July 25, 2011

Lady Gaga Misguided

Secret Gathering Process
Power Up with Customer Secrets
THREES: Cut the CRAP

Why wouldn’t she be looking for ways to make it easy for photographers to take shots at one of her concerts? Why wouldn’t she take a leaf out of The Grateful Dead’s marketing playbook and be focused on creating memorable experiences for her concert fans as opposed to trying to control the photo mob.

For a star like her, isn’t it a good idea to have as many shots of her on stage out in the world as possible? Maybe it’s a money thing. She needs the money, right?

The Grateful Dead led the way as THE most successful concert band EVER. They did it by creating ‘mind blowing’ experiences for their fans and by making it easy for them to record their music and take pictures of them. In fact an integral part of their staging was an area built especially for people to record their music and take whatever shots they wanted. Truly years ahead of their time in understanding how to create a Tribe of loyal maniacs.

I don’t get Gaga on this one. She is a formidable marketing machine who I like in many ways. But she is out of tune on this one.

Cheers,
Roy


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Posted 7.25.11 at 06:00 am by Roy Osing | Read Comments (0) | Leave a Comment