BE DiFFERENT or be dead Blog
September 26, 2009
Marriott is a BE DiFFERENT Company
In Athens Greece at the moment as part of our 2009 vacation in Europe. I am always on the look-out for BE DiFFERENT companies to use as examples for my readers.
The Athens Marriott Ledra is doing the DiFFERENT thing right! Here’ are some of the things I noticed during our most memorable recent stay….
- An unmatched 8th floor view of THE attraction in Athens - the Acropolis.
- Personalized room service - you get to pick the time you want your room made up.
- Consistent service across all Marriott properties - same caring attitude & responsiveness wherever you go.
- A say yes attitude. We showed up at 9am after getting off a cruise ship and they checked us in. We asked for flowers for some friends and they found them and had them delivered to our room precisely when they promised.
- The best BEDS in the world! A distinguishable difference in comfort between the Marriott and any other hotel.
- a Retail Offering - bed packages - around their beds. Their customers want the Marriott comfort at home.
- Images of their other international properties at the reception area, scrolling on flat screen TV’s. This emphasizies their scale and scope and it visually displays the beauty of their properties coupled with dazzling service.
- Multiple power outlets in each room with 110 and 220 service to accommodate their international guests.
- A ‘Ledra Business Package’. For 49 Euros you get breakfast for 2, unlimited high speed Internet access and mini-bar contents - water, soft drinks, wine and beer. No talk of discounts either. Brilliant marketing!
- The manager is part of the customer serving team. It was extremely busy in their 8th floor Panorama Restaurant and the manager was actively engaged providing sealess service to the customers.
- Personalized communications. We had messages on our TV asking if we were interested in having them arrange for airport taxi service on the specific day we were leaving. They were offering a competitive fixed rate to avoid any surprises and to make it easy for us to pay for the service - on our hotel bill.
There you have it. Simple things that they do to BE DiFFERENT and earn my loyalty. The only time I will stay elsewhere is if Marriott isn’t there.
Cheers, Roy Osing
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Posted 9.26.09 at 10:07 pm by Roy Osing | Read Comments (0) | Leave a Comment




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