January 20, 2011

Six Effective Creativity Busters

Another Retailer Dumb Rule
Three Elements of BE DiFFERENT Marketing
What to do in 2011
Crush innovation. Stultify creativity. Reduce employees to cogs. Reduce thinking to a minimum. Prevent new ideas.

Here are Five trusted Leadership Principles to follow to get you there:

1. Say “That’s not the way we do things around here” whenever someone presents a new idea. This is an effective way of preventing people from even thinking about new ways of doing things.
2. Measure employees on how well they follow Internal Rules and Policies. If you manage performance and compensation on how well people conform to existing Rules they will be unlikely to step out of the box and try something different.
3. Punish people for making mistakes. This is an excellent tool that influences human behavior to avoid doing anything that might be painful.
4. Insist on arduous analysis of every change being contemplated regardless of complexity. This way you won’t do anything.
5. Recognize people for the ways they relentlessly practice the Internal Rules of the organization. A “Best Rule Enforcer” Award Program always gets the message across that doing what the Rules say is more important than using individual judgement.
6. Do only what the Job Description says. Never step beyond your boundaries. Never do the right thing; do only YOUR thing.

Let me know if these work for you. And stay tuned. Many organizations practice more than these Five Steps which I will present to you in future Articles.

Cheers,
Roy


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Leadership | Permalink
Posted 1.20.11 at 06:00 am by Roy Osing | Read Comments (0) | Leave a Comment