 am by Roy Osing | Read Comments (0) | Leave a Comment