December 27, 2010

Choose Wierd Fans and BE DiFFERENT

VP Experience Martketing 
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One path to BE DiFFERENT is to choose a customer group to serve and do it in a way that is completely different than anyone else: products and services offered, the customer experience created and deep, intimate customer relationships could be the ways to succeed.

There is another approach that might also work. What if we targeted people who were:
- “weird”. Who had really different tastes than everyone else. Not just sightly different but orders-of-magnitude different?
- not just border line eccentric but way over the top?
- connected to people who liked to stand out in a crowd?
- contrarians who refused to go with the flow?

They could be described as being odd in terms of the market norm (whatever that is).

What if we chose these people to serve and did everything we could to dazzle them? Could that be a winning strategy in terms of establishing Uniqueness and Distinction in the cluttered and overcrowded marketplace that we all find ourselves in? I think so.

BE DiFFERENT might just be possible by picking different people to serve.. Pick DiFFERENT people to serve and BE DiFFERENT among the faceless competitive herd.

A “normal” solution to a “weird” person just might be revolutionary, remarkable and unforgettable!

Cheers,
Roy



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Posted 12.27.10 at 05:55 am by Roy Osing | Read Comments (0) | Leave a Comment